{"id":4811,"date":"2021-10-26T18:19:20","date_gmt":"2021-10-26T17:19:20","guid":{"rendered":"https:\/\/10.81.104.155\/int\/?post_type=article&#038;p=4811"},"modified":"2021-12-16T05:50:57","modified_gmt":"2021-12-16T05:50:57","slug":"livestreaming-in-remote-china","status":"publish","type":"article","link":"https:\/\/sponsorcontent.cnn.com\/int\/cgtn\/livestreaming-in-remote-china\/","title":{"rendered":"China\u2019s E\u2013commerce Boom"},"content":{"rendered":"\n  <style>\n    @media (min-width: 980px) {\n      .wp-block-hero__heading { font-size: 82px !important}\n      .wp-block-hero__sub-heading { font-size: 28px !important}\n    }\n  <\/style>\n\n<article class=\"wp-block-hero break-out\">\n\n      <div class=\"wp-block-hero__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Hero-new.jpg\" alt=\"\" class=\"wp-block-hero__background__image wp-block-hero__background__image--desktop lazy\">\n              \n          <\/div>\n  \n  <i class=\"wp-block-hero__overlay\" aria-hidden=\"true\"><\/i>\n\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.1\"><\/i>\n  \n  \n  <div class=\"wp-block-hero__intro-wrap container\">\n    <h1 class=\"wp-block-hero__heading\">Streams Connecting<\/br>a Nation<\/h1>\n  \n      <\/div>\n\n\n  \n    <div class=\"wp-block-hero__content-by wp-block-hero__content-by--wrap container\">      \n      <ul class=\"wp-block-hero__logos\">\n                  <li class=\"wp-block-hero__item\">\n\n                          <a href=\"https:\/\/www.cgtn.com\/\" target=\"_blank\" rel=\"sponsored noopener\">\n            \n                          <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_logo-v2-300x144.png alt=\"\" class=\"wp-block-hero__icon lazy\">\n            \n                          <\/a>\n            \n          <\/li>\n              <\/ul>\n    <\/div>\n    \n  <\/article>\n\n\n\n<p class=\"has-large-font-size\">China\u2019s boom in e-commerce opens new income opportunities in remote outposts.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Every day in her village 3500m above sea level high on the Qinghai-Tibetan Plateau in China\u2019s giant, landlocked Qinghai Province, Tashi Drolma, a housewife from Jiangxigou Township in Hainan Autonomous Prefecture, undertakes an arduous list of chores.<br><br>Her routine is one that is steeped in history. In addition to household tasks, she puts cattle out to pasture, plants highland barley, and helps out in a small family-run store. The gregarious housewife rarely complains; after all, she assumes a role that generations of Tibetan women before her have.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-new-100x67.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-new.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-new-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-new-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-new-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-new-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-new-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-new-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-new-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-new-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-new-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-new-260x173.jpg 260w\" width=\"1920\" height=\"1280\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure>\n\n\n<p>But, in the evenings, Tashi\u2019s daily life takes on a more outward-facing guise.<br><br>From her home, she uses her smartphone \u2014 still a relative rarity in these remote areas \u2014 and live streams on Taobao, China\u2019s largest e-commerce marketplace, for around six hours.<br><br>Tashi sells local products like yellow mushrooms and yak meat. Her most lucrative sales come from rare medicinal caterpillar fungus, sourced from the slopes of the surrounding mountains.<br><br>As diverse as it is vast, China encompasses myriad terrains and cultures. While the nation\u2019s ultra-modern, hyper-connected major cities are advancing to the future, time feels suspended in the open countryside that remains rooted in tradition.<br><br>New technologies such as live streaming are opening up windows into these little-known remote idylls.<br><br>Not only are they allowing people in remote areas to participate in the global economy, but they are also offering entrepreneurs around China the opportunity to develop new avenues of income.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-100x67.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Intro-260x173.jpg 260w\" width=\"1920\" height=\"1280\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure>\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background\" style=\"background-color:#986e3b\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>It was Tashi Drolma\u2019s daughter Jamyang who prompted her mother&#8217;s journey into e-commerce. The teenager had ordered a T-shirt on Taobao, and it arrived three days later; Tashi explored the platform and could see just how in-demand local products were across China.<br><br>She saw the opportunity to create an income stream through the long winter months when her family store receives little business. Not a native speaker, she motivated herself to learn Mandarin by watching TV news and dramas and established her e-commerce store.<br><br>The venture has been a huge hit. On good nights Tashi can earn as much as $1500 and her success has inspired others within the local community. After some initial resistance from neighbors, Tashi\u2019s e-commerce live streaming endeavors are viewed with respect.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Sell-Online-100x67.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Sell-Online.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Sell-Online-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Sell-Online-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Sell-Online-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Sell-Online-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Sell-Online-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Sell-Online-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Sell-Online-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Sell-Online-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Sell-Online-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021-CGNT-A3-Sell-Online-260x173.jpg 260w\" width=\"1920\" height=\"1280\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure><\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>He came here, telling us there\u2019s a national project aimed at reducing poverty through e-commerce and that it\u2019s appropriate to put the credential in our home.