{"id":15976,"date":"2023-09-27T11:26:56","date_gmt":"2023-09-27T10:26:56","guid":{"rendered":"https:\/\/10.81.104.155\/int\/?post_type=article&p=15976"},"modified":"2023-12-15T16:17:32","modified_gmt":"2023-12-15T16:17:32","slug":"on-track-for-success","status":"publish","type":"article","link":"https:\/\/sponsorcontent.cnn.com\/int\/infinite-reality\/on-track-for-success\/","title":{"rendered":"On Track For Success"},"content":{"rendered":"\n
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David Lappartient: On Track For Success<\/mark><\/h1>\n\n\n\n\t
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The Metaverse has opened a huge opportunity for the sports industry to rewrite the rules of competitive events. Using extended reality technologies, organizations can invite an entirely new, and completely remote, audience to cheer on their favorite athletes beyond the sidelines\u2014in a fully digital environment.<\/p>\n\n\n\n

Under a vision to make cycling more innovative and inclusive, Union Cycliste Internationale (UCI) is working to reimagine track cycling for global spectators. Together with Infinite Reality and Warner Bros Discovery Sports, it is bringing its Track Champions League into the Metaverse; \u201cit is a perfect platform for connections and to remove distance and barriers,\u201d explains UCI President David Lappartient.<\/p>\n<\/div>\n\n\n\n

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David Lappartient, President of Union Cycliste Internationale<\/figcaption><\/figure>\n\n\n
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In this virtual reality, users can stream live races from multiple camera feeds, access analytical data in real-time, and proactively engage with friends\u2014even the champions themselves. \u201cI\u2019m very excited as an athlete to be able to have closer interactions with fans,\u201d says Kelsey Mitchell, Professional Track Cyclist and Olympic Gold Medalist. After all, the metaverse should exist not to replace human connections, but to enhance them.<\/p>\n<\/div>\n\n\n\n

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Kelsey Mitchell, Professional Track Cyclist and Olympic Gold Medalist<\/figcaption><\/figure>\n\n\n
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Discover the possibilities of Infinite Reality<\/h3>\n \n \n
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