{"id":4569,"date":"2021-10-19T13:55:57","date_gmt":"2021-10-19T12:55:57","guid":{"rendered":"https:\/\/10.81.104.155\/int\/transforming-farmers-lives-copy\/"},"modified":"2021-12-16T05:47:03","modified_gmt":"2021-12-16T05:47:03","slug":"health-is-wealth","status":"publish","type":"article","link":"https:\/\/sponsorcontent.cnn.com\/int\/cgtn\/health-is-wealth\/","title":{"rendered":"Age is Nothing but a Number"},"content":{"rendered":"\n  <style>\n    @media (min-width: 980px) {\n      .wp-block-hero__heading { font-size: 72px !important}\n      .wp-block-hero__sub-heading { font-size: 28px !important}\n    }\n  <\/style>\n\n<article class=\"wp-block-hero break-out\">\n\n      <div class=\"wp-block-hero__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/2021_CGTN_A2_Hero_long_2-2200x995.jpg\" alt=\"\" class=\"wp-block-hero__background__image wp-block-hero__background__image--desktop lazy\">\n              \n          <\/div>\n  \n  <i class=\"wp-block-hero__overlay\" aria-hidden=\"true\"><\/i>\n\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.35\"><\/i>\n  \n  \n  <div class=\"wp-block-hero__intro-wrap container\">\n    <h1 class=\"wp-block-hero__heading\">Age is Nothing but a Number<\/h1>\n  \n      <\/div>\n\n\n  \n    <div class=\"wp-block-hero__content-by wp-block-hero__content-by--wrap container\">      \n      <ul class=\"wp-block-hero__logos\">\n                  <li class=\"wp-block-hero__item\">\n\n                          <a href=\"https:\/\/www.cgtn.com\/\" target=\"_blank\" rel=\"sponsored noopener\">\n            \n                          <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_logo-v2-300x144.png alt=\"\" class=\"wp-block-hero__icon lazy\">\n            \n                          <\/a>\n            \n          <\/li>\n              <\/ul>\n    <\/div>\n    \n  <\/article>\n\n\n\n<p class=\"has-black-color has-text-color has-large-font-size\">As China\u2019s residents get older, millions are facing the challenges of aging head-on by keeping fit. Combined with their increased spending power, this could be a boon to the fitness industry.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\u201cLife begins at 40\u201d went the old adage. But today, in China, millions of residents are now starting to live their best lives at 60, 70, 80 and beyond.<br><br>Wang Deshun recently captured the global spotlight as a fashion model, becoming known as \u201cChina\u2019s coolest Grandpa.\u201d Deshun started his intense fitness regimen at the age of 50, began riding horses at 65, racing motorcycles at 78 and today, at the age of 85, he\u2019s just earned his pilot\u2019s license.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>I still have dreams and pursuits, I can do now what I could not do in the past, and that is what rebirth should be about.<\/p><cite>Wang Deshun, fashion model<\/cite><\/blockquote>\n\n\n\n<p>Meanwhile, in Shanghai, 68-year-old Chen Jifang goes to the gym for two hours a day to tone her body and records her training sessions for her more than 400,000 global Tik Tok followers. This grandma claims that other exercises just can\u2019t compare to the workout she receives from lifting weights. \u201cNo matter how hard you square dance, you just can\u2019t reach my current condition,\u201d says the grandmother. \u201cMy training is targeted.\u201d<br><br>There are tens of millions of others in China just like them who are recognizing the benefits of being active and staying fit. They long for the great outdoors and enjoy being part of a sporty group. 67-year-old Beijing resident Wang Jixi started a fitness group in 2018 and is known for doing intricate headstands in the city\u2019s Temple of Heaven park. Not to be outdone is 73-year-old teammate Li Jianlian who shows off her headstand abilities, believing it helps prevent neck wrinkles.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_1-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_1.jpg 1638w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_1-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_1-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_1-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_1-1536x865.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_1-1247x702.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_1-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_1-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_1-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_1-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_1-260x146.jpg 260w\" width=\"1638\" height=\"922\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure>\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#faf1c1\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>It\u2019s believed there are as many as 150 million people between 60 and 69 years old across China, making it the largest \u201csilver generation\u201d population in the world. 30% of Shanghai residents alone are now believed to be part of this age group, with other mainland cities facing similar ratios. Many in this demographic are health conscious; 76 percent surveyed in this group do some form of regular exercise and 39 percent take dietary supplements and vitamins. By 2050, a Global Health and Aging Report by the World Health Organization estimates that the silver generation will reach 330 million people in China. Coupled with increased spending power, which is expected to reach USD 16.4 trillion, almost a third of the country\u2019s GDP. But getting them to part with their money could be difficult.<br><br>\u201cIt\u2019s like throwing money away,\u201d says Qin Haiqin, the leader of a Beijing park-based dance squad, when asked about paying for dance classes. \u201cWe have been learning from our teacher for free.\u201d Qin is not the only one that feels this way.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_2-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_2.jpg 1638w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_2-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_2-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_2-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_2-1536x865.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_2-1247x702.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_2-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_2-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_2-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_2-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_2-260x146.jpg 260w\" width=\"1638\" height=\"922\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure>\n\n\n<p>Though there are an estimated 50,000 fitness clubs across the country, many of the silver generation are reluctant to enter long-term contracts, or are scared of getting injured on complicated exercise machines.