{"id":5463,"date":"2021-11-23T16:45:21","date_gmt":"2021-11-23T16:45:21","guid":{"rendered":"https:\/\/10.81.104.155\/int\/?post_type=article&#038;p=5463"},"modified":"2021-11-24T15:51:03","modified_gmt":"2021-11-24T15:51:03","slug":"why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom","status":"publish","type":"article","link":"https:\/\/sponsorcontent.cnn.com\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/","title":{"rendered":"Why Sustainable Manufacturing in Brazil is Benefiting from the Global Housing Boom"},"content":{"rendered":"\n  <style>\n    @media (min-width: 980px) {\n      .wp-block-hero__heading { font-size: 82px !important}\n      .wp-block-hero__sub-heading { font-size: 28px !important}\n    }\n  <\/style>\n\n<article class=\"wp-block-hero break-out\">\n\n      <div class=\"wp-block-hero__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image001.jpg\" alt=\"\" class=\"wp-block-hero__background__image wp-block-hero__background__image--desktop lazy\">\n              \n          <\/div>\n  \n  <i class=\"wp-block-hero__overlay\" aria-hidden=\"true\"><\/i>\n\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.4\"><\/i>\n  \n  \n  <div class=\"wp-block-hero__intro-wrap container\">\n    <h1 class=\"wp-block-hero__heading\">Why Sustainable Manufacturing in Brazil is Benefiting from the Global Housing Boom<\/h1>\n  \n      <\/div>\n\n\n  \n    <div class=\"wp-block-hero__content-by wp-block-hero__content-by--wrap container\">      \n      <ul class=\"wp-block-hero__logos\">\n                  <li class=\"wp-block-hero__item\">\n\n                          <a href=\"https:\/\/www.apexbrasil.com.br\/en\/home\" target=\"_blank\" rel=\"sponsored noopener\">\n            \n                          <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/APEX_Logo_White-300x71.png alt=\"\" class=\"wp-block-hero__icon lazy\">\n            \n                          <\/a>\n            \n          <\/li>\n              <\/ul>\n    <\/div>\n    \n  <\/article>\n\n\n\n<p class=\"has-large-font-size\">Latin America\u2019s largest economy is showing no signs of stopping, with growth projected to hit <a href=\"https:\/\/www.oecd.org\/economy\/brazil-economic-snapshot\/\" target=\"_blank\" rel=\"sponsored\">3.7% <\/a>by the end of 2021. A global housing boom has led to a drastic uptake in demand for ceramics, one of Brazil\u2019s top exports. But seismic growth in manufacturing doesn\u2019t have to mean irreversible environmental damage. So, what is one the world\u2019s largest economies doing to protect its crucial landscape, powerful natural resources, and the planet at large?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"brazil-is-committed-to-ceramic-sustainability\" class=\"wp-block-cnn-heading__heading\">Brazil is committed to ceramic sustainability<\/h2><div class=\"wp-block-cnn-heading__content\"><p>With a vast landscape made up of rich, colorful and unique minerals and stones, 60 companies in Brazil were able to manufacture <a href=\"https:\/\/www.ceramicworldweb.it\/cww-en\/statistics-and-markets\/the-brazilian-ceramic-industry-focuses-on-exports\/\" target=\"_blank\" rel=\"sponsored\">795<\/a> square meters of ceramics last year alone, making them the third largest producer in the world. And demand is only climbing. A global housing boom is well underway, as more homes are springing up to meet growing populations and existing properties are undergoing renovation. In the United States alone, home sales were <a href=\"https:\/\/www.cnbc.com\/2021\/01\/22\/existing-home-sales-in-2020-were-highest-since-in-over-a-decade.html\" target=\"_blank\" rel=\"sponsored\">22% <\/a>stronger in 2020 than the previous year, the highest on record in 14 years.<\/p><p>But how are Brazil\u2019s 60 ceramics manufacturers able to grow so rapidly while lowering carbon emissions? And is it possible to manage ceramic manufacturing in an environmentally conscious way? The simple answer is yes.<\/p><p>In Brazil, 70% of ceramic tiles are produced using the dry route, which uses <a href=\"https:\/\/coek.info\/pdf-how-to-reduce-energy-and-water-consumption-in-the-preparation-of-raw-materials-f.html\" target=\"_blank\" rel=\"sponsored\">74% <\/a>less water than the traditional and more environmentally costly wet route. Brazil\u2019s rapid adoption of the modern route of ceramic production, known as dry production, means that significantly less thermal energy is required &#8211; and consequently, a staggering <a href=\"https:\/\/coek.info\/pdf-how-to-reduce-energy-and-water-consumption-in-the-preparation-of-raw-materials-f.html\" target=\"_blank\" rel=\"sponsored\">72%<\/a> less carbon dioxide is released into the atmosphere. Rapid growth in manufacturing doesn\u2019t need to cost the earth &#8211; and Brazil is sending a strong signal that it takes its mission to protect the environment seriously.