{"id":5703,"date":"2021-12-01T11:49:53","date_gmt":"2021-12-01T11:49:53","guid":{"rendered":"https:\/\/10.81.104.155\/int\/?post_type=article&#038;p=5703"},"modified":"2022-03-07T10:08:26","modified_gmt":"2022-03-07T10:08:26","slug":"why-slovenias-creative-workforce-is-gaining-global-recognition","status":"publish","type":"article","link":"https:\/\/sponsorcontent.cnn.com\/int\/spirit-slovenia\/why-slovenias-creative-workforce-is-gaining-global-recognition\/","title":{"rendered":"Why Slovenia\u2019s Creative Workforce Is Gaining Global Recognition"},"content":{"rendered":"\n  <style>\n    @media (min-width: 980px) {\n      .wp-block-hero__heading { font-size: 82px !important}\n      .wp-block-hero__sub-heading { font-size: 28px !important}\n    }\n  <\/style>\n\n<article class=\"wp-block-hero break-out\">\n\n      <div class=\"wp-block-hero__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/Slovenia_creative.jpg\" alt=\"\" class=\"wp-block-hero__background__image wp-block-hero__background__image--desktop lazy\">\n              \n          <\/div>\n  \n  <i class=\"wp-block-hero__overlay\" aria-hidden=\"true\"><\/i>\n\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.35\"><\/i>\n  \n  \n  <div class=\"wp-block-hero__intro-wrap container\">\n    <h1 class=\"wp-block-hero__heading\">Why Slovenia\u2019s Creative Workforce Is Gaining Global Recognition<\/h1>\n  \n      <\/div>\n\n\n  \n    <div class=\"wp-block-hero__content-by wp-block-hero__content-by--wrap container\">      \n      <ul class=\"wp-block-hero__logos\">\n                  <li class=\"wp-block-hero__item\">\n\n                          <a href=\"https:\/\/www.sloveniabusiness.eu\/why-slovenia\/green-creative-smart?utm_source=cnn_international&#038;utm_medium=referral&#038;utm_campaign=gcs_creative&#038;utm_content=article_partner_logo\" target=\"_blank\" rel=\"sponsored noopener\">\n            \n                          <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/slobusiness_barvni-300x72.png alt=\"\" class=\"wp-block-hero__icon lazy\">\n            \n                          <\/a>\n            \n          <\/li>\n              <\/ul>\n    <\/div>\n    \n  <\/article>\n\n\n\n<p class=\"has-large-font-size\">Occupying just over 20,000 square kilometers and a population barely exceeding two million, Slovenia is a relatively small nation, but one bursting with creative opportunity. Recognized as <a href=\"https:\/\/www3.weforum.org\/docs\/WEF_TheGlobalCompetitivenessReport2019.pdf\" target=\"_blank\" rel=\"sponsored\">one of the most<\/a> innovative countries globally, the central European country understands the importance of encouraging creative talent as a tool for solving the most pressing issues facing society today and tomorrow.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background\" style=\"background-color:#7a9a01;color:#7a9a01\"\/>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"a-creative-history-enabling-an-innovative-future\" class=\"wp-block-cnn-heading__heading\">A creative history enabling an innovative future<\/h2><div class=\"wp-block-cnn-heading__content\"><p>Slovenia is the birthplace of some world-changing creators, such as the inventor of the perfume atomizer Peter Florjan\u010di\u010d, rocket engineer and space flight visionary Herman Poto\u010dnik Noordung, and iconic architect Jo\u017ee Ple\u010dnik. This has given way to the unique and inspired workforce of today.<\/p><p>The nation\u2019s employees are instilled with creativity not only on account of their predecessors but through the country\u2019s high quality of life, beautiful natural surroundings, and access to education. The <a href=\"https:\/\/www.stat.si\/statweb\/en\" target=\"_blank\" rel=\"sponsored\">Statistical Office of the Republic of Slovenia 2019<\/a> cites that almost half (42.7%) of young people in the country study or research at Slovenia\u2019s globally renowned universities. And in 2018, a similar number (41.2%) graduated in science and engineering according to <a href=\"https:\/\/www.imd.org\/centers\/world-competitiveness-center\/publications\/\" target=\"_blank\" rel=\"sponsored\">IMD\u2019s World Competitiveness Yearbook<\/a>.<\/p><p>Slovenia\u2019s talent is the backbone of the country&#8217;s creative enterprises, pushing businesses to break boundaries and achieve great things both for the organizations in which they work as well as wider society. In fact, many Slovenian businesses are using their creative workforce to contribute towards environmental causes and leading the way by providing social impact through sustainable design.<\/p><p>Take, for instance, future mobility solutions company <a href=\"https:\/\/avlivinglab.com\/\" target=\"_blank\" rel=\"sponsored\">AV Living Lab<\/a>, global sports products firm <a href=\"https:\/\/elan.si\/en\" target=\"_blank\" rel=\"sponsored\">Elan<\/a>, and coveted Slovenian design company, Donar, which makes furniture from recycled plastic materials.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-white-color has-text-color has-background\" style=\"background-color:#7a9a01\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cnn-heading\"><h2 id=\"a-new-era-of-success\" class=\"wp-block-cnn-heading__heading\">A new era of success<\/h2><div class=\"wp-block-cnn-heading__content\"><p>Proving that a supportive business environment combined with the right creative talent is a recipe for success, Donar won a highly revered Red Dot Design Award in 2016 for its game-changing Nico Less chair. The company\u2019s co-owner and creative director, Matej Fegu\u0161, currently focuses on implementing circular design thinking and management following a strategy based on care for environment, society, and user experience.