{"id":7872,"date":"2022-06-27T05:02:50","date_gmt":"2022-06-27T04:02:50","guid":{"rendered":"https:\/\/10.81.104.155\/int\/?post_type=article&#038;p=7872"},"modified":"2023-03-10T01:31:13","modified_gmt":"2023-03-10T01:31:13","slug":"sustainable-business","status":"publish","type":"article","link":"https:\/\/sponsorcontent.cnn.com\/int\/brandhk-brighter-tomorrow\/sustainable-business\/","title":{"rendered":"A Scientific Approach"},"content":{"rendered":"\n  <style>\n    @media (min-width: 980px) {\n      .wp-block-hero__heading { font-size: 82px !important}\n      .wp-block-hero__sub-heading { font-size: 28px !important}\n    }\n  <\/style>\n\n<article class=\"wp-block-hero break-out\">\n\n      <div class=\"wp-block-hero__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-hero-02.jpg\" alt=\"\" class=\"wp-block-hero__background__image wp-block-hero__background__image--desktop lazy\">\n              \n          <\/div>\n  \n  <i class=\"wp-block-hero__overlay\" aria-hidden=\"true\"><\/i>\n\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.2\"><\/i>\n  \n  \n  <div class=\"wp-block-hero__intro-wrap container\">\n    <h1 class=\"wp-block-hero__heading\">A Scientific Approach<\/h1>\n  \n      <\/div>\n\n\n  \n    <div class=\"wp-block-hero__content-by container\">      \n      <ul class=\"wp-block-hero__logos\">\n                  <li class=\"wp-block-hero__item\">\n\n                          <a href=\"https:\/\/www.hksar25.gov.hk\/en\/index.html\" target=\"_blank\" rel=\"sponsored noopener\">\n            \n                          <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-25A-Logo-v2-300x121.png alt=\"\" class=\"wp-block-hero__icon lazy\">\n            \n                          <\/a>\n            \n          <\/li>\n                  <li class=\"wp-block-hero__item\">\n\n                          <a href=\"https:\/\/www.brandhk.gov.hk\/en\/only-in-hong-kong\/business-opportunities\" target=\"_blank\" rel=\"sponsored noopener\">\n            \n                          <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-Logo-Full-Gradient-en-v2-300x105.png alt=\"\" class=\"wp-block-hero__icon lazy\">\n            \n                          <\/a>\n            \n          <\/li>\n              <\/ul>\n    <\/div>\n    \n  <\/article>\n\n\n\n<p class=\"has-large-font-size\">Marine ecologist Jane Wong\u2019s research into microalgae is helping turn harmful natural phenomena into sustainable commercial products.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"has-drop-cap\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cnn-red-color\">H<\/mark>ong Kong\u2019s waters are teeming with life, as Dr. Jane Wong discovered to her delight, during a particularly memorable dive. Having joined a research team tasked with monitoring coastal ecology, she found an abundance of colorful fish and coral thriving in the sea around the bustling city. But one encounter stuck with Wong, \u201cAs we were just getting back on the boat, we saw three or four butterfly rays and seahorses in the sand.\u201d<br><br>The experience, Wong says, made her realize how rich Hong Kong\u2019s marine biodiversity is. There have even been sightings of whale sharks around the coast of Sai Kung. \u201cIt\u2019s how Hong Kong is. We are very close to nature even though we are really a very concrete, urban jungle.\u201d<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-01-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-01.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-01-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-01-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-01-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-01-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-01-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-01-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-01-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-01-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-01-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-01-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">The Swire Institute of Marine Science of the University of Hong Kong sits on the banks of Hong Kong\u2019s only marine reserve on the Cape d\u2019Aguilar peninsula.<\/figcaption><\/figure>\n\n\n<p>A trained ecologist who holds a PhD in biological sciences, Wong is an expert when it comes to Hong Kong\u2019s marine ecosystem. Having spent most of her adult life in academia, she is now using her knowledge to make waves in the sustainable business space with the help of a small but special organism: microalgae.<br><br>Also called phytoplankton, these tiny organisms play an important role in maintaining the balance in marine ecosystems. In excess, however, they can cause real harm, depleting oxygen levels for other species. The problem is especially pertinent in an urban environment like Hong Kong, where nutrient pollution from wastewater and industrial discharge accelerate their growth, leading to a phenomenon known as algal blooms. At the moment, there are preventative measures but no direct solutions for these harmful blooms. That is why Wong founded Biochrome, a startup with the aim of upcycling microalgae for purposeful uses.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Algae are quite powerful organisms. They grow really fast, and they actually have a lot of important biocompounds that are relevant to our daily lives.<\/p>\n<cite>Jane Wong, Founder, Biochrome Limited<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-04-100x67.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-04.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-04-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-04-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-04-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-04-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-04-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-04-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-04-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-04-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-04-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-04-260x173.jpg 260w\" width=\"1920\" height=\"1280\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Microalgae is typically found in fresh water and marine systems.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-03-100x67.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-03.