{"id":14633,"date":"2023-09-29T16:05:07","date_gmt":"2023-09-29T15:05:07","guid":{"rendered":"https:\/\/10.81.104.155\/int\/?post_type=article&p=14633"},"modified":"2023-10-04T09:40:09","modified_gmt":"2023-10-04T08:40:09","slug":"making-directors-of-sport","status":"publish","type":"article","link":"https:\/\/sponsorcontent.cnn.com\/int\/infinite-reality\/making-directors-of-sport\/","title":{"rendered":"Be Your Own Director"},"content":{"rendered":"\n
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Fran\u00e7ois Ribeiro: Be Your Own Director<\/h1>\n\n\n\n\t
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Infinite Reality considers technology, not as an add-on to the consumer experience, but as an integral part of it. As a result, no industry is off limits when it comes to building a fully digital, immersive experience\u2014even those that are physical by nature like sports.<\/p>\n\n\n\n

Fran\u00e7ois Ribeiro, CEO Europe, Middle East, and North Africa at Infinite Reality, has spent the past 25 years thinking of new ways to connect fans with their favorite sports. And now, with extended reality technologies, the opportunities are limitless.<\/p>\n<\/div>\n\n\n\n

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Fran\u00e7ois Ribeiro, CEO Europe, Middle East, and North Africa at Infinite Reality<\/figcaption><\/figure>\n\n\n
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In the Metaverse, fans can overcome geographical barriers to attend a sports event virtually. \u201cIt transforms a remote experience into a social moment,\u201d explains Ribeiro. Assuming their own avatar, they can interact with spectators from the sidelines, meet champions after the competition, and feel a buzz that is incomparable to the physical experience.<\/p>\n<\/div>\n\n\n\n

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Discover the possibilities of Infinite Reality<\/h3>\n \n \n
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