{"id":2614,"date":"2021-06-16T14:29:43","date_gmt":"2021-06-16T13:29:43","guid":{"rendered":"https:\/\/10.81.104.155\/int\/vs-series-copy\/"},"modified":"2021-06-24T06:44:29","modified_gmt":"2021-06-24T05:44:29","slug":"beyond-the-stadium","status":"publish","type":"article","link":"https:\/\/sponsorcontent.cnn.com\/int\/sk-ii\/beyond-the-stadium\/","title":{"rendered":"Beyond the Stadium"},"content":{"rendered":"\n  <style>\n    @media (min-width: 980px) {\n      .wp-block-hero__heading { font-size: 48px !important}\n      .wp-block-hero__sub-heading { font-size: 32px !important}\n    }\n  <\/style>\n\n<article class=\"wp-block-hero break-out\">\n\n      <div class=\"wp-block-hero__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_hero_beyondstadium.jpg\" alt=\"\" class=\"wp-block-hero__background__image wp-block-hero__background__image--desktop lazy\">\n              \n          <\/div>\n  \n  <i class=\"wp-block-hero__overlay\" aria-hidden=\"true\"><\/i>\n\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.14\"><\/i>\n  \n  \n  <div class=\"wp-block-hero__intro-wrap container\">\n    <h1 class=\"wp-block-hero__heading\">SK-II Activates #CHANGEDESTINY Fund To Support Female Entrepreneurs in Tokyo<\/h1>\n  \n      <\/div>\n\n\n  \n    <div class=\"wp-block-hero__content-by wp-block-hero__content-by--wrap container\">      \n      <ul class=\"wp-block-hero__logos\">\n                  <li class=\"wp-block-hero__item\">\n\n                          <a href=\"https:\/\/city.sk-ii.com\/\" target=\"_blank\" rel=\"sponsored noopener\">\n            \n                          <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SKII_STUDIO_LOGO_White-300x39.png alt=\"\" class=\"wp-block-hero__icon lazy\">\n            \n                          <\/a>\n            \n          <\/li>\n              <\/ul>\n    <\/div>\n    \n  <\/article>\n\n\n\n<p class=\"has-black-color has-text-color has-large-font-size\">With the launch of SK-II STUDIO\u2122&#8217;s latest film, <span style=\"color:#d72f34\" class=\"color\">\u201cBeyond the Stadium\u201d<\/span>, global prestige skincare brand SK-II activates program in support of female entrepreneurs and small business owners affected by the pandemic in Tokyo.<br><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>The pandemic has been especially tough on small businesses \u2013 disproportionately affecting women entrepreneurs. In a survey of 590 global women-led companies, <a href=\"https:\/\/www.mastercard.com\/news\/media\/1ulpy5at\/ma_miwe-report-2020.pdf\" target=\"_blank\" rel=\"sponsored\">87%<\/a> say they have been adversely affected. In the US, the number of female employees has dropped by 700,000 \u2013 nearly double that of male employees.<br><br>For many women, managing a career and family while working from home has become a 24\/7 task of juggling business needs while homeschooling, caregiving, and keeping house.<br><br>Specifically in Tokyo, women-owned small businesses are further struggling to survive in a climate that was already tough to begin with. In a culture where women rarely hold key positions in organizations, much less run the show, only 5.3% of Japanese businesses are women-owned. This dismal figure risks dropping even lower amid the enduring pandemic and uncertainty over the Tokyo 2020 Games.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_intro_04-100x67.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_intro_04.jpg 2160w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_intro_04-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_intro_04-1024x684.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_intro_04-768x513.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_intro_04-1536x1025.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_intro_04-2048x1367.jpg 2048w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_intro_04-1247x832.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_intro_04-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_intro_04-600x401.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_intro_04-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_intro_04-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_intro_04-260x174.jpg 260w\" width=\"2160\" height=\"1442\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Naoko Yoneyama serves Japanese soul food with a modern twist at NY Cafe<\/figcaption><\/figure>\n\n\n<p>In support of these women, global prestige skincare brand SK-II has released its latest SK-II STUDIO\u2122 film \u201cBeyond the Stadium\u201d and has activated its #CHANGEDESTINY Fund to run a year-long entrepreneurship program in partnership with Shibuya City and Tokyo-based women network <a href=\"https:\/\/meetalk.org\/sk2changedestiny\/\" target=\"_blank\" rel=\"sponsored\">meeTalk<\/a>.<br><br>The program is designed specifically to support women-owned small businesses and entrepreneurs in Tokyo with the resources, skills, networks, and exposure they need to tackle key challenges in these difficult times.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_03_R2-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_03_R2.