{"id":2236,"date":"2021-04-23T16:47:00","date_gmt":"2021-04-23T15:47:00","guid":{"rendered":"https:\/\/10.81.104.155\/int\/game-changing-stories-copy\/"},"modified":"2021-06-24T05:56:29","modified_gmt":"2021-06-24T04:56:29","slug":"social-retail","status":"publish","type":"article","link":"https:\/\/sponsorcontent.cnn.com\/int\/sk-ii\/social-retail\/","title":{"rendered":"Changing the Rules of Retail"},"content":{"rendered":"\n  <style>\n    @media (min-width: 980px) {\n      .wp-block-hero__heading { font-size: 82px !important}\n      .wp-block-hero__sub-heading { font-size: 28px !important}\n    }\n  <\/style>\n\n<article class=\"wp-block-hero break-out\">\n\n      <div class=\"wp-block-hero__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Hero_03.jpg\" alt=\"\" class=\"wp-block-hero__background__image wp-block-hero__background__image--desktop lazy\">\n              \n          <\/div>\n  \n  <i class=\"wp-block-hero__overlay\" aria-hidden=\"true\"><\/i>\n\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.3\"><\/i>\n  \n  \n  <div class=\"wp-block-hero__intro-wrap container\">\n    <h1 class=\"wp-block-hero__heading\">Changing the Rules of Retail<\/h1>\n  \n      <\/div>\n\n\n  \n    <div class=\"wp-block-hero__content-by wp-block-hero__content-by--wrap container\">      \n      <ul class=\"wp-block-hero__logos\">\n                  <li class=\"wp-block-hero__item\">\n\n                          <a href=\"https:\/\/city.sk-ii.com\/\" target=\"_blank\" rel=\"sponsored noopener\">\n            \n                          <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SKII_STUDIO_LOGO_White-300x39.png alt=\"\" class=\"wp-block-hero__icon lazy\">\n            \n                          <\/a>\n            \n          <\/li>\n              <\/ul>\n    <\/div>\n    \n  <\/article>\n\n\n\n<p class=\"has-large-font-size\">What can shoppers expect as they return to stores after a year of unprecedented disruption? Global skincare brand SK-II is blending latest technology and meaningful content to create safe and engaging retail experiences for today\u2019s tech-savvy shoppers.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Technology has put the world at our fingertips. Smartphones, tablets, and laptops have become integral to everyday life amid the pandemic. A year of living virtually has reshaped what people expect from the real world.<br><\/p>\n\n\n\n<p>While e-commerce has created new ways for brands and retailers to reach customers, it has also shifted consumers\u2019 mindsets. Online shoppers not only source products globally but can even try them on virtually. As the world reopens, retailers are exploring innovative ways to appeal to tech-savvy consumers.<\/p>\n\n\n\t<article class=\"wp-block-carousel wp-block-carousel--align-wide wp-block-carousel--orientation-landscape\">\n\t\t<div class=\"wp-block-carousel__slider\">\n\n\t\t\t<div class=\"wp-block-carousel__slider-buttons\" aria-hidden=\"true\">\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--prev prev-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go previous slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--next next-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go next slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-fullscreen fullscreen-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to open image fullscreen<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wp-block-carousel__container\" dir=\"ltr\">\n\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-100x67.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-260x173.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01.jpg 1920w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1920\"\n\t\t\t\t\t\t\t\theight=\"1280\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_02a-100x67.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_02a-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_02a-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_02a-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_02a-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_02a-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_02a-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_02a-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_02a-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_02a-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_02a-260x173.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_02a.jpg 1920w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1920\"\n\t\t\t\t\t\t\t\theight=\"1280\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-100x67.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-260x173.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03.jpg 1920w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1920\"\n\t\t\t\t\t\t\t\theight=\"1280\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-100x67.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-260x173.