{"id":4056,"date":"2021-09-16T14:45:00","date_gmt":"2021-09-16T13:45:00","guid":{"rendered":"https:\/\/10.81.104.155\/int\/keeping-one-yard-ahead-copy\/"},"modified":"2022-11-16T04:00:09","modified_gmt":"2022-11-16T04:00:09","slug":"digitalized-delivery-revolution","status":"publish","type":"article","link":"https:\/\/sponsorcontent.cnn.com\/int\/dbs\/digitalized-delivery-revolution\/","title":{"rendered":"The Digitalized Delivery Revolution"},"content":{"rendered":"\n  <style>\n    @media (min-width: 980px) {\n      .wp-block-hero__heading { font-size: 68px !important}\n      .wp-block-hero__sub-heading { font-size: 28px !important}\n    }\n  <\/style>\n\n<article class=\"wp-block-hero break-out\">\n\n      <div class=\"wp-block-hero__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_hero.jpg\" alt=\"\" class=\"wp-block-hero__background__image wp-block-hero__background__image--desktop lazy\">\n              \n          <\/div>\n  \n  <i class=\"wp-block-hero__overlay\" aria-hidden=\"true\"><\/i>\n\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.1\"><\/i>\n  \n  \n  <div class=\"wp-block-hero__intro-wrap container\">\n    <h1 class=\"wp-block-hero__heading\">The Digitalized Delivery Revolution<\/h1>\n  \n      <\/div>\n\n\n  \n    <div class=\"wp-block-hero__content-by wp-block-hero__content-by--wrap container\">      \n      <ul class=\"wp-block-hero__logos\">\n                  <li class=\"wp-block-hero__item\">\n\n                          <a href=\"https:\/\/www.dbs.com\/portraits-of-purpose\/index.html\" target=\"_blank\" rel=\"sponsored noopener\">\n            \n                          <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/DBSlogo_white-300x88.png alt=\"\" class=\"wp-block-hero__icon lazy\">\n            \n                          <\/a>\n            \n          <\/li>\n              <\/ul>\n    <\/div>\n    \n  <\/article>\n\n\n\n<p class=\"has-black-color has-text-color has-large-font-size\">Covid-19 posed the greatest threat to Hong Kong\u2019s food scene in living memory. How did the city\u2019s small restaurants and food retail stores harness digitalization to not just survive but thrive?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>From neighborhood noodle joints to mom-and-pop bakeries, independent businesses are essential in Hong Kong\u2019s culinary melting pot. But when the pandemic hit in early 2020, these much-loved restaurants and food retail stores faced a unique set of challenges. Although Hong Kong managed Covid-19 successfully without implementing enduring lockdowns, social distancing policies forced many establishments to rethink how they do business.<br><br>\u201cWe really started to feel the effects after the government told us to limit seating, put up partitions, and keep people physically distanced,\u201d says Michael Chan, who established Honbo, a popular neighborhood hamburger eatery, with his wife Kendy Fok-Chan in 2017. \u201cAt one point, in-house dining completely stopped. That was when restaurants started looking at additional ways to make an income.\u201d<br><\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_intro_01-final-100x61.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_intro_01-final.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_intro_01-final-300x184.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_intro_01-final-1024x629.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_intro_01-final-768x472.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_intro_01-final-1536x944.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_intro_01-final-1247x766.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_intro_01-final-826x508.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_intro_01-final-600x369.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_intro_01-final-100x61.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_intro_01-final-520x320.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_intro_01-final-260x160.jpg 260w\" width=\"1920\" height=\"1180\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure>\n\n\n<p>Maintaining revenue wasn\u2019t just about keeping the business afloat but also keeping people employed. Honbo has over 20 staff members across three branches and being able to pay their salaries quickly became the top priority. \u201cA lot of our staff really depend on the job \u2013 for some, it\u2019s their only source of income,\u201d says Kendy Fok-Chan.<br><br>Malaysian restaurant Wings Laksa faced similar problems. From serving over 200 meals a day across two branches, the business suffered from dramatically reduced footfall. \u201cMy restaurant outlets are next to schools and government buildings,\u201d says Wong Kin Wing, who established the business in 2016 to serve up mouthwatering Malaysian cuisine to hungry Hongkongers. \u201cAs these both closed at the beginning of the pandemic, my business was significantly affected.\u201d<\/p>\n\n\n\n<div class=\"wp-block-group has-white-color has-black-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cnn-heading\"><h2 id=\"adapting-to-change\" class=\"wp-block-cnn-heading__heading\">Adapting to Change<\/h2><div class=\"wp-block-cnn-heading__content\"><p>With limited dine-in customers, Honbo and Wings Laksa had to find ways to reach their customers but adapting at a moment\u2019s notice is no small feat. For these small restaurants with limited marketing resources, getting their message out there proved challenging. They also needed to increase their delivery capabilities to ensure their meals are delivered to a high standard.<\/p><\/div><\/div>\n\n\n\t<article class=\"wp-block-carousel wp-block-carousel--align-wide wp-block-carousel--orientation-portrait\">\n\t\t<div class=\"wp-block-carousel__slider\">\n\n\t\t\t<div class=\"wp-block-carousel__slider-buttons\" aria-hidden=\"true\">\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--prev prev-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go previous slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--next next-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go next slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-fullscreen fullscreen-btn\">\n\t\t\t\t\t<span 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https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_01.jpg 1536w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1536\"\n\t\t\t\t\t\t\t\t\theight=\"2304\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_03-100x61.