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_03_R2-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_03_R2-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_03_R2-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_03_R2-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_03_R2-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_03_R2-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_03_R2-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_03_R2-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_03_R2-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_03_R2-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Mai Odajima of KIEN has made it her mission to foster kimono culture in the everyday lives of young people.<\/figcaption><\/figure>\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"films-that-inspire-change\" class=\"wp-block-cnn-heading__heading\">Films That Inspire Change\u00a0<\/h2><div class=\"wp-block-cnn-heading__content\"><p>Following \u201cThe Center Lane\u201d and the <a href=\"https:\/\/www.sk-ii.com\/VSSeries\/All\" target=\"_blank\" rel=\"sponsored\">\u201cVS\u201d Series<\/a>, SK-II STUDIO\u2122\u2019s latest film, \u201cBeyond the Stadium\u201d explores the necessary strength that women from different backgrounds have needed in order to excel. These stories reveal the grit of world-class athletes and of the resilience of women entrepreneurs in business throughout the pandemic.<br><br>\u201c#CHANGEDESTINY is at the heart of our brand purpose at SK-II. For years, we have celebrated how destiny is not a matter of chance, but a matter of choice through the stories of courageous women around the world,\u201d says Markus Strobel, President, Global Skin &amp; Personal Care, P&amp;G. \u201cWith the launch of \u201cBeyond the Stadium\u201d and our virtual shopping street within SK-II City, we are taking yet another step forward in our journey. It means a lot to us to be able to continue to support women-owned small businesses and entrepreneurs to keep their dreams alive in these challenging times.\u201d<\/p><\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_01-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_01.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_01-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_01-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_01-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_01-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_01-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_01-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_01-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_01-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_01-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_fims_inspire_change_01-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Ai Hashimoto, owner and florist at ON FLOWERS, brings joy to her community with her unique flower arrangements.&nbsp;<\/figcaption><\/figure>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"color:#d72f34\" class=\"color\">When State of Emergency was declared during the pandemic, we had to close the store. But I could feel how much flowers helped heal everyone\u2019s hearts in these tough times. I\u2019ve always been able to make my way through the challenges in front of me, and I\u2019m sure there will be many more difficulties in the future. But I\u2019ll be happy if we can overcome them as a team.<\/span><\/p><cite><strong><span style=\"color:#3d3d3d\" class=\"color\">Ai Hashimoto, Owner and florist at On Flowers<\/span><\/strong><\/cite><\/blockquote>\n\n\n\n<p>Narrated by one of Japan\u2019s most acclaimed acting veterans and long-time SK-II ambassador, Kaori Momoi, the film tells a moving story of the impact of the pandemic and postponed Olympic Games that has spread far beyond the Olympic Stadium.&nbsp;<br><br>Through films such as \u201cBeyond the Stadium\u201d, SK-II hopes to inspire women to choose their own path and to defy stereotypes.<br><\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/S1j_VplZjSU\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"from-inspiration-to-action\" class=\"wp-block-cnn-heading__heading\">From Inspiration To Action\u00a0<\/h2><div class=\"wp-block-cnn-heading__content\"><p><span style=\"color:#000000\" class=\"color\">With the launch of SK-II STUDIO\u2122 earlier this year, SK-II set up a #CHANGEDESTINY Fund, contributing $1 for every view garnered on each SK-II STUDIO\u2122 film. The Fund, capped at $500,000, will be used to support women who are pursuing their destiny. To date, SK-II STUDIO\u2122\u2019s films have amassed over a billion views globally.<\/span><br><br>SK-II has announced the activation of the Fund to create a female entrepreneurship program in Tokyo. The year-long program is in partnership with Shibuya City, meeTalk, and with the support of Facebook Japan and Google Japan.<\/p><\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_inspiration_to_action_02-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_inspiration_to_action_02.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_inspiration_to_action_02-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_inspiration_to_action_02-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_inspiration_to_action_02-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_inspiration_to_action_02-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_inspiration_to_action_02-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_inspiration_to_action_02-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_inspiration_to_action_02-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_inspiration_to_action_02-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_inspiration_to_action_02-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_inspiration_to_action_02-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure>\n\n\n<p>It offers participants the opportunity to learn from top business consultants, a wider network of other businesses and mentors to connect with, and access to a wider audience to build their businesses through SK-II\u2019s platforms.