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04.jpg 1920w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1920\"\n\t\t\t\t\t\t\t\theight=\"1280\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"container wp-block-carousel__ticker-container\">\n\t\t\t<div class=\"wp-block-carousel__counter\">\n\n\t\t\t\t<div class=\"wp-block-carousel__numbers\">\n\t\t\t\t\t<span class=\"wp-block-carousel__current\">1<\/span>\n\t\t\t\t\t<span class=\"wp-block-carousel__label\">of<\/span>\n\t\t\t\t\t<span class=\"wp-block-carousel__total\">4<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wp-block-carousel__arrows\" dir=\"ltr\" aria-hidden=\"true\">\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--prev prev-btn\"\n\t\t\t\t\taria-label=\"Click to go previous slide\"><svg class=\"svg-icon svg-icon--icon-carousel-left\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-left\" xlink:href=\"#icon-carousel-left\"><\/use> <\/svg><\/button>\n\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--next next-btn\"\n\t\t\t\t\taria-label=\"Click to go next slide\"><svg class=\"svg-icon svg-icon--icon-carousel-right\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-right\" xlink:href=\"#icon-carousel-right\"><\/use> <\/svg><\/button>\n\t\t\t\t\t\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__fullscreen fullscreen-btn\"\n\t\t\t\t\taria-label=\"Click to open image fullscreen\"><svg class=\"svg-icon svg-icon--icon-fullscreen\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-fullscreen\" xlink:href=\"#icon-fullscreen\"><\/use> <\/svg><\/button>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<div class=\"wp-block-carousel__caption-slider\">\n\t\t\t<div class=\"wp-block-carousel__container\" dir=\"ltr\">\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tSK-II &#8216;Social Retail&#8217; Pop-up Store\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tSK-II &#8216;Social Retail&#8217; Pop-up Store\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tSK-II &#8216;Social Retail&#8217; Pop-up Store\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tSK-II &#8216;Social Retail&#8217; Pop-up Store\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"wp-block-carousel__modal\" aria-hidden=\"true\">\n\n\t\t\t<button type=\"button\" class=\"wp-block-carousel__close-overlay\">\n\t\t\t\t<span class=\"screen-reader-text\">click to close modal<\/span>\n\t\t\t<\/button>\n\n\t\t\t<div class=\"wp-block-carousel__modal-arrows\" dir=\"ltr\">\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--prev modal-prev-btn\"\n\t\t\t\taria-label=\"Click to go previous slide\"><svg class=\"svg-icon svg-icon--icon-carousel-left\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-left\" xlink:href=\"#icon-carousel-left\"><\/use> <\/svg><\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--next modal-next-btn\"\n\t\t\t\taria-label=\"Click to go next slide\"><svg class=\"svg-icon svg-icon--icon-carousel-right\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-right\" xlink:href=\"#icon-carousel-right\"><\/use> <\/svg><\/button>\n\t\t\t\t\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__fullscreen modal-fullscreen-btn\"\n\t\t\t\taria-label=\"Click to open image fullscreen\"><svg class=\"svg-icon svg-icon--icon-fullscreen-close\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-fullscreen-close\" xlink:href=\"#icon-fullscreen-close\"><\/use> <\/svg><\/button>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wp-block-carousel__modal-slider\">\n\t\t\t\t<div class=\"wp-block-carousel__modal-container\" dir=\"ltr\">\n\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-100x67.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_01-768x512.jpg 768w, 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50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-100x67.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03-260x173.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_03.jpg 1920w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1920\"\n\t\t\t\t\t\t\t\t\theight=\"1280\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-100x67.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04-260x173.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_popup_04.jpg 1920w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1920\"\n\t\t\t\t\t\t\t\t\theight=\"1280\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/article>\n\n\n\n\n<p><\/p>\n\n\n\n<p>With international outbound travel still on pause, leading global skincare brand SK-II debuted its first \u201csocial retail\u201d pop-up store on May 1, 2021 at the Haitang Bay Duty Free Shopping Center in Hainan, China. Inspired by the <a rel=\"sponsored\" href=\"https:\/\/sponsorcontent.cnn.com\/int\/sk-ii\/vs-series\/\">six-part animated anthology \u2018VS\u2019 Series<\/a> by SK-II STUDIO, this latest innovation is part of the SK-II\u2019s ongoing journey to transform and elevate human-centric retail experiences for consumers to interact with the brand and its products in safe, engaging, and meaningful ways.<br><br>Today, the modern shopping experience can begin and end without ever setting foot in a physical store.&nbsp;<a href=\"https:\/\/hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works\" target=\"_blank\" rel=\"sponsored\">Three-quarters of shoppers interact<\/a>&nbsp;with a brand or product in multiple ways before they even consider buying anything. From websites to apps and social media, smart retailers are embracing strategies that seamlessly blend online and offline shopping to keep consumers engaged, no matter where they are.<br><br>SK-II is leveraging digital technology to create engaging customer journeys offering immersive shopping experiences by combining retail innovations with compelling storytelling to inspire meaningful change in society.