<\/p><cite>Tashi, on the town mayor\u2019s visit after hearing about her success<\/cite><\/blockquote>\n\n\n\n<p>Now she helps other villagers sell items like handmade accessories, sewn goods, and other local crafts. Tashi\u2019s ambition and success have influenced other women in the community to follow in her footsteps. Young girls are looking up to Tashi and re-evaluating traditional roles and are exploring educational and employment opportunities outside the village.<br><br>Tashi\u2019s e-commerce success mirrors others in China; according to the National Bureau of Statistics of China, online retail sales of physical goods increased by 14.8% in 2020.<br><br>The e-commerce live streaming trend shows no sign of losing momentum. It links people all over China, offering learning tools, creating connections, and uncovering growth opportunities for live streamers. It&#8217;s a boon for provincial economies, with entrepreneurs now able to sell specialty products across the country at a reasonable cost with low overheads.<br><br>In Jiangxigou Township, Dorje Drolma \u2014 Tashi\u2019s sister-in-law and fellow live streamer \u2014 is preparing to broadcast. As she readies her smartphone, she gazes wistfully through the living room window at the frozen winter landscape outside. She\u2019s never left Qinghai Province, but her horizons are broadening.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>In this small room, I can see the outside world.<\/p><cite>Dorje Drolma \u2014 Tashi\u2019s sister-in-law<\/cite><\/blockquote>\n\n\n\n<article class=\"wp-block-related-content break-out\">\n  <div class=\"container\">\n\n    \n          <div class=\"wp-block-related-content__grid wp-block-related-content__grid--large\">\n\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/cgtn\/see-the-difference\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/2021_CGTN_related_stories-1024x576.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">See the Difference<\/h3>\n              \n            <\/a>\n          <\/article>\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/cgtn\/china-transport-revolution\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/2021_CGTN_A1_Hero_02-final-1024x576.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n         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        <h3 class=\"wp-block-related-content__title\">Age is Nothing but a Number<\/h3>\n              \n            <\/a>\n          <\/article>\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/cgtn\/saving-the-environment\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/12\/2021_CGTN_A4_Forest_Hero-1024x576.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">Guardians of the Forest<\/h3>\n              \n            <\/a>\n          <\/article>\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/cgtn\/ending-poverty\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/CGTN_A5_Kuijiu_village-1024x576.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">Breaking Barriers in Kuijiu<\/h3>\n              \n            <\/a>\n          <\/article>\n        \n      <\/div>\n    \n  <\/div>\n<\/article>\n\n\n<div class=\"wp-block-group has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#f6faeb\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<article class=\"wp-block-related-content break-out\">\n  <div class=\"container\">\n\n          <h2 class=\"wp-block-related-content__heading\">CLICK TO FIND OUT MORE<\/h2>\n    \n          <div class=\"wp-block-related-content__grid wp-block-related-content__grid--large\">\n\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/www.cgtn.com\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_blank\"\n            rel=\"noopener noreferrer\"            >\n\n              \n                              <h3 class=\"wp-block-related-content__title\">Connecting People with Stories<\/h3>\n              \n            <\/a>\n          <\/article>\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/www.youtube.com\/channel\/UCgrNz-aDmcr2uuto8_DL2jg\"\n            class=\"wp-block-related-content__link\"\n            target=\"_blank\"\n            rel=\"noopener noreferrer\"            >\n\n              \n                              <h3 class=\"wp-block-related-content__title\">Watch on YouTube<\/h3>\n              \n            <\/a>\n          <\/article>\n        \n      <\/div>\n    \n  <\/div>\n<\/article>\n\n<figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-100x33.jpeg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-2200x733.jpeg 2200w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-300x100.jpeg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-1024x341.jpeg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-768x256.jpeg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-1536x512.jpeg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-2048x683.jpeg 2048w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-1247x416.jpeg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-826x275.jpeg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-600x200.jpeg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-100x33.jpeg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-520x173.jpeg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-260x87.jpeg 260w\" width=\"2560\" height=\"853\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure><\/div><\/div>\n<\/div><\/div>\n","protected":false},"featured_media":4818,"template":"","class_list":["post-4811","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>China\u2019s E\u2013commerce Boom - CGTN - CNN<\/title>\n<meta name=\"description\" content=\"E-commerce provides new income opportunities in remote areas of China\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sponsorcontent.cnn.com\/int\/cgtn\/livestreaming-in-remote-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stream of Commerce\" \/>\n<meta property=\"og:description\" content=\"Chinese entrepreneurs are getting 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