{"id":16673,"date":"2024-02-01T07:22:10","date_gmt":"2024-02-01T07:22:10","guid":{"rendered":"https:\/\/10.81.104.155\/int\/supercharged-greener-future-copy\/"},"modified":"2024-03-04T08:37:15","modified_gmt":"2024-03-04T08:37:15","slug":"sound-of-success","status":"publish","type":"article","link":"https:\/\/sponsorcontent.cnn.com\/int\/tdk\/sound-of-success\/","title":{"rendered":"Sound of Success: How One Company Transformed the Cassette Tape and Music Industry\u00a0"},"content":{"rendered":"\n  <style>\n    @media (min-width: 980px) {\n      .wp-block-hero__heading { font-size: 66px !important}\n      .wp-block-hero__sub-heading { font-size: 28px !important}\n    }\n  <\/style>\n\n<article class=\"wp-block-hero break-out\">\n\n      <div class=\"wp-block-hero__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-hero-video-still.jpg\" alt=\"\" class=\"wp-block-hero__background__image wp-block-hero__background__image--desktop lazy\">\n              \n          <\/div>\n  \n  <i class=\"wp-block-hero__overlay\" aria-hidden=\"true\"><\/i>\n\n      <div\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__video\"\n    data-vimeo-url=\"https:\/\/vimeo.com\/910338122\"\n    id=\"block_5496da7f4f023a5c1e20de64188ecf02_video\"><\/div>\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.2\"><\/i>\n  \n  \n  <div class=\"wp-block-hero__intro-wrap container\">\n    <h1 class=\"wp-block-hero__heading\"><sup><span> Sound of Success:<\/span><\/sup><br> How One Company Transformed the Cassette Tape and Music Industry <\/h1>\n  \n      <\/div>\n\n\n  \n    <div class=\"wp-block-hero__content-by wp-block-hero__content-by--wrap container\">      \n      <ul class=\"wp-block-hero__logos\">\n                  <li class=\"wp-block-hero__item\">\n\n                          <a href=\"https:\/\/www.tdk.com\/en\/index.html\" target=\"_blank\" rel=\"sponsored noopener\">\n            \n                          <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/TDK-logo-negblue-300x92.jpg alt=\"\" class=\"wp-block-hero__icon lazy\">\n            \n                          <\/a>\n            \n          <\/li>\n              <\/ul>\n    <\/div>\n    \n  <\/article>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color has-large-font-size wp-elements-60b5d8203dad19b0627025a9019d07e9\" style=\"color:#0046ad\">TDK&#8217;s innovations in cassette tapes revolutionized the music industry, leaving a lasting impact on our daily soundtrack.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"has-drop-cap\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0046ad\" class=\"has-inline-color\">I<\/mark>n the 1960s, the creation of cassette tapes produced specifically for music recording\u00a0revolutionized the way we listen to the world around us. TDK, established in 1935 by Kenzo Saito in Japan and formerly known as Tokyo Denki Kagaku Kogyo, significantly advanced this technology. The company\u2019s initial focus was on the commercial production of ferrite, a magnetic material that could be used in a wide range of applications.\u00a0 <br><br>One of TDK\u2019s business arms was involved in the production of magnetic tapes, which were primarily used to record speech for radio broadcasters. Given the niche nature of the market and the limited demand, this sector ultimately proved unprofitable for TDK. The team\u2019s general manager at the time, Yutaka Otoshi, was pressured to either improve performance or shutter the tapes business. Unwilling to give up on the product\u2019s potential, Otoshi instead came up with an idea\u2014to develop a cassette that could be used to record music.\u00a0<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default is-style-default\"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-014-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-014.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-014-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-014-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-014-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-014-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-014-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-014-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-014-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-014-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-014-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-014-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">TDK&#8217;s Tamagawa Factory, established in 1958, produced open reel tapes for radio broadcasters.<\/figcaption><\/figure>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cnn-heading\"><h2 class=\"wp-block-cnn-heading__heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0046ad\" class=\"has-inline-color\"><strong>A Symphony of Innovation<\/strong><\/mark><\/h2><div class=\"wp-block-cnn-heading__content\"><p>To turn this vision into a reality,&nbsp;Otoshi\u2019s team set themselves a goal: to accurately record Felix Mendelssohn\u2019s Violin Concerto in E Minor Op. 64 on tape. Featuring a wide range of tones, the team believed that a high-quality recording of this concerto would signify their successful reinvention of the cassette tape for the home consumer market.