{"id":2129,"date":"2021-04-23T05:36:00","date_gmt":"2021-04-23T04:36:00","guid":{"rendered":"https:\/\/10.81.104.155\/int\/?post_type=article&#038;p=2129"},"modified":"2021-06-24T06:15:54","modified_gmt":"2021-06-24T05:15:54","slug":"vs-series","status":"publish","type":"article","link":"https:\/\/sponsorcontent.cnn.com\/int\/sk-ii\/vs-series\/","title":{"rendered":"A Look Into the \u2018VS\u2019 Series"},"content":{"rendered":"\n  <style>\n    @media (min-width: 980px) {\n      .wp-block-hero__heading { font-size: 62px !important}\n      .wp-block-hero__sub-heading { font-size: 32px !important}\n    }\n  <\/style>\n\n<article class=\"wp-block-hero break-out\">\n\n      <div class=\"wp-block-hero__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/sk-II_hero-2200x1239.jpg\" alt=\"\" class=\"wp-block-hero__background__image wp-block-hero__background__image--desktop lazy\">\n              \n          <\/div>\n  \n  <i class=\"wp-block-hero__overlay\" aria-hidden=\"true\"><\/i>\n\n      <div\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__video\"\n    data-vimeo-url=\"https:\/\/vimeo.com\/540005483\/566aef9c03\"\n    id=\"block_6062f3833b933_video\"><\/div>\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.14\"><\/i>\n  \n  \n  <div class=\"wp-block-hero__intro-wrap container\">\n    <h1 class=\"wp-block-hero__heading\">\u2018VS\u2019 Series sheds light <\/br> on society\u2019s pressures towards women<\/h1>\n  \n      <\/div>\n\n\n  \n    <div class=\"wp-block-hero__content-by wp-block-hero__content-by--wrap container\">      \n      <ul class=\"wp-block-hero__logos\">\n                  <li class=\"wp-block-hero__item\">\n\n                          <a href=\"https:\/\/city.sk-ii.com\/\" target=\"_blank\" rel=\"sponsored noopener\">\n            \n                          <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SKII_STUDIO_LOGO_White-300x39.png alt=\"\" class=\"wp-block-hero__icon lazy\">\n            \n                          <\/a>\n            \n          <\/li>\n              <\/ul>\n    <\/div>\n    \n  <\/article>\n\n\n\n<p class=\"has-black-color has-text-color has-large-font-size\">The new films by SK-II STUDIO bring together top athletes &amp; world-renowned directors, animators, and singer-songwriters to inspire women that they have the power to change their destiny.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>The pressure to fit in. Beauty stereotypes. The need to meet external expectations.<br><br>No matter how far societies progress, standards on how women should look, act, and feel still persist or have been intensified by our hyper-connected, social media-obsessed era.<br><br>Today, global prestige skincare brand SK-II hopes to change the narrative with the launch of its new &#8216;VS&#8217; Series by SK-II STUDIO, a groundbreaking animated anthology series where top athletes battle societal pressures in the form of personal kaijus (mythical Japanese beasts) in order to change their destiny.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Intro_simone_01-100x48.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Intro_simone_01.jpg 1660w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Intro_simone_01-300x145.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Intro_simone_01-1024x493.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Intro_simone_01-768x370.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Intro_simone_01-1536x740.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Intro_simone_01-1247x601.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Intro_simone_01-826x398.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Intro_simone_01-600x289.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Intro_simone_01-100x48.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Intro_simone_01-520x251.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Intro_simone_01-260x125.jpg 260w\" width=\"1660\" height=\"800\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">In the \u2018VS\u2019 series, Simone Biles\u2019&nbsp;<em>kaiju&nbsp;<\/em>manifest the online trolls she faces regularly.<\/figcaption><\/figure>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"color:#d72f34\" class=\"color\">We know that there are bigger issues our consumers, young working women, are struggling with beyond skin and beauty&nbsp;\u2013 societal expectations and the pressures to be deemed \u201cperfect\u201d. These are even more pronounced in the unprecedented times<\/span> <span style=\"color:#d72f34\" class=\"color\">we live in.<\/span><\/p><cite><strong><span style=\"color:#3e3e3e\" class=\"has-inline-color\"><span style=\"color:#3e3e3e\" class=\"color\">Sandeep Seth, CEO, Global SK-II<\/span><\/span><\/strong><\/cite><\/blockquote>\n\n\n\t<article class=\"wp-block-carousel wp-block-carousel--align-wide wp-block-carousel--orientation-landscape\">\n\t\t<div class=\"wp-block-carousel__slider\">\n\n\t\t\t<div class=\"wp-block-carousel__slider-buttons\" aria-hidden=\"true\">\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--prev prev-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go previous slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--next next-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go next slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-fullscreen fullscreen-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to open image fullscreen<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wp-block-carousel__container\" dir=\"ltr\">\n\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_01_Simone-100x56.