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-03-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-03-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-03-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-03-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-03-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-03-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-03-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-03-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-03-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-intro-03-260x173.jpg 260w\" width=\"1920\" height=\"1280\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Microalgae can be used for a variety of commercial purposes.<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#ba1b13\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Her team at Biochrome is researching and developing different market applications for microalgae, including extracting the vibrant colors observed in blooms to create natural inks that could replace unsustainable synthetic and petroleum-derived pigments currently used in everything from packaging to cosmetics. Microalgae is also rich in nutrients that are beneficial for both plants and soil. Biochrome is looking at ways to combine it with local wastewater to produce organic agricultural fertilizers. Wong says that there is also potential to harvest clean, lab-grown algae for vegan-friendly dietary supplements, as is being done with Spirulina.<br><br>Essentially, researchers have only skimmed the surface of microalgae\u2019s vast potential, and if Biochrome succeeds in harnessing this underexploited resource for wider commercial use, it could be a win-win situation for the environment and humankind.<\/p>\n\n\n\t<article class=\"wp-block-carousel wp-block-carousel--align-wide wp-block-carousel--orientation-landscape\">\n\t\t<div class=\"wp-block-carousel__slider\">\n\n\t\t\t<div class=\"wp-block-carousel__slider-buttons\" aria-hidden=\"true\">\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--prev prev-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go previous slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button 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https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-04-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-04-520x292.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-04-260x146.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-04.jpg 1245w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1245\"\n\t\t\t\t\t\t\t\theight=\"700\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"container wp-block-carousel__ticker-container\">\n\t\t\t<div class=\"wp-block-carousel__counter\">\n\n\t\t\t\t<div class=\"wp-block-carousel__numbers\">\n\t\t\t\t\t<span class=\"wp-block-carousel__current\">1<\/span>\n\t\t\t\t\t<span class=\"wp-block-carousel__label\">of<\/span>\n\t\t\t\t\t<span class=\"wp-block-carousel__total\">4<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wp-block-carousel__arrows\" dir=\"ltr\" aria-hidden=\"true\">\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--prev prev-btn\"\n\t\t\t\t\taria-label=\"Click to go previous slide\"><svg class=\"svg-icon svg-icon--icon-carousel-left\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-left\" xlink:href=\"#icon-carousel-left\"><\/use> <\/svg><\/button>\n\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--next next-btn\"\n\t\t\t\t\taria-label=\"Click to go next slide\"><svg class=\"svg-icon svg-icon--icon-carousel-right\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-right\" xlink:href=\"#icon-carousel-right\"><\/use> <\/svg><\/button>\n\t\t\t\t\t\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__fullscreen fullscreen-btn\"\n\t\t\t\t\taria-label=\"Click to open image fullscreen\"><svg class=\"svg-icon svg-icon--icon-fullscreen\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-fullscreen\" xlink:href=\"#icon-fullscreen\"><\/use> <\/svg><\/button>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<div class=\"wp-block-carousel__caption-slider\">\n\t\t\t<div class=\"wp-block-carousel__container\" dir=\"ltr\">\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tAt her lab, Wong researches commercial applications for microalgae.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tMicroalgae can be used for biofuel, biofertilizers, and pharmaceuticals.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tWays to harvest lab-grown algae for vegan-friendly dietary supplements are being researched.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tMicroalgae can also be used in cosmetic products such as facial skin care therapies.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"wp-block-carousel__modal\" aria-hidden=\"true\">\n\n\t\t\t<button type=\"button\" class=\"wp-block-carousel__close-overlay\">\n\t\t\t\t<span class=\"screen-reader-text\">click to close modal<\/span>\n\t\t\t<\/button>\n\n\t\t\t<div class=\"wp-block-carousel__modal-arrows\" 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50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-02-100x56.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-02-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-02-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-02-768x432.jpg 768w, 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50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-03-100x56.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-03-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-03-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-03-768x432.jpg 768w, 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50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-04-100x56.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-04-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-04-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-gala-04-768x432.jpg 768w, 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50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/article>\n\n<\/div>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"a-symbiotic-relationship\" class=\"wp-block-cnn-heading__heading\">A Symbiotic Relationship<\/h2><div class=\"wp-block-cnn-heading__content\"><p>Wong\u2019s decision to pivot from academia to the startup world stemmed from her desire to help solve real-world problems. She is not alone. Several of her PhD peers have also founded startups that aim to address environmental and sustainability issues. Still, it is a surprising development to Wong, who says that joining a startup would have been an \u201cunheard of\u201d career path for academics just a few years ago.