&nbsp;&nbsp;<br><br>There was, however, a challenge ahead; measuring just 3.81mm, the standard magnetic tape was not wide enough to capture the full range of high to low pitches in Mendelssohn\u2019s concerto. After researching different methods to overcome this obstacle, the team concluded that they could arrange fine magnetic material on the tape to increase its retention capabilities, thereby enabling the recording of a wide sound&nbsp;range.&nbsp;<br><br>Guided by a fierce will to create what they believed would be a world-changing product, Otoshi and his team reached out to another Japanese company that had the technological capability to produce fine particles of high purity. The joint innovation between the companies led to the development of a fine needle-shaped magnetic material that, when arranged on cassette tape, could capture the full grandeur of Mendelssohn\u2019s Violin Concerto.&nbsp;<\/p><\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--default is-style-default\"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-013-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-013.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-013-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-013-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-013-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-013-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-013-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-013-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-013-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-013-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-013-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-013-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">The innovative fine magnetic material enabled cassette tapes to record and capture the full range of Mendelssohn\u2019s Violin Concerto. &nbsp;<\/figcaption><\/figure>\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background has-link-color wp-elements-6f6924ff6fc61e8aca76e825c2c103a5 is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#0046ad\">\n<div class=\"wp-block-cnn-heading\"><h2 class=\"wp-block-cnn-heading__heading\"><strong>An Astronomical Leap<\/strong>&nbsp;<\/h2><div class=\"wp-block-cnn-heading__content\"><p>Using the fine magnetic material, TDK launched their debut cassette tape for music recording, the first Japanese-manufactured music cassette tape.&nbsp;Looking to grow and cement its reputation overseas, the company made the bold move to debut this product in the United States, a highly discerning market with a rich musical history.&nbsp;<br><br>Before the widespread use of cassette tapes, music recording predominantly relied on phonograph records and open-reel tapes, which required bulky and costly equipment. Now, with the ability to record on compact and easily portable cassette tapes, the music industry experienced a paradigm shift.&nbsp;&nbsp;<\/p><\/div><\/div>\n\n\n\t<article class=\"wp-block-carousel wp-block-carousel--align-wide wp-block-carousel--orientation-landscape\">\n\t\t<div class=\"wp-block-carousel__slider\">\n\n\t\t\t<div class=\"wp-block-carousel__slider-buttons\" aria-hidden=\"true\">\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--prev prev-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go previous slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--next next-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go next slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-fullscreen fullscreen-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to open image fullscreen<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wp-block-carousel__container\" dir=\"ltr\">\n\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-011-100x56.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-011-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-011-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-011-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-011-826x464.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-011-600x337.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-011-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-011-520x292.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-011-260x146.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-011.jpg 1245w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1245\"\n\t\t\t\t\t\t\t\theight=\"700\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-100x56.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-826x464.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-600x337.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-520x292.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-260x146.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010.jpg 1245w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1245\"\n\t\t\t\t\t\t\t\theight=\"700\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-100x56.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-826x464.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-600x337.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-520x292.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-260x146.