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_03-1024x629.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_03-300x184.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_03-768x472.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_03-1536x944.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_03-1247x766.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_03-826x508.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_03-600x369.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_03-100x61.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_03-520x320.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_03-260x160.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_03.jpg 1920w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1920\"\n\t\t\t\t\t\t\t\t\theight=\"1180\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/article>\n\n<\/div><\/div>\n\n\n\n<p><br><br>\u201cAs soon as food leaves the door, it deteriorates in quality,\u201d says Michael Chan of Honbo. \u201cIt is vital to deliver our burgers as quickly as possible, but this isn\u2019t realistic without a fleet of couriers.\u201d&nbsp;Solving the delivery issue was possible through partnering with foodpanda, an online food and grocery delivery platform.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>foodpanda can get the food to you really quickly. They have a big team of couriers and that shortens the delivery time, which has always been our priority.<\/p><cite>Michael Chan, founder of&nbsp;Honbo<\/cite><\/blockquote>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_05b-100x61.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_05b.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_05b-300x184.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_05b-1024x629.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_05b-768x472.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_05b-1536x944.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_05b-1247x766.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_05b-826x508.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_05b-600x369.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_05b-100x61.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_05b-520x320.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Adapting_05b-260x160.jpg 260w\" width=\"1920\" height=\"1180\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure>\n\n\n<p>\u201cThey also helped with exposure, promotions, and discounts,\u201d says Wong Kin Wing of Wings Laksa. The small vendors\u2019&nbsp;relationship went beyond delivery, as it enabled foodpanda\u2019s partner DBS to develop promotions to help keep their prices competitive: customers who purchased using a DBS card enjoyed discounts at the click of a button.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Leveraging DBS\u2019 InstaRedeem function&nbsp;within the Card+ app to offset the transaction made instantly, customers can enjoy attractive discounts on their foodpanda orders while supporting the thousands of small businesses on the platform.<\/p><cite>Jakob Angele, CEO, foodpanda APAC<\/cite><\/blockquote>\n\n\n\n<p>Angele believes that helping small businesses to digitalize during times of hardship and uncertainty is crucial, especially as they are \u201cthe heart of the community,\u201d he says. \u201c[Small businesses] bring unique character, variety, and vibrancy\u2026 [they] are also super critical in providing employment.\u201d<\/p>\n\n\n\n<div class=\"wp-block-group has-white-color has-black-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cnn-heading\"><h2 id=\"cutting-through-the-noise\" class=\"wp-block-cnn-heading__heading\">Cutting through the Noise<\/h2><div class=\"wp-block-cnn-heading__content\"><p>While a swift pivot to offering quality delivery services and competitive promotions helped Honbo and Wings Laksa to continue operating, digitalization has helped other entrepreneurs transform their businesses entirely.<\/p><\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_01-100x61.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_01.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_01-300x184.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_01-1024x629.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_01-768x472.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_01-1536x944.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_01-1247x766.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_01-826x508.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_01-600x369.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_01-100x61.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_01-520x320.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_01-260x160.jpg 260w\" width=\"1920\" height=\"1180\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure><\/div><\/div>\n\n\n\n<p>In early 2020, Gordon Chan was forced to close his catering management company as all events and gatherings ceased. \u201cI was really worried about my business as we couldn\u2019t operate at all,\u201d he says. \u201cLuckily, some regular customers would message me asking me to source food supplies.\u201d After many successful years in catering, Gordon Chan had developed a strong customer base. Soon after the pandemic hit, some of them reached out to him personally to source supplies for individual use.<br><br>This gave Gordon Chan the idea for a new business venture. Utilizing the skills and contacts he built before the pandemic, he created Ohh My Veggies, a food retail company that delivers cooking and kitchen staples for home use, from broccoli and carrots to peanut butter and sesame oil.<\/p>\n\n\n\t<article class=\"wp-block-carousel wp-block-carousel--align-wide wp-block-carousel--orientation-portrait\">\n\t\t<div class=\"wp-block-carousel__slider\">\n\n\t\t\t<div class=\"wp-block-carousel__slider-buttons\" aria-hidden=\"true\">\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--prev prev-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go previous slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--next next-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go next slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-fullscreen fullscreen-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to open image fullscreen<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wp-block-carousel__container\" dir=\"ltr\">\n\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_04-final-100x61.