<\/p><\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Currently, the ceramics industry in Brazil consumes 30% less water compared to other countries. It also emits 15% less greenhouse gases than industries elsewhere around the world.<\/p><cite>Mauricio Borges, CEO of Anfacer, the Brazilian Association of Manufacturers of Ceramic Tiles, Sanitary Ware, and Related Products.<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image002-100x56.png\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image002.png 1234w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image002-300x169.png 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image002-1024x576.png 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image002-768x432.png 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image002-826x465.png 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image002-600x337.png 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image002-100x56.png 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image002-520x292.png 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image002-260x146.png 260w\" width=\"1234\" height=\"694\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"putting-the-values-of-preservation-and-conservation-on-the-map\" class=\"wp-block-cnn-heading__heading\">Putting the values of preservation and conservation on the map<\/h2><div class=\"wp-block-cnn-heading__content\"><p>At this year\u2019s <a href=\"https:\/\/brazilatcop26.com\/\" target=\"_blank\" rel=\"sponsored\">COP26<\/a> in Scotland, Brazil participated under the message of \u201cGreen Economy. It\u2019s our goal. It\u2019s how we play.\u201d It states that Brazilian companies will rely on three core attributes to work toward a common good and more sustainable future: efficiency, technology, and principles.<\/p><p>APEX-Brazil, the Brazilian trade and investment body, showcased good news and success stories from 10 key businesses who have brought the sustainability ethos to life with its support.<\/p><p>As an increasingly vital asset to the rest of the world, Brazil\u2019s role in sustainability can\u2019t be understated. What happens in this country could have ramifications for the entire globe. As certain industries have already benefited from lower carbon intensive practices, the trajectory must be kept up to help manage the threat of global heating.<\/p><\/div><\/div>\n\n\n\n\t<article class=\"wp-block-video\">\n\t\t<figure class=\"container\">\n\t\t\t<div class=\"wp-block-video__wrapper\">\n\n\t\t\t\t<div\n\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\tclass=\"wp-block-video__player\"\n\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\tdata-plyr-embed-id=\"https:\/\/vimeo.com\/649569304\"\n\t\t\t\t><\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t<\/article>\n\n\n\n\n<article class=\"wp-block-cta break-out\">\n\n\n      <div class=\"wp-block-cta__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image003.jpg\" alt=\"\" class=\"wp-block-cta__background__image wp-block-cta__background__image--desktop lazy\">\n                        <\/div>\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-cta__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.1\"><\/i>\n  \n  <div class=\"container\">\n\n          <h3 class=\"wp-block-cta__heading\">Discover more of Brazil\u2019s approach to sustainable manufacturing.<\/h3>\n    \n    \n    <div class=\"wp-block-cta__buttons\">\n              <a\n        href=\"https:\/\/brazilatcop26.com\/\"\n        target=\"_blank\"\n        rel=\"sponsored noopener\"        class=\"button wp-block-cta__cta\">\n          More information here        <\/a>\n      \n      \n    <\/div>\n  <\/div>\n<\/article>","protected":false},"featured_media":5457,"template":"","class_list":["post-5463","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Sustainable Manufacturing in Brazil is Benefiting from the Global Housing Boom - ApexBrasil - CNN<\/title>\n<meta name=\"description\" content=\"Latin America\u2019s largest economy is showing no signs of stopping, with growth projected to hit 3.7% by the end of 2021. A global housing boom has led to a drastic uptake in demand for ceramics, one of Brazil\u2019s top exports.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Sustainable Manufacturing in Brazil is Benefiting from the Global Housing Boom - ApexBrasil - CNN\" \/>\n<meta property=\"og:description\" content=\"Latin America\u2019s largest economy is showing no signs of stopping, with growth projected to hit 3.7% by the end of 2021. A global housing boom has led to a drastic uptake in demand for ceramics, one of Brazil\u2019s top exports.