<br><br>Besides embracing technological advancements, SK-II is responding to changing shopping preferences. Consumers are increasingly choosing products and brands they relate to, and feel intimidated by in-store experiences that make them feel pressured to buy\u2013 and the brand is addressing that.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"color:#dc001f\" class=\"color\">We\u2019ve gone through an unprecedented year of change. There is so much more on consumers\u2019 minds than just skin and beauty. It is no longer about selling products, creating ads, and driving promotions, but about engagement and meaningful interactions with the brand.<\/span><\/p><cite><strong><span style=\"color:#3e3e3e\" class=\"has-inline-color\">Sandeep Seth, CEO, Global SK-II<\/span><\/strong><\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"contactless-social-retail\" class=\"wp-block-cnn-heading__heading\">Contactless Social Retail\u00a0<\/h2><div class=\"wp-block-cnn-heading__content\"><p><span style=\"color:#000000\" class=\"color\">SK-II\u2019s \u201csocial retail\u201d pop-up store combines augmented reality and gamified experiences with #CHANGEDESTINY, its stated brand purpose of creating positive change by inspiring women to overcome social pressures and take their destiny into their own hands.<\/span><\/p><\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_AR-Experience-100x67.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_AR-Experience.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_AR-Experience-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_AR-Experience-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_AR-Experience-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_AR-Experience-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_AR-Experience-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_AR-Experience-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_AR-Experience-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_AR-Experience-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_AR-Experience-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_AR-Experience-260x173.jpg 260w\" width=\"1920\" height=\"1280\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">The &#8216;VS&#8217; AR Experience on mobile<\/figcaption><\/figure>\n\n\n<p>Visitors can interact with the pop-up store using a WeChat mini program on their mobile phones and immerse in the cinematic universe of SK-II STUDIO\u2019s \u2018VS\u2019 Series while waiting in line to pay. Aside from watching the films, they can also engage with Augmented Reality (AR) enhanced animations of swimmer Liu Xiang, and join her in defeating her inner demon, or \u201ckaiju\u201d in Japanese.<br><br>Inside the pop-up store, visitors can access personalized contactless skincare analysis and product recommendations using the Mini Magic Scan, SK-II\u2019s AI-enabled skin analysis tool in a mere three minutes.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Mini_Magin_Scan-100x67.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Mini_Magin_Scan.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Mini_Magin_Scan-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Mini_Magin_Scan-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Mini_Magin_Scan-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Mini_Magin_Scan-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Mini_Magin_Scan-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Mini_Magin_Scan-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Mini_Magin_Scan-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Mini_Magin_Scan-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Mini_Magin_Scan-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Mini_Magin_Scan-260x173.jpg 260w\" width=\"1920\" height=\"1280\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">SK-II Mini Magic Scan<\/figcaption><\/figure>\n\n\n<p><span style=\"color:#000000\" class=\"color\">SK-II says such innovative \u201cphygital\u201d experiences give offline retail consumers options to browse, shop, and learn about their skin at their own pace and in a safe and engaging way that is also meaningful for them.<\/span><br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"color:#d72f34\" class=\"color\">Ultimately, it is not tech, innovation or consultation for the sake of it, but to help us build the ultimate consumer experience and two-way communication with our consumers on the platforms they are on with the new content and retail experience formats that they consume and enjoy in these times.<\/span><\/p><cite><strong><span style=\"color:#3e3e3e\" class=\"has-inline-color\">Sandeep Seth, CEO, Global SK-II<\/span><\/strong><\/cite><\/blockquote>\n\n\n\n<p>For consumers outside of China, SK-II has also unveiled its first-ever virtual city \u2013 <a href=\"https:\/\/city.sk-ii.com\/\" target=\"_blank\" rel=\"sponsored\">SK-II CITY<\/a> \u2013 to bring Tokyo and the <a rel=\"sponsored\" href=\"https:\/\/sponsorcontent.cnn.com\/int\/sk-ii\/vs-series\/\">\u2018VS\u2019 Series<\/a> to the world.