<br><br>Many seniors also prefer to go with what they already know. Erqi Gym in Southwest Beijing may not be much to look at: it\u2019s housed in an old bicycle shed and the equipment is battered and rusty, but it\u2019s extremely popular with the over 60s. They don\u2019t just exercise; they come to socialize, and they\u2019re willing to pay to do it. The club\u2019s manager, Xu Wei, says, &#8220;Some members left for expensive gyms in downtown areas but later came back because they missed old friends here,&#8221;. Members pay a USD 46 membership fee to Erqi Gym to help cover electricity and water.<br><br>While Erqi Gym\u2019s success lies in its position as a social hub, the rest of the fitness industry must find new solutions to encourage seniors to pay for health and fitness services.<br><br>\u201cThe Chinese elderly are more willing to spend money on medicine or health products,\u201d says Yu Chenjie, marketing director of Shangti Fitness Equipment. The company works with residential communities to set up gyms for senior citizens.<\/p>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_3-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_3.jpg 1638w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_3-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_3-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_3-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_3-1536x865.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_3-1247x702.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_3-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_3-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_3-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_3-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_3-260x146.jpg 260w\" width=\"1638\" height=\"922\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure>\n\n\n<p>China\u2019s fitness industry is looking at new ways of attracting the silver generation that combines value, camaraderie, and innovation. Companies like Shangti Fitness Equipment have set up seniors-only gyms which offer professional coaching, health guidance, fitness testing, and more. Private initiatives like these are further supported by the government. In 2019, officials launched the Healthy China Action Plan 2019-2030 to promote health and fitness among the general population. The program has allowed agencies such as the Municipal Sports Bureau in Shanghai to distribute coupons to seniors that entitles them to attend gym sessions for just USD 11 a month.<br><br>The plan also sees the government constructing more gyms in communities with aging populations. The facilities include equipment tailored to the elderly and regular health check-ups following each workout session. &#8220;It&#8217;s a great platform (for us) to socialize. Else, it&#8217;s just my wife and I at home every day. How much can we talk about?&#8221; jokes 80-year-old Huo Guanmin.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_4-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_4.jpg 1638w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_4-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_4-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_4-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_4-1536x865.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_4-1247x702.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_4-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_4-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_4-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_4-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_CGTN_A2_seniors_4-260x146.jpg 260w\" width=\"1638\" height=\"922\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure>\n\n\n<p>Beyond that, the country\u2019s fitness industry has been embracing technology to reach an increasingly tech-savvy silver generation. On Keep, the most downloaded fitness app in China, social seniors have been uploading their own workout regimes targeted at their peers. The app helps users build communities with like-minded individuals.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We\u2019re facing a consumption upgrade as more Chinese seniors pursue a higher quality of living.<\/p><cite>Duan Mingjie, CEO of AgeClub<\/cite><\/blockquote>\n\n\n\n<p>While gyms and businesses rush to meet the fitness needs of a burgeoning silver generation, China\u2019s seniors have stayed true to the proverb \u201chealth is wealth\u201d. The result is a thriving fitness industry and a healthy, active senior population enjoying its golden years. As 80-year-old fitness fan Yang Hongzeng wisely shares, \u201cA healthy body is basic for pursuing dreams\u201d.<\/p>\n\n\n\n<article class=\"wp-block-related-content break-out\">\n  <div class=\"container\">\n\n          <h2 class=\"wp-block-related-content__heading\">MORE STORIES<\/h2>\n    \n          <div class=\"wp-block-related-content__grid wp-block-related-content__grid--large\">\n\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/cgtn\/see-the-difference\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/2021_CGTN_related_stories-1024x576.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n 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https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-2048x683.jpeg 2048w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-1247x416.jpeg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-826x275.jpeg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-600x200.jpeg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-100x33.jpeg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-520x173.jpeg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/CGTN-hub-bottomimage-260x87.jpeg 260w\" width=\"2560\" height=\"853\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure><\/div><\/div>\n<\/div><\/div>\n","protected":false},"featured_media":5576,"template":"","class_list":["post-4569","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Age is Nothing but a Number - CGTN - CNN<\/title>\n<meta name=\"description\" content=\"How China\u2019s silver generation is keeping active\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sponsorcontent.cnn.com\/int\/cgtn\/health-is-wealth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Handstands and kettlebell swings\" \/>\n<meta property=\"og:description\" content=\"How China\u2019s silver generation is keeping active\" 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