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_01_Simone-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_01_Simone-300x169.jpg 300w, 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aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tGymnast Simone Biles stars in the \u2018VS\u2019 series alongside other female athletes\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tBadminton duo Ayaka Takahashi and Misaki Matsutomo\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tSurfer Mahina Maeda\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tIshikawa Kasumi, table tennis player \t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div 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class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_06_Liu_Xiang_v2-100x56.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_06_Liu_Xiang_v2-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_06_Liu_Xiang_v2-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_06_Liu_Xiang_v2-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_06_Liu_Xiang_v2-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_06_Liu_Xiang_v2-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_06_Liu_Xiang_v2-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_06_Liu_Xiang_v2-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_06_Liu_Xiang_v2-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_06_Liu_Xiang_v2-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_06_Liu_Xiang_v2-260x146.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Episode_06_Liu_Xiang_v2.jpg 1920w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1920\"\n\t\t\t\t\t\t\t\t\theight=\"1080\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/article>\n\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"the-arena\" class=\"wp-block-cnn-heading__heading\">The Arena\u00a0<\/h2><div class=\"wp-block-cnn-heading__content\"><p>Merging live-action and animation, the &#8216;VS&#8217; showdowns take place throughout six films. The series features the work of award-winning animation studios and original music by singer-songwriters John Legend and Lexie Liu. At the helm of this production is SK-II STUDIO, SK-II\u2019s first film studio division and content hub dedicated to tackling social pressures impacting women today through film and storytelling.<\/p><\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_Arena_01-100x48.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_Arena_01.jpg 1660w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_Arena_01-300x145.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_Arena_01-1024x493.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_Arena_01-768x370.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_Arena_01-1536x740.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_Arena_01-1247x601.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_Arena_01-826x398.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_Arena_01-600x289.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_Arena_01-100x48.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_Arena_01-520x251.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_Arena_01-260x125.jpg 260w\" width=\"1660\" height=\"800\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Through its studio, SK-II is committed to use its voice as a force for good and growth.<\/figcaption><\/figure>\n\n\n<p>\u201cWe\u2019ve gone through an unprecedented year of change. Our consumers are expecting so much more from brands and businesses. They have a heightened social consciousness and believe in brands that have a voice and take a stand on issues that matter to them,\u201d says Seth. <br><\/p>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"choose-your-fighter\" class=\"wp-block-cnn-heading__heading\">Choose Your Fighter\u00a0<\/h2><div class=\"wp-block-cnn-heading__content\"><p><span style=\"color:#000000\" class=\"color\">In this debut series, SK-II partnered with six female athletes \u2013 Simone Biles, the world\u2019s most decorated gymnast, Liu Xiang, world-record swimmer, Ishikawa Kasumi, table tennis player, Ayaka Takahashi and Misaki Matsutomo, badminton duo, Mahina Maeda, surfer, and Hinotori Nippon, the Japan volleyball team \u2013 to be protagonists and inspire audiences through their personal stories.<\/span><\/p><\/div><\/div>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/4-d9AgXyZ64\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p><span style=\"color:#000000\" class=\"color\">\u201cEach of these athletes share SK-II\u2019s core value of authenticity, and they each have undergone a personal journey in changing their destiny, often while under intense scrutiny, pressure, and judgment,\u201d says Seth.<\/span><br><\/p>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"the-battle\" class=\"wp-block-cnn-heading__heading\">The Battle\u00a0<\/h2><div class=\"wp-block-cnn-heading__content\"><p><span style=\"color:#000000\" class=\"color\">Each episode explores different pressures in the form of kaijus: Trolls. Image Obsession. Rules. Limitations. Pressure. Machine-like mindsets.<\/span><br><br><span style=\"color:#000000\" class=\"color\">Gymnast Simone Biles shares, \u201cInternet trolls have commented on everything from my hair to the size of my arms, legs or how I look in a dress.