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2.jpg 1245w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1245\"\n\t\t\t\t\t\t\t\theight=\"700\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"container wp-block-carousel__ticker-container\">\n\t\t\t<div class=\"wp-block-carousel__counter\">\n\n\t\t\t\t<div class=\"wp-block-carousel__numbers\">\n\t\t\t\t\t<span class=\"wp-block-carousel__current\">1<\/span>\n\t\t\t\t\t<span class=\"wp-block-carousel__label\">of<\/span>\n\t\t\t\t\t<span class=\"wp-block-carousel__total\">3<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wp-block-carousel__arrows\" dir=\"ltr\" aria-hidden=\"true\">\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--prev prev-btn\"\n\t\t\t\t\taria-label=\"Click to go previous slide\"><svg class=\"svg-icon svg-icon--icon-carousel-left\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-left\" xlink:href=\"#icon-carousel-left\"><\/use> <\/svg><\/button>\n\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--next next-btn\"\n\t\t\t\t\taria-label=\"Click to go next slide\"><svg class=\"svg-icon svg-icon--icon-carousel-right\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-right\" xlink:href=\"#icon-carousel-right\"><\/use> <\/svg><\/button>\n\t\t\t\t\t\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__fullscreen fullscreen-btn\"\n\t\t\t\t\taria-label=\"Click to open image fullscreen\"><svg class=\"svg-icon svg-icon--icon-fullscreen\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-fullscreen\" xlink:href=\"#icon-fullscreen\"><\/use> <\/svg><\/button>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<div class=\"wp-block-carousel__caption-slider\">\n\t\t\t<div class=\"wp-block-carousel__container\" dir=\"ltr\">\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tTDK&#8217;s cassette tapes brought global recognition to the Japanese electronics brand.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tTaking advantage of this new technology, the music industry underwent a paradigm shift.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\tThe convenience and affordability of cassette tapes changed the way that audiences consumed music.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"wp-block-carousel__modal\" aria-hidden=\"true\">\n\n\t\t\t<button type=\"button\" class=\"wp-block-carousel__close-overlay\">\n\t\t\t\t<span class=\"screen-reader-text\">click to close modal<\/span>\n\t\t\t<\/button>\n\n\t\t\t<div class=\"wp-block-carousel__modal-arrows\" dir=\"ltr\">\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--prev modal-prev-btn\"\n\t\t\t\taria-label=\"Click to go previous slide\"><svg class=\"svg-icon svg-icon--icon-carousel-left\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-left\" xlink:href=\"#icon-carousel-left\"><\/use> <\/svg><\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--next modal-next-btn\"\n\t\t\t\taria-label=\"Click to go next slide\"><svg class=\"svg-icon svg-icon--icon-carousel-right\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-right\" xlink:href=\"#icon-carousel-right\"><\/use> <\/svg><\/button>\n\t\t\t\t\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__fullscreen modal-fullscreen-btn\"\n\t\t\t\taria-label=\"Click to open image fullscreen\"><svg class=\"svg-icon svg-icon--icon-fullscreen-close\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-fullscreen-close\" xlink:href=\"#icon-fullscreen-close\"><\/use> <\/svg><\/button>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wp-block-carousel__modal-slider\">\n\t\t\t\t<div class=\"wp-block-carousel__modal-container\" dir=\"ltr\">\n\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div 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https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-011-520x292.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-011-260x146.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-011.jpg 1245w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1245\"\n\t\t\t\t\t\t\t\t\theight=\"700\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-100x56.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-826x464.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-600x337.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-520x292.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010-260x146.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-010.jpg 1245w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1245\"\n\t\t\t\t\t\t\t\t\theight=\"700\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-100x56.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-826x464.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-600x337.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-520x292.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2-260x146.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-Af1-014-2.jpg 1245w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1245\"\n\t\t\t\t\t\t\t\t\theight=\"700\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/article>\n\n\n\n\n<p>The cassette tapes became an instant hit with the music industry. With the explosive popularity of this medium, major consumer electronic makers started developing equipment compatible with the emerging cassette format, including TDK&#8217;s cassettes. In 1968, following a successful product showcase at the Consumer Electronics Show in New York City, TDK received a request from NASA to use its tapes on board Apollo 11. This mission brought the company to a new frontier, one that took it all the way to the moon.