<\/p><p>\u201c[The Nico Less chair] was a challenge of &#8216;how to use waste as industrial material of the future&#8217; and it was a big success. I guess this is the most awarded chair (worldwide) in the last years, which proves we are on the right path,\u201d says Fegu\u0161.<\/p><p>\u201cHowever, for me, recognitions or awards and approval from experts in the field of design, social and environmental responsibility only confirm that we\u2019re hitting our sustainability goals.\u201d<\/p><\/div><\/div>\n\n\n\t<article class=\"wp-block-carousel wp-block-carousel--align-wide wp-block-carousel--orientation-landscape\">\n\t\t<div class=\"wp-block-carousel__slider\">\n\n\t\t\t<div class=\"wp-block-carousel__slider-buttons\" aria-hidden=\"true\">\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--prev prev-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go previous slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--next 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https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/NicoLess_2-260x146.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/NicoLess_2.jpg 1360w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1360\"\n\t\t\t\t\t\t\t\t\theight=\"765\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/delovni_proces-100x56.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/delovni_proces-1024x576.jpg 1024w, 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https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/nicolinoblack5-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/nicolinoblack5-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/nicolinoblack5-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/nicolinoblack5-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/nicolinoblack5-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/nicolinoblack5-260x146.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/nicolinoblack5.jpg 1920w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1920\"\n\t\t\t\t\t\t\t\t\theight=\"1080\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/article>\n\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Recognizing the huge challenge that waste presents to humankind, Donar isn\u2019t just concentrating on recycling, but reusing waste to create a product that is long lasting and has a higher emotional and material value.<\/p>\n\n\n\n<p>As a Green Ambassador of Slovenia\u2019s Economy, the company wants to expand beyond waste plastics and start using textile waste in the manufacturing process of new seating elements for everyday use. This, it is hoped, will create a bigger recognition of Donar worldwide.<\/p>\n\n\n\n<p>\u201cOur focus is to let the world know we have solutions that we can use to help clean the waste in our planet, to design and make products that can last a long time and be reused, refurbished and ultimately recycled into new products when their life cycle has come to an end,\u201d Fegu\u0161 says. \u201cProducts that never become waste!\u201d<\/p>\n\n\n\n<p>By doing so, Donar wants to lead by example, show other countries what\u2019s possible and, ultimately, share its knowledge to help make an impact across the world.<\/p>\n\n\n\n<p>\u201cWe are aware we cannot do it alone,\u201d adds Fegu\u0161. \u201cWe need all heroes out there to help us in creating a better and more sustainable fu(rni)ture.\u201d<\/p>\n\n\n\n\t<article class=\"wp-block-video\">\n\t\t<figure class=\"container\">\n\t\t\t<div class=\"wp-block-video__wrapper\">\n\n\t\t\t\t<div\n\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\tclass=\"wp-block-video__player\"\n\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\tdata-plyr-embed-id=\"https:\/\/vimeo.com\/674394359\"\n\t\t\t\t><\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t<\/article>\n\n\n\n\n<article class=\"wp-block-cta break-out\">\n\n\n      <div class=\"wp-block-cta__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/Slovenia_creative.jpg\" alt=\"\" class=\"wp-block-cta__background__image wp-block-cta__background__image--desktop lazy\">\n                        <\/div>\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-cta__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.5\"><\/i>\n  \n  <div class=\"container\">\n\n          <h3 class=\"wp-block-cta__heading\">Discover more about how Slovenia is supporting innovation.<\/h3>\n    \n    \n    <div class=\"wp-block-cta__buttons\">\n              <a\n        href=\"https:\/\/slovenia-business.eu\/en\/discover-creative\/\"\n        target=\"_blank\"\n        rel=\"sponsored noopener\"        class=\"button wp-block-cta__cta\">\n          Find out more        <\/a>\n      \n      \n    <\/div>\n  <\/div>\n<\/article>","protected":false},"featured_media":6010,"template":"","class_list":["post-5703","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Slovenia\u2019s Creative Workforce Is Gaining Global Recognition - SPIRIT Slovenia Business Development Agency - CNN<\/title>\n<meta name=\"description\" content=\"Slovenia is a relatively small nation, but one bursting with creative opportunity. Recognized as one of the most innovative countries globally, the central European country understands the importance of encouraging creative talent as a tool for solving the most pressing issues facing society today and tomorrow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sponsorcontent.cnn.com\/int\/spirit-slovenia\/why-slovenias-creative-workforce-is-gaining-global-recognition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Slovenia\u2019s Creative Workforce Is Gaining Global Recognition - SPIRIT Slovenia Business Development Agency - CNN\" \/>\n<meta property=\"og:description\" content=\"Slovenia is a relatively small nation, but one bursting with creative opportunity. 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