<br><br>But as the increasingly devastating effects of climate change have highlighted, the skills and knowledge of scientists and researchers are not just relevant but essential beyond the lab. Companies, too, are realizing the need to take a scientific approach if they want to make better decisions for their businesses and their shared office of planet Earth.<\/p><\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-sect-1-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-sect-1.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-sect-1-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-sect-1-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-sect-1-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-sect-1-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-sect-1-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-sect-1-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-sect-1-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-sect-1-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-sect-1-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-sect-1-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>It is beneficial for both scientists and businesses to have more collaboration.<\/p>\n<cite>Jane Wong, Founder, Biochrome Limited<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Aside from running Biochrome, she also lends her expertise to Common Farms, a company that grows fresh produce locally in Hong Kong and, in doing so, addresses issues related to sustainable agriculture and import dependency. Backed by Wong\u2019s science-based approach, the startup is growing quality produce that is used by some of the city\u2019s top restaurants, including the three Michelin-starred Caprice at the Four Seasons Hotel Hong Kong.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-vert-farm-100x67.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-vert-farm.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-vert-farm-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-vert-farm-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-vert-farm-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-vert-farm-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-vert-farm-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-vert-farm-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-vert-farm-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-vert-farm-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-vert-farm-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-BrandHK-AF1-Jane-Wong-vert-farm-260x173.jpg 260w\" width=\"1920\" height=\"1280\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Common Farms uses indoor vertical farming to produce sustainable and quality produce locally.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"support-that-sustains\" class=\"wp-block-cnn-heading__heading\">Support That Sustains<\/h2><div class=\"wp-block-cnn-heading__content\"><p>Despite being a newcomer to the business world, Wong has been able to dive in with relative ease thanks to ample support from both government and private entities in Hong Kong.<br><br>Hong Kong Science and Technology Parks (HKSTP) Corporation\u2019s <a href=\"https:\/\/www.hkstp.org\/what-we-offer\/incubation-and-acceleration-programmes\/ideation\/\" target=\"_blank\" rel=\"sponsored\">Ideation Program<\/a>, in particular, has been vital in getting the ball rolling for Biochrome. The program offers HK$100,000 ($12,700) in financial grants as well as training, facility access and other resources to eligible startups so they can focus on the R&amp;D needed to turn their ideas into reality. The initiative is designed for the first year of operations, and Wong is already looking to apply for HKSTP\u2019s Incubation Program, for funding and resources to help get Biochrome\u2019s product ready for market.<br><br>Private companies have also shown support for those working in sustainable solutions. The Swire Institute of Marine Science of the University of Hong Kong where Wong studied, for example, has long been backed by the Swire Group of companies. Meanwhile, property developer Sino Group and energy company CLP Power have offered guidance to ensure Common Farms\u2019 operations and infrastructure are well-suited for urban agriculture.<br><br>For Wong, this interest from both the government and the private sector puts Hong Kong on the right path to a better, brighter and more sustainable future.<\/p><\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Hopefully with this attention, more people will come and play a part and we can continue to grow.<\/p>\n<cite>Jane Wong, Founder, Biochrome Limited<\/cite><\/blockquote>\n\n\n\n<article class=\"wp-block-related-content break-out\">\n  <div class=\"container\">\n\n          <h2 class=\"wp-block-related-content__heading\">Read More<\/h2>\n    \n          <div class=\"wp-block-related-content__grid wp-block-related-content__grid--large\">\n\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/brandhk-brighter-tomorrow\/green-solutions\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/07\/2022-Brandhk-AF2-Brandon-Ng-feature-02-1024x683.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">Constructing a Green Solution<\/h3>\n              \n            <\/a>\n          <\/article>\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/brandhk-brighter-tomorrow\/perfect-pitch\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/08\/2022-Brandhk-AF3-Karena-Belin-feature-1024x576.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">The Perfect Pitch<\/h3>\n              \n            <\/a>\n          <\/article>\n        \n      <\/div>\n    \n  <\/div>\n<\/article>\n\n\n<article class=\"wp-block-cta break-out\">\n\n\n      <div class=\"wp-block-cta__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/08\/2022-BrandHK-CTA-final.jpg\" alt=\"\" class=\"wp-block-cta__background__image wp-block-cta__background__image--desktop lazy\">\n                        <\/div>\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-cta__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.22\"><\/i>\n  \n  <div class=\"container\">\n\n          <h3 class=\"wp-block-cta__heading\">Only in Hong Kong<\/h3>\n    \n    \n    <div class=\"wp-block-cta__buttons\">\n              <a\n        href=\"https:\/\/www.brandhk.gov.hk\/en\/only-in-hong-kong\/business-opportunities#innovation_and_technology\"\n        target=\"_blank\"\n        rel=\"sponsored noopener\"        class=\"button wp-block-cta__cta\">\n          Find out more        <\/a>\n      \n      \n    <\/div>\n  <\/div>\n<\/article>","protected":false},"featured_media":8332,"template":"","class_list":["post-7872","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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