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_04-final-1024x629.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_04-final-300x184.jpg 300w, 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https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_05-final-768x472.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_05-final-1536x944.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_05-final-1247x766.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_05-final-826x508.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_05-final-600x369.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_05-final-100x61.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_05-final-520x320.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_05-final-260x160.jpg 260w, 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https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-768x472.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-1536x944.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-1247x766.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-826x508.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-600x369.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-100x61.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-520x320.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-260x160.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06.jpg 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https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_03-final-100x61.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_03-final-520x320.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_03-final-260x160.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_03-final.jpg 1920w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1920\"\n\t\t\t\t\t\t\t\t\theight=\"1180\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-100x61.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-1024x629.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-300x184.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-768x472.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-1536x944.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-1247x766.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-826x508.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-600x369.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-100x61.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-520x320.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06-260x160.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_06.jpg 1920w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1920\"\n\t\t\t\t\t\t\t\t\theight=\"1180\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/article>\n\n\n\n\n<div class=\"wp-block-group has-white-color has-black-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n\n\n\n<p>For bakery Fung Yeh, Covid-19 arrived at the worst time. \u201cWe opened our second branch just before the pandemic hit,\u201d says operations manager Maggie Chan. The new branch coincided with a company rebrand which Maggie feared would get lost amid all the uncertainty. \u201cWe didn\u2019t know what was going on, how serious it was going to be, or how it might be controlled. We didn\u2019t even know if the wet markets would be allowed to open.\u201d<br><br>Fung Yeh\u2019s outlets mainly sit within Hong Kong\u2019s vibrant wet markets, and the bakery was used to customers regularly buying their fresh bread, cookies, and egg tarts in person. But when more people started buying groceries online, Maggie Chan was worried the reduced footfall would severely impact the business, especially for a bakery where \u201cthe smell always triggers people to buy.\u201d<\/p>\n\n\n\t<article class=\"wp-block-carousel wp-block-carousel--align-wide wp-block-carousel--orientation-portrait\">\n\t\t<div class=\"wp-block-carousel__slider\">\n\n\t\t\t<div class=\"wp-block-carousel__slider-buttons\" aria-hidden=\"true\">\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--prev prev-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go previous slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--next next-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go next slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-fullscreen fullscreen-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to open image fullscreen<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wp-block-carousel__container\" dir=\"ltr\">\n\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_12-100x61.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_12-1024x629.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_12-300x184.jpg 300w, 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https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_11-600x369.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_11-100x61.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_11-520x320.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_11-260x160.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_11.jpg 1920w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1920\"\n\t\t\t\t\t\t\t\theight=\"1180\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image 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1920w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1920\"\n\t\t\t\t\t\t\t\t\theight=\"1180\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_07_v2-100x61.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_07_v2-1024x629.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_Cutting_07_v2-300x184.jpg 300w, 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1920w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1920\"\n\t\t\t\t\t\t\t\t\theight=\"1180\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/article>\n\n<\/div><\/div>\n\n\n\n<p>Ohh My Veggies and Fung Yeh were not well-known brands at the time, but the DBS-foodpanda partnership helped promote them to potential customers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We leveraged our customers\u2019 transaction data to understand purchasing patterns and behaviors. We then identified those that were most likely to buy from a particular merchant, like foodpanda, and pushed notifications to increase the conversion rate.