<\/p>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"creating-phygital-experiences\" class=\"wp-block-cnn-heading__heading\">Creating Phygital Experiences\u00a0<\/h2><div class=\"wp-block-cnn-heading__content\"><p>SK-II has been digitally transforming beauty retail experiences since 2018 with the launch of its <a href=\"https:\/\/www.prnewswire.com\/news-releases\/sk-ii-debuts-on-global-stage-of-innovation-at-ces-2019-with-the-future-x-smart-store-300774889.html\" target=\"_blank\" rel=\"sponsored\">Future X Smart Store<\/a> in Tokyo, followed by Shanghai and Singapore. The next year, <a href=\"https:\/\/www.soulmachines.com\/2019\/06\/sk-ii-soul-machines-announce-yumi-the-worlds-first-autonomously-animated-digital-influencer\/\" target=\"_blank\" rel=\"sponsored\">SK-II unveiled YUMI<\/a>, an AI-powered digital brand ambassador that interacts just as a human would, offering beauty advice and helping consumers understand their skin better.<\/p><\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_Yumi-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_Yumi.jpg 1280w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_Yumi-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_Yumi-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_Yumi-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_Yumi-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_Yumi-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_Yumi-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_Yumi-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_Yumi-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_VS_Yumi-260x146.jpg 260w\" width=\"1280\" height=\"720\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">SK-II&#8217;s first animated digital influencer, YUMI<\/figcaption><\/figure>\n\n\n<p>In May 2020, as part of efforts to revive travel retail, SK-II partnered with China Duty-Free Group to create an ultimate contactless yet interactive shopping experience with the <a href=\"https:\/\/www.moodiedavittreport.com\/react-respond-and-re-emerge-sk-ii-wows-with-skin-training-camp-animation-in-hainan\/\" target=\"_blank\" rel=\"sponsored\">SK-II Skincare Training Camp<\/a>.&nbsp;<br><br>By combining state-of-the-art facial recognition and AI-augmented skin diagnostics, SK-II\u2019s retail innovations create a \u201cphygital\u201d environment for visitors to seamlessly explore immersive and personalized mixed-media physical experiences. With the latest SK-II \u201csocial retail\u201d pop-up store, the skincare brand is pushing the envelope even further with AR and gamification to bring contactless \u201cphygital\u201d experiences to the next level.<br><br>The SK-II \u201csocial retail\u201d pop-up store and virtual SK-II CITY mark a new milestone in the brand\u2019s ongoing foray in transforming beauty and skincare retail experiences.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"color:#dc001f\" class=\"color\">Engagement in the beauty and skincare category has generally been tactile in nature \u2013 what you can see, touch, feel. In these times of the pandemic, we want to provide our consumers contactless, gamified experiences where they can gain inspiration and learn about their skin in a safe yet engaging way.<\/span><\/p><cite><strong><span style=\"color:#3e3e3e\" class=\"has-inline-color\">Sandeep Seth, CEO, Global SK-II<\/span><\/strong><\/cite><\/blockquote>\n\n\n\n<p>The SK-II \u201csocial retail\u201d pop-up store will be open to visitors in Hainan through the month of May. To learn more about SK-II and immerse in the cinematic universe of the latest&nbsp;\u2018VS\u2019&nbsp;Series by SK-II STUDIO, visit the virtual SK-II CITY <a href=\"https:\/\/city.sk-ii.com\/\" target=\"_blank\" rel=\"sponsored\">here<\/a>.<\/p>\n\n\n\n<p style=\"font-size:12px\"><br><br>Photo credits of the SK-II \u201csocial retail\u201d pop-up store to AX Studio.<\/p>\n\n\n\n<article class=\"wp-block-related-content break-out\">\n  <div class=\"container\">\n\n          <h2 class=\"wp-block-related-content__heading\">Read more<\/h2>\n    \n          <div class=\"wp-block-related-content__grid wp-block-related-content__grid--large\">\n\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/sk-ii\/vs-series\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/sk-II_hero-1024x577.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">A Look Into the &#8216;VS&#8217; Series by SK-II STUDIO\u2122<\/h3>\n              \n            <\/a>\n          <\/article>\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/sk-ii\/beyond-the-stadium\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_hero_beyondstadium-1024x576.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">Beyond the Stadium by SK-II STUDIO\u2122<\/h3>\n              \n            <\/a>\n          <\/article>\n        \n      <\/div>\n    \n  <\/div>\n<\/article>\n\n\n<article class=\"wp-block-cta break-out\">\n\n\n      <div class=\"wp-block-cta__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_CTA_02.jpg\" alt=\"\" class=\"wp-block-cta__background__image wp-block-cta__background__image--desktop lazy\">\n                        <\/div>\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-cta__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.2\"><\/i>\n  \n  <div class=\"container\">\n\n    \n    \n    <div class=\"wp-block-cta__buttons\">\n      \n              <a\n        href=\"https:\/\/www.sk-ii.com\/sk-ii-studio\/change-destiny\"\n        target=\"_blank\"\n        rel=\"noopener noreferrer\"        class=\"button wp-block-cta__cta\">\n          VISIT SK-II CITY        <\/a>\n      \n    <\/div>\n  <\/div>\n<\/article>","protected":false},"featured_media":2481,"template":"","class_list":["post-2236","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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