&nbsp;<br><br>Back on Earth, TDK advanced the industry further with the invention of Super Avilyn, a high-quality magnetic material that improved the audio quality of music recordings. To meet the growing global demand, TDK set up the world\u2019s first integrated tape-production plant. The company leveraged state-of-the-art robotic technology to create its Ideal Production System\u2014a streamlined manufacturing line that could assemble a cassette tape in just half a second. With this highly optimized production system, TDK was able to bring its cassette tapes to audiences around the world, making it possible for music fans to listen to their favorite tracks anytime, anywhere.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 class=\"wp-block-cnn-heading__heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0046ad\" class=\"has-inline-color\"><strong>Creating Value for the World<\/strong>\u00a0<\/mark><\/h2><div class=\"wp-block-cnn-heading__content\"><p>TDK\u2019s innovative efforts marked a watershed moment for music both as an art form and as an industry. Once available to only the most dedicated and passionate music fans, grand symphonies such as Mendelssohn\u2019s Violin Concerto became accessible to all with the advent of TDK\u2019s cassette tapes.&nbsp;<br><br>The company\u2019s journey to becoming a household name known for its cassettes reflects its unwavering venture spirit. The innovations in cassette tapes for music recording showcased not only the company\u2019s creativity and expertise but also its openness to engage and innovate with industry partners, helping them produce a boundary-breaking product.&nbsp;<\/p><\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--default is-style-default\"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-009-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-009.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-009-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-009-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-009-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-009-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-009-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-009-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-009-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-009-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-009-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-009-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Cassette tapes made portable music accessible to a much wider audience.<\/figcaption><\/figure>\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background has-link-color wp-elements-ce0caaa21558168c65221dec32045547 is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#0046ad\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-white-color has-text-color has-background has-link-color wp-elements-60ef29b342ed55bdb4033d4609942ad6 is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\" style=\"background-color:#0046ad\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200%\">\n<p class=\"has-text-align-center has-regular-font-size\"><span style=\"justify-content:center\"><span style=\"width:900px\"><span style=\"font-size:1.2em;line-height:1.5em;letter-spacing:0.03em\">TDK\u2019s visionary approach to product design, emphasis on open innovation, and foresight to manufacture and market with a global audience in mind transformed a humble strip of magnetic tape into a product that became synonymous with music. These principles are reflected in the company&#8217;s venture spirit\u2014an attitude of bold exploration and customer-focused innovation\u2014and continue to drive TDK forward on its path to develop new sectors and products that aim to change the world for the better.<\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n\t<article class=\"wp-block-video\">\n\t\t<figure class=\"container\">\n\t\t\t<div class=\"wp-block-video__wrapper\">\n\n\t\t\t\t<div\n\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\tclass=\"wp-block-video__player\"\n\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\tdata-plyr-embed-id=\"https:\/\/vimeo.com\/917827428\"\n\t\t\t\t><\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t<\/article>\n\n<\/div>\n\n\n\n<article class=\"wp-block-cta break-out\">\n\n\n      <div class=\"wp-block-cta__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2024\/02\/2024-TDK-AF1-008.jpg\" alt=\"\" class=\"wp-block-cta__background__image wp-block-cta__background__image--desktop lazy\">\n                        <\/div>\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-cta__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.3\"><\/i>\n  \n  <div class=\"container\">\n\n          <h3 class=\"wp-block-cta__heading\">Experience TDK&#8217;s Spirit of&nbsp;Innovation <\/h3>\n    \n    \n    <div class=\"wp-block-cta__buttons\">\n              <a\n        href=\"https:\/\/www.tdk.com\/en\/venture-spirit\/index.html\"\n        target=\"_blank\"\n        rel=\"sponsored noopener\"        class=\"button wp-block-cta__cta\">\n          Explore Now        <\/a>\n      \n      \n    <\/div>\n  <\/div>\n<\/article>","protected":false},"featured_media":16981,"template":"","class_list":["post-16673","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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