Soaring into
the Future
While service excellence remains integral to the Singapore Airlines experience, the comfort and safety of passengers remain the highest priority.
“Fasten your seat belts, secure all baggage under the seat in front of you or in the overhead compartment, stow your tray tables and put your seats in the upright position for take-off.” This familiar phrase can be heard as the aircraft approaches the runway, marking the start of any journey by air.
As travel resumes, values such as service excellence, product innovation, and network connectivity remain a part of Singapore Airlines’ promise of a world-class travel experience.
“My job allows me to travel across the world and immerse in the culture and traditions of different countries. As Skytrax’s Best Cabin Crew in the world, I am motivated to constantly improve and uphold the image of Singapore Airlines,” says cabin crew member Yiling Goh.
“We go the extra mile to make passengers feel at home with service of the highest standard.”
Cabin crew are ready to welcome you as you board the aircraft.
Enhanced
Cabin Experience
Singapore Airlines’ inflight service has long distinguished itself from other airlines. Various touchpoints that passengers come in contact are meticulously considered, while the crew maintain the high quality of service standards synonymous with Singapore Airlines.
Cabin crew also utilizes technology through the usage of an app that allows them to have information such as passengers’ meal requests and seat assignments at their fingertips, so that they are empowered to deliver a more personalized and seamless end-to-end service.
“The phrase ‘going above and beyond’ is ingrained in us, and each touchpoint we have with passengers is unique,” says Goh. “No matter the time, the experience and bond between us will be valued and kept close to our hearts.”
“We pay attention to our customers' body language, to pick up non-verbal cues so that we can better assist them on board. Essentially, it all goes back to our core values, and the promise of caring for our passengers.”
In-flight menus are now available online eight days before the flight, allowing passengers to browse the onboard food and beverage offerings. Customers traveling in Suites, First Class, Business Class, and Premium Economy Class cabins can pre-order their main courses at least 24 hours prior to the flight (timelines for specific destinations can be found on the Singapore Airlines website).
On short-haul regional flights, passengers can choose between two main courses that include local, regionally-inspired, or Western dishes. With the addition of over 40 newly created dishes, passengers can savor perennial favorites or new main courses should they fly to the same destination multiple times a year. All in-flight meal preparation follows strict measures to maintain the highest service quality and
safety standards*.
* In-flight meal preparation follows measures provided by the Services Quality and Safety Alliance (“QSAI”), utilizing the Highly Qualified Food Handlers and World’s Best Practice Hygiene Practices (HACCP) framework.
Meanwhile, on selected flights departing Singapore, the airline has partnered with Singapore-based wellness brand COMO Shambhala to provide healthy and flavorful dishes, carefully tailored to nourish the body. The airline has also partnered with US-based Golden Door on a range of nutritionally-balanced meals and inflight exercises to help passengers sleep and relax for flights between Singapore and the United States.
A refreshed Kyo-Kaiseki, developed by renowned Japanese chef Yoshihiro Murata from Singapore Airlines’ International Culinary Panel, offers an authentic Japanese culinary experience in the sky for First Class passengers traveling between Singapore and Japan, as well as from Narita to Los Angeles.
Economy Class meal service for short-haul flights prioritizes sustainability and is served in eco-friendly packaging.
Travel
With Confidence
Singapore Airlines remains committed to advancing its cabin products and in-flight services, which encompass seats, dining options, and in-flight entertainment. Most of its aircraft are now Wi-Fi-enabled, and all KrisFlyer members are eligible for complimentary plans, including unlimited access for First and Business Class passengers, as well as PPS Club members.
On board, passengers can pair their personal mobile devices to the inflight entertainment system using the SingaporeAir mobile app. They can use their devices as a control to browse the inflight entertainment.
Customers can also connect to a digital content portal to access reading materials, games, and digital inflight dining and amenities menus via their mobile device. Access to the digital content portal is complimentary, and does not require access to inflight Wi-Fi.
Today, air travel looks slightly different than when Singapore’s flag carrier first formed
in 1972.
While its commitment to continual innovation—including investments in a young aircraft fleet and new technologies—enhance passenger safety, Singapore Airlines’ warm and caring service remains at the heart of its promise to provide its customers with a world-class
travel experience.
“Together with my colleagues on the ground and in the air, we will continue to care for our customers in the same way that we always have.”
Singapore Airlines is the first airline to offer live online shopping on board selected aircraft. Passengers can shop via the inflight entertainment system, purchases can be collected on their next Singapore Airlines flight, or delivered directly to their homes.