&nbsp;&nbsp;Growing up in Texas, I tried out for the cheerleading team and didn\u2019t make the team because they said I was too muscular.&nbsp;&nbsp;I\u2019m honestly not sure why people have a certain idea of what women should or shouldn\u2019t look like. I think in society, there can be unrealistic pressures to look or act a specific way and it\u2019s not healthy.\u201d<\/span><\/p><\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/scrutiny-100x48.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/scrutiny.jpg 1660w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/scrutiny-300x145.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/scrutiny-1024x493.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/scrutiny-768x370.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/scrutiny-1536x740.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/scrutiny-1247x601.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/scrutiny-826x398.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/scrutiny-600x289.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/scrutiny-100x48.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/scrutiny-520x251.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/scrutiny-260x125.jpg 260w\" width=\"1660\" height=\"800\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">The online trolls come alive in Biles\u2019 world \u2013 can she defeat them?<\/figcaption><\/figure>\n\n\n<p>At the start of her episode, Simone is a radiant and confident young woman until social media trolls attempt to make her feel unworthy.&nbsp;<br><br>The episode\u2019s Disneyesque vibe is intentional. Director Jon Saunder shares, \u201cWe did this to illustrate the beauty norms and expectations that are put on Simone and other women today. Although these characters were created nearly a century ago, the narrow standards of femininity they represent still largely persist today.\u201d<br><br>When Biles\u2019 animated counterpart conquers the kaiju with the same agile grace she displays in gymnastic routines, it feels like a triumph for women everywhere. How does she keep trolls from affecting her performance in real life? \u201cI try not to listen to negative comments, and when I am performing, I block everything out,\u201d reveals Biles.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Simone_Biles-2-Gymnastics-100x48.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Simone_Biles-2-Gymnastics.jpg 1660w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Simone_Biles-2-Gymnastics-300x145.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Simone_Biles-2-Gymnastics-1024x493.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Simone_Biles-2-Gymnastics-768x370.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Simone_Biles-2-Gymnastics-1536x740.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Simone_Biles-2-Gymnastics-1247x601.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Simone_Biles-2-Gymnastics-826x398.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Simone_Biles-2-Gymnastics-600x289.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Simone_Biles-2-Gymnastics-100x48.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Simone_Biles-2-Gymnastics-520x251.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Simone_Biles-2-Gymnastics-260x125.jpg 260w\" width=\"1660\" height=\"800\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Through grit, determination, and with inner strength, Biles\u2019 avatar defeats her kaiju.&nbsp;<\/figcaption><\/figure>\n\n\n<p>Further episodes explore surfer Mahina Maeda swimming against the tide of traditional rules, table tennis player Ishikawa Kasumi\u2019s paralyzing self-doubt, badminton duo Misaki Matsutomo and Ayaka Takahashi\u2019s constant seeking of perfection, Hinotori Nippon\u2019s rise against perceived limitations, and swimmer Liu Xiang taking back her personal narrative and definition of self-worth.&nbsp;<br><br>And while the experiences may be personal to the athletes, the issues and feelings conveyed are completely universal.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Challenge-Accepted-100x48.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Challenge-Accepted-2200x1060.jpg 2200w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Challenge-Accepted-300x145.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Challenge-Accepted-1024x493.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Challenge-Accepted-768x370.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Challenge-Accepted-1536x740.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Challenge-Accepted-2048x987.jpg 2048w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Challenge-Accepted-1247x601.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Challenge-Accepted-826x398.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Challenge-Accepted-600x289.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Challenge-Accepted-100x48.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Challenge-Accepted-520x251.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Challenge-Accepted-260x125.jpg 260w\" width=\"2490\" height=\"1200\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">In surfer Mahina Maeda\u2019s episode, she is constantly told to \u201cfollow the rules, and you will be beautiful too.\u201d She counters \u201cShould others make the rules of beauty? Or should we make our own?