<\/p><cite>Emily Ip,&nbsp;Head of Cards &amp; Unsecured Lending,&nbsp;Consumer Banking Group &amp; Wealth Management, DBS Hong Kong<\/cite><\/blockquote>\n\n\n\n<p>The DBS-foodpanda partnership bore fruit for both&nbsp;Ohh My Veggies and Fung Yeh.&nbsp;Gordon Chan\u2019s food retail store reached a wider audience and established a secure customer base beyond his pre-pandemic contact list while Fung Yeh\u2018s fifth outlet is underway.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_ConculsionD-100x61.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_ConculsionD.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF6_ConculsionD-300x184.jpg 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height=\"1180\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure>\n\n\n<p>While the pandemic has led to an economic slowdown and increased uncertainty for many small businesses, Emily Ip at DBS Hong Kong believes that \u201cdigitalization can help small business owners \u2013 especially in the retail and F&amp;B industries \u2013 transform their business models.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>And we, DBS &amp; foodpanda, as parts of the ecosystem, will continue to collaborate and accelerate this transformation.<\/p><cite>Emily Ip,&nbsp;Head of Cards &amp; Unsecured Lending,&nbsp;Consumer Banking Group &amp; Wealth Management, DBS Hong Kong<\/cite><\/blockquote>\n\n\n\n\t<article class=\"wp-block-video\">\n\t\t<figure class=\"container\">\n\t\t\t<div class=\"wp-block-video__wrapper\">\n\n\t\t\t\t<div\n\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\tclass=\"wp-block-video__player\"\n\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\tdata-plyr-embed-id=\"https:\/\/vimeo.com\/644182799\"\n\t\t\t\t><\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t<\/article>\n\n\n\n\n<article class=\"wp-block-related-content break-out\">\n  <div class=\"container\">\n\n          <h2 class=\"wp-block-related-content__heading\">Read more<\/h2>\n    \n          <div class=\"wp-block-related-content__grid\">\n\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/dbs\/feeding-and-healing-cities\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/DBS_AF1_Hero_Banner_01-1-1024x683.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">Feeding and Healing Cities<\/h3>\n              \n            <\/a>\n          <\/article>\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/dbs\/solar-takes-flight\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/08\/DBS_AF4_hero_01-1-1024x577.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">Solar Energy Takes Flight<\/h3>\n              \n            <\/a>\n          <\/article>\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/dbs\/tomorrows-digital-economy\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/07\/DBS_AF2_hero_01-1024x629.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">Preparing for Tomorrow&#8217;s Digital Economy<\/h3>\n              \n            <\/a>\n          <\/article>\n        \n      <\/div>\n    \n  <\/div>\n<\/article>\n\n\n<article class=\"wp-block-related-content break-out\">\n  <div class=\"container\">\n\n    \n          <div class=\"wp-block-related-content__grid\">\n\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/dbs\/a-winning-solution\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/07\/DBS_AF3_hero_01-1-1024x573.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">A Winning Solution<\/h3>\n              \n            <\/a>\n          <\/article>\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/dbs\/transforming-farmers-lives\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/09\/DBS_AF4_waveofchange_01_final-1024x629.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">Transforming Farmer&#8217;s Lives<\/h3>\n              \n            <\/a>\n          <\/article>\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/dbs\/bring-it-home\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/11\/DBS_AF7_hero-final-1024x576.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">Bringing it All Back Home<\/h3>\n              \n            <\/a>\n          <\/article>\n        \n      <\/div>\n    \n  <\/div>\n<\/article>\n\n\n<article class=\"wp-block-cta break-out\">\n\n\n      <div class=\"wp-block-cta__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/DBS_AF1_CTA_05-1.jpg\" alt=\"\" class=\"wp-block-cta__background__image wp-block-cta__background__image--desktop lazy\">\n                        <\/div>\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-cta__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.45\"><\/i>\n  \n  <div class=\"container\">\n\n          <h3 class=\"wp-block-cta__heading\">Discover how DBS Bank is working hand&nbsp;in&nbsp;hand with businesses toward a&nbsp;better&nbsp;future.<\/h3>\n    \n    \n    <div class=\"wp-block-cta__buttons\">\n              <a\n        rel=\"sponsored\" href=\"https:\/\/sponsorcontent.cnn.com\/int\/dbs\/emerging-stronger\/\"\n        target=\"_self\"\n                class=\"button wp-block-cta__cta\">\n          Emerging Stronger        <\/a>\n      \n              <a\n        href=\"https:\/\/www.dbs.com\/portraits-of-purpose\/index.html?utm_source=cnn&#038;utm_medium=article&#038;utm_campaign=portraits2021&#038;utm_content=cnn_dbsfoodpanda_adfeature_hk\"\n        target=\"_blank\"\n        rel=\"noopener noreferrer\"        class=\"button wp-block-cta__cta\">\n          Portraits of Purpose        <\/a>\n      \n    <\/div>\n  <\/div>\n<\/article>","protected":false},"featured_media":4425,"template":"","class_list":["post-4056","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Digitalized Delivery Revolution - DBS - CNN<\/title>\n<meta name=\"description\" content=\"How digitalization is helping to save Hong Kong\u2019s F&amp;B scene.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sponsorcontent.cnn.com\/int\/dbs\/digitalized-delivery-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalized Delivery Revolution\" \/>\n<meta property=\"og:description\" content=\"How digitalization is helping to save Hong 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