<br><br>\u201cIn these unprecedented times we are in, consumers have a much higher expectation towards brands and businesses. We know that we have an even larger social responsibility to the communities we operate in and be a force for good,\u201d shares Strobel. \u201cIt means a lot to us, as the Worldwide Partner of the Olympic Games Tokyo 2020, to be able to turn inspiration and views from our SK-II STUDIO\u2122 films into action with the #CHANGEDESTINY Fund to support women-owned small businesses and entrepreneurs who are fighting to keep the businesses of their dreams alive.\u201d<\/p>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"being-part-of-the-change\" class=\"wp-block-cnn-heading__heading\">Being Part Of The Change\u00a0<\/h2><div class=\"wp-block-cnn-heading__content\"><p><span style=\"color:#000000\" class=\"color\">With the release of \u201cBeyond the Stadium\u201d, SK-II has also built a virtual shopping alley \u2013 <a href=\"https:\/\/city.sk-ii.com\/changedestinystreet\/\" target=\"_blank\" rel=\"sponsored\">#CHANGEDESTINY Street<\/a> \u2013 within SK-II CITY to feature women-owned stores in Tokyo. This includes Ai<\/span> <span style=\"color:#000000\" class=\"color\">Hashimoto of On Flowers, Mai Odajima, owner of kimono store Kien, Reika Yasuhara, owner of Japanese \u201cwagashi\u201d confectionery \u201cDaisanmanendou Hanare\u201d, Naoko Yoneyama, owner of Japanese rice ball store NY Cafe, and Natsuko Shiraki, owner of ethical jewelry store Hasuna.<\/span><\/p><\/div><\/div>\n\n\n\t<article class=\"wp-block-carousel wp-block-carousel--align-wide wp-block-carousel--orientation-landscape\">\n\t\t<div class=\"wp-block-carousel__slider\">\n\n\t\t\t<div class=\"wp-block-carousel__slider-buttons\" aria-hidden=\"true\">\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--prev prev-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go previous slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button 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https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_01-260x173.jpg 260w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"2160\"\n\t\t\t\t\t\t\t\theight=\"1441\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_03-100x67.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_03-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_03-300x200.jpg 300w, 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260w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"2160\"\n\t\t\t\t\t\t\t\theight=\"1441\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_05-100x67.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_05-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_05-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_05-768x512.jpg 768w, 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https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_04-2048x1366.jpg 2048w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_04-1247x832.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_04-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_04-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_04-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_04-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_04-260x173.jpg 260w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"2160\"\n\t\t\t\t\t\t\t\theight=\"1441\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-100x67.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-1536x1025.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-2048x1366.jpg 2048w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-1247x832.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-260x173.jpg 260w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"2160\"\n\t\t\t\t\t\t\t\theight=\"1441\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"container wp-block-carousel__ticker-container\">\n\t\t\t<div class=\"wp-block-carousel__counter\">\n\n\t\t\t\t<div class=\"wp-block-carousel__numbers\">\n\t\t\t\t\t<span class=\"wp-block-carousel__current\">1<\/span>\n\t\t\t\t\t<span class=\"wp-block-carousel__label\">of<\/span>\n\t\t\t\t\t<span class=\"wp-block-carousel__total\">5<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wp-block-carousel__arrows\" dir=\"ltr\" aria-hidden=\"true\">\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--prev prev-btn\"\n\t\t\t\t\taria-label=\"Click to go previous slide\"><svg class=\"svg-icon svg-icon--icon-carousel-left\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-left\" xlink:href=\"#icon-carousel-left\"><\/use> <\/svg><\/button>\n\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--next next-btn\"\n\t\t\t\t\taria-label=\"Click to go next slide\"><svg class=\"svg-icon svg-icon--icon-carousel-right\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-right\" xlink:href=\"#icon-carousel-right\"><\/use> <\/svg><\/button>\n\t\t\t\t\t\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__fullscreen