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/\" \/>\n<meta property=\"og:site_name\" content=\"CNN\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-24T15:51:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image001.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/\",\"url\":\"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/\",\"name\":\"Why Sustainable Manufacturing in Brazil is Benefiting from the Global Housing Boom - ApexBrasil - CNN\",\"isPartOf\":{\"@id\":\"https:\/\/10.81.104.155\/int\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image001.jpg\",\"datePublished\":\"2021-11-23T16:45:21+00:00\",\"dateModified\":\"2021-11-24T15:51:03+00:00\",\"description\":\"Latin America\u2019s largest economy is showing no signs of stopping, with growth projected to hit 3.7% by the end of 2021. A global housing boom has led to a drastic uptake in demand for ceramics, one of Brazil\u2019s top exports.\",\"breadcrumb\":{\"@id\":\"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/#primaryimage\",\"url\":\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image001.jpg\",\"contentUrl\":\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image001.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/10.81.104.155\/int\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Sustainable Manufacturing in Brazil is Benefiting from the Global Housing Boom\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/10.81.104.155\/int\/#website\",\"url\":\"https:\/\/10.81.104.155\/int\/\",\"name\":\"CNN\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/10.81.104.155\/int\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Sustainable Manufacturing in Brazil is Benefiting from the Global Housing Boom - ApexBrasil - CNN","description":"Latin America\u2019s largest economy is showing no signs of stopping, with growth projected to hit 3.7% by the end of 2021. A global housing boom has led to a drastic uptake in demand for ceramics, one of Brazil\u2019s top exports.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/","og_locale":"en_US","og_type":"article","og_title":"Why Sustainable Manufacturing in Brazil is Benefiting from the Global Housing Boom - ApexBrasil - CNN","og_description":"Latin America\u2019s largest economy is showing no signs of stopping, with growth projected to hit 3.7% by the end of 2021. A global housing boom has led to a drastic uptake in demand for ceramics, one of Brazil\u2019s top exports.","og_url":"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/","og_site_name":"CNN","article_modified_time":"2021-11-24T15:51:03+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image001.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/","url":"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/","name":"Why Sustainable Manufacturing in Brazil is Benefiting from the Global Housing Boom - ApexBrasil - CNN","isPartOf":{"@id":"https:\/\/10.81.104.155\/int\/#website"},"primaryImageOfPage":{"@id":"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/#primaryimage"},"image":{"@id":"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/#primaryimage"},"thumbnailUrl":"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image001.jpg","datePublished":"2021-11-23T16:45:21+00:00","dateModified":"2021-11-24T15:51:03+00:00","description":"Latin America\u2019s largest economy is showing no signs of stopping, with growth projected to hit 3.7% by the end of 2021. A global housing boom has led to a drastic uptake in demand for ceramics, one of Brazil\u2019s top exports.","breadcrumb":{"@id":"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/#primaryimage","url":"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image001.jpg","contentUrl":"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/image001.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/10.81.104.155\/int\/apexbrasil\/why-sustainable-manufacturing-in-brazil-is-benefiting-from-the-global-housing-boom\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/10.81.104.155\/int\/"},{"@type":"ListItem","position":2,"name":"Why Sustainable Manufacturing in Brazil is Benefiting from the Global Housing Boom"}]},{"@type":"WebSite","@id":"https:\/\/10.81.104.155\/int\/#website","url":"https:\/\/10.81.104.155\/int\/","name":"CNN","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/10.81.104.155\/int\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/article\/5463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/media\/5457"}],"wp:attachment":[{"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/media?parent=5463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}