\u201d<\/figcaption><\/figure>\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"from-inspiration-to-action\" class=\"wp-block-cnn-heading__heading\">From Inspiration to Action\u00a0<\/h2><div class=\"wp-block-cnn-heading__content\"><p><span style=\"color:#000000\" class=\"color\">In their continued mission to support women to overcome pressures, SK-II has set up a #CHANGEDESTINY fund.&nbsp;<br><br>\u201cSK-II has always celebrated stories of women overcoming limitations to take destiny into their own hands. We will be going one step further with SK-II STUDIO by converting this inspiration into action and create positive change.<br><br>With the Change Destiny Fund, for every view garnered on each SK-II STUDIO film, we will contribute USD 1 in support of women pursuing their destiny,\u201d reveals Global SK-II CEO Sandeep Seth. Contributions will be capped at USD 500,000 and more details on the beneficiaries will be revealed by the brand in June 2021.&nbsp;<\/span><\/p><\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Inspiration_simone_01-100x48.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Inspiration_simone_01.jpg 1660w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Inspiration_simone_01-300x145.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Inspiration_simone_01-1024x493.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Inspiration_simone_01-768x370.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Inspiration_simone_01-1536x740.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Inspiration_simone_01-1247x601.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Inspiration_simone_01-826x398.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Inspiration_simone_01-600x289.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Inspiration_simone_01-100x48.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Inspiration_simone_01-520x251.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/Inspiration_simone_01-260x125.jpg 260w\" width=\"1660\" height=\"800\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">The stories in the \u2018VS\u2019 series aim to encourage women that they hold the power to pursue their destiny.<\/figcaption><\/figure>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>I think it\u2019s important to embrace who you are and not try to live up to what others expect you to be like, act like, or look like. Just keep going, right and follow your own path. The SK-II #CHANGEDESTINY campaign is all about this idea that destiny isn\u2019t a matter of chance, it\u2019s a matter of choice, and I would just encourage women to keep pursuing their own destiny.<\/p><cite><span style=\"color:#707070\" class=\"color\"><strong><span style=\"color:#3e3e3e\" class=\"has-inline-color\">Simone Biles, Gymnast<\/span><\/strong><\/span><\/cite><\/blockquote>\n\n\n\n<p>The &#8216;VS&#8217; Series launched on May 1, 2021, with a global premiere in Hainan, China, and an immersive <a rel=\"sponsored\" href=\"https:\/\/sponsorcontent.cnn.com\/int\/sk-ii\/social-retail\/\">social retail<\/a> pop-up store in Sanya\u2019s Haitang Bay Duty-Free Shopping Center.<\/p>\n\n\n\n<p>Watch the \u2018VS\u2019 films and find more about SK-II STUDIO and the behind-the-scenes process of creating the films at the virtual SK-II City. More information can be found&nbsp;<a href=\"https:\/\/city.sk-ii.com\/\" target=\"_blank\" rel=\"sponsored\">here<\/a>.<\/p>\n\n\n\n<article class=\"wp-block-related-content break-out\">\n  <div class=\"container\">\n\n          <h2 class=\"wp-block-related-content__heading\">Read more<\/h2>\n    \n          <div class=\"wp-block-related-content__grid wp-block-related-content__grid--large\">\n\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/sk-ii\/social-retail\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF2_Hero_03-1024x683.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">SK-II Changing the Rules of Retail<\/h3>\n              \n            <\/a>\n          <\/article>\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/sk-ii\/beyond-the-stadium\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_self\"\n                        >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/06\/AF3_hero_beyondstadium-1024x576.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">Beyond the Stadium by SK-II STUDIO\u2122<\/h3>\n              \n            <\/a>\n          <\/article>\n        \n      <\/div>\n    \n  <\/div>\n<\/article>\n\n\n<article class=\"wp-block-cta break-out\">\n\n\n      <div class=\"wp-block-cta__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/04\/SK_II_AF1_CTA_02.jpg\" alt=\"\" class=\"wp-block-cta__background__image wp-block-cta__background__image--desktop lazy\">\n                        <\/div>\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-cta__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.2\"><\/i>\n  \n  <div class=\"container\">\n\n    \n    \n    <div class=\"wp-block-cta__buttons\">\n      \n              <a\n        href=\"https:\/\/city.sk-ii.com\/\"\n        target=\"_blank\"\n        rel=\"noopener noreferrer\"        class=\"button wp-block-cta__cta\">\n          VISIT SK-II CITY        <\/a>\n      \n    <\/div>\n  <\/div>\n<\/article>","protected":false},"featured_media":2193,"template":"","class_list":["post-2129","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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