fullscreen-btn\"\n\t\t\t\t\taria-label=\"Click to open image fullscreen\"><svg class=\"svg-icon svg-icon--icon-fullscreen\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-fullscreen\" xlink:href=\"#icon-fullscreen\"><\/use> <\/svg><\/button>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<div class=\"wp-block-carousel__caption-slider\">\n\t\t\t<div class=\"wp-block-carousel__container\" dir=\"ltr\">\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tReika Yasuhara, owner of Japanese &#8216;wagashi&#8217; confectionary &#8220;DAISANMANENDOU HANARE&#8221;\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tMai Odajima, owner of kimono store &#8220;KIEN&#8221;\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tAi Hashimoto, owner of flower shop &#8220;ON FLOWERS&#8221; \t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tNaoko Yoneyama, owner of Japanese rice ball store &#8220;NY CAFE&#8221; \t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tNatsuko Shiraki, owner of ethical jewelry store &#8220;HASUNA&#8221; \t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"wp-block-carousel__modal\" aria-hidden=\"true\">\n\n\t\t\t<button type=\"button\" 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wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-100x67.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-1536x1025.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-2048x1366.jpg 2048w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-1247x832.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_gallery_02-260x173.jpg 260w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"2160\"\n\t\t\t\t\t\t\t\t\theight=\"1441\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/article>\n\n\n\n\n<p>This innovative scheme draws global attention to these businesses by inviting visitors from around the world to see and hear from each entrepreneur and experience their craft.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"color:#d72f34\" class=\"color\">Today, Shibuya City and SK-II formalize our partnership agreement in support of female entrepreneurs and small business owners in Tokyo. With this, we will facilitate the growth of social infrastructure to become a start-up hub where female entrepreneurs and small business owners can rise above the current challenges to shine.<\/span><\/p><cite><strong><span style=\"color:#3d3d3d\" class=\"color\">Ken Hasabe, Mayor of Shibuya City<\/span><\/strong><\/cite><\/blockquote>\n\n\n\n<p>Through the SK-II STUDIO\u2122 films and the #CHANGEDESTINY Fund, SK-II hopes to keep on inspiring and supporting women pursue their destiny.<\/p>\n\n\n\n<div class=\"wp-block-group has-black-color has-text-color has-background\" style=\"background-color:#e6e6e6\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong><span style=\"color:#323232\" class=\"color\">To find out how you can help women-owned small businesses and entrepreneurs as part of the #CHANGEDESTINY Fund program, please visit&nbsp;<a href=\"https:\/\/city.sk-ii.com\/\" target=\"_blank\" rel=\"sponsored\">here<\/a>.<br><br>If you are a woman-owned small business or female entrepreneur based in Tokyo interested in participating in the #CHANGEDESTINY Fund program, sign up <a href=\"https:\/\/meetalk.org\/sk2changedestiny\/\" target=\"_blank\" rel=\"sponsored\">here<\/a>.<\/span><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<article class=\"wp-block-related-content break-out\">\n  <div class=\"container\">\n\n          <h2 class=\"wp-block-related-content__heading\">Read more<\/h2>\n    \n          <div class=\"wp-block-related-content__grid wp-block-related-content__grid--large\">\n\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/sk-ii\/vs-series\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/sk-II_hero-1024x577.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">A Look Into the &#8216;VS&#8217; Series by SK-II STUDIO&trade;<\/h3>\n              \n            <\/a>\n          <\/article>\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/sk-ii\/social-retail\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Hero_03-1024x683.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">SK-II Changing the Rules of Retail<\/h3>\n              \n            <\/a>\n          <\/article>\n        \n      <\/div>\n    \n  <\/div>\n<\/article>\n\n\n<article class=\"wp-block-cta break-out\">\n\n\n      <div class=\"wp-block-cta__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_CTA_02.jpg\" alt=\"\" class=\"wp-block-cta__background__image wp-block-cta__background__image--desktop lazy\">\n                        <\/div>\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-cta__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.2\"><\/i>\n  \n  <div class=\"container\">\n\n    \n    \n    <div class=\"wp-block-cta__buttons\">\n      \n              <a\n        href=\"https:\/\/city.sk-ii.com\/\"\n        target=\"_blank\"\n        rel=\"noopener noreferrer\"        class=\"button wp-block-cta__cta\">\n          VISIT SK-II CITY        <\/a>\n      \n    <\/div>\n  <\/div>\n<\/article>","protected":false},"featured_media":2727,"template":"","class_list":["post-2614","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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