{"id":13896,"date":"2023-08-24T04:56:23","date_gmt":"2023-08-24T03:56:23","guid":{"rendered":"https:\/\/10.81.104.155\/int\/tohoku-copy\/"},"modified":"2023-11-27T08:41:55","modified_gmt":"2023-11-27T08:41:55","slug":"hokuriku","status":"publish","type":"article","link":"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/","title":{"rendered":"A Taste of Culture"},"content":{"rendered":"\n  <style>\n    @media (min-width: 980px) {\n      .wp-block-hero__heading { font-size: 82px !important}\n      .wp-block-hero__sub-heading { font-size: 28px !important}\n    }\n  <\/style>\n\n<article class=\"wp-block-hero break-out\">\n\n      <div class=\"wp-block-hero__background is-style-parallax\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-hero.jpg\" alt=\"\" class=\"wp-block-hero__background__image wp-block-hero__background__image--desktop lazy\">\n              \n          <\/div>\n  \n  <i class=\"wp-block-hero__overlay\" aria-hidden=\"true\"><\/i>\n\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.2\"><\/i>\n  \n  \n  <div class=\"wp-block-hero__intro-wrap container\">\n    <h1 class=\"wp-block-hero__heading\">A Taste of Culture<\/h1>\n  \n      <\/div>\n\n\n  \n    <div class=\"wp-block-hero__content-by wp-block-hero__content-by--wrap container\">      \n      <ul class=\"wp-block-hero__logos\">\n                  <li class=\"wp-block-hero__item\">\n\n                          <a href=\"https:\/\/tokyotokyo.jp\/home\/\" target=\"_blank\" rel=\"sponsored noopener\">\n            \n                          <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2021\/10\/2021_tcvb_logo_tokyo-final-300x72.png alt=\"\" class=\"wp-block-hero__icon lazy\">\n            \n                          <\/a>\n            \n          <\/li>\n              <\/ul>\n    <\/div>\n    \n  <\/article>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#fdf8f2\">\n<p class=\"has-text-align-center has-large-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#133831\" class=\"has-inline-color\">Embark on a journey of discovery in Hokuriku, where the essence of its rich heritage unfolds through cultural experiences and <nobr>gourmet delicacies.<\/nobr><\/mark><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#2e8273;color:#2e8273\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-constrained wp-block-column-is-layout-constrained\" style=\"flex-basis:45%\">\n<p style=\"font-size:2.6em;letter-spacing:0.03em\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#133831\" class=\"has-inline-color\"><span style=\"display: flex;align-items: center;justify-content: left\">Hokuriku\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"54\" class=\"wp-image-13901\" style=\"width: 65px;\" src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-icon.png\" alt=\"\" srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-icon.png 267w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-icon-100x84.png 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-icon-260x217.png 260w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/><\/span><\/mark><\/p>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:1.1em\">Located on the opposite coast from Tokyo, the four prefectures of the northwestern Hokuriku region line the shores of the Sea of Japan. While the capital boasts a number of fascinating dining and cultural experiences\u2014from the narrow and atmospheric streets of Golden Gai to the Kuramae artisan district\u2019s living traditional craftsmanship\u2014Hokuriku opens the doors to Japan\u2019s diverse culinary traditions and showcases delicacies sourced from the sea.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\"><figure class=\"wp-block-image wp-block-image--full \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Map-v2-e1693455853303-96x100.png\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Map-v2-e1693455853303.png 1704w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Map-v2-e1693455853303-288x300.png 288w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Map-v2-e1693455853303-985x1024.png 985w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Map-v2-e1693455853303-768x799.png 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Map-v2-e1693455853303-1477x1536.png 1477w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Map-v2-e1693455853303-1247x1297.png 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Map-v2-e1693455853303-826x859.png 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Map-v2-e1693455853303-577x600.png 577w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Map-v2-e1693455853303-96x100.png 96w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Map-v2-e1693455853303-520x541.png 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Map-v2-e1693455853303-260x270.png 260w\" width=\"1704\" height=\"1772\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure>\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p style=\"font-size:2em\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#133831\" class=\"has-inline-color\">Bounty of the Sea<\/mark><br><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"684\" class=\"wp-image-14029\" style=\"width: 260px;padding-top:15px\" src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Fukui-Toyama-v2.png\" alt=\"\" srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Fukui-Toyama-v2.png 887w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Fukui-Toyama-v2-300x231.png 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Fukui-Toyama-v2-768x592.png 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Fukui-Toyama-v2-826x637.png 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Fukui-Toyama-v2-600x463.png 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Fukui-Toyama-v2-100x77.png 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Fukui-Toyama-v2-520x401.png 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Fukui-Toyama-v2-260x200.png 260w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With four coastal prefectures, Hokuriku has strong ties to the sea and the many culinary treasures found within its depths. In Toyama Prefecture, <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#338d82\" class=\"has-inline-color\">Toyama Bay<\/mark><\/strong> is a prized seafood destination due to its broad variety of fish and shellfish, as well as its proximity to the region\u2019s nearest ports, ensuring the freshest catches. The bay reaches depths of up to 4,101 feet (1,250 meters), hosting both warm and cold-water species, including rare bioluminescent firefly squid and glass shrimp.<br><br>This treasure trove of aquatic ingredients has given rise to the delicacy known as Toyama Bay Sushi, known for its exceptionally fresh selection of seafood, which is further enhanced by Toyama-grown rice. This grain is grown using clear, mineral-rich water that makes its way down from the almost 10,000-foot-high (about 3,000 meters) peaks of the Northern Japanese Alps and Tateyama Mountain Range.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--full is-style-parallax\"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Toyama-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Toyama.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Toyama-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Toyama-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Toyama-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Toyama-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Toyama-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Toyama-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Toyama-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Toyama-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Toyama-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Toyama-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Toyama Bay in Tomaya Prefecture is known for its exceptionally fresh selection of seafood.<\/figcaption><\/figure>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Another ocean delicacy\u2014salted mackerel\u2014can be found in Fukui Prefecture\u2019s Obama City, and is so vital to the region that many historic travel routes between the ancient capitals of Nara and Kyoto have collectively been named Saba Kaido, or \u2018Mackerel Road\u2019. For many years, Obama Port served as a hub to the Asian continent and as a cultural gateway, communicating Buddhist traditions, arts, and literature between the regions.<br><br>Several shrines and temples can still be found along the ancient Saba Kaido, including <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#338d82\" class=\"has-inline-color\">Myotsuji Temple<\/mark><\/strong>, a Buddhist temple founded in the 9<sup>th<\/sup> century. Enveloped in deep forests in the mountains of Obama, it houses several National Treasures, including a three-tiered pagoda that can only be entered on special occasions.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image wp-block-image--full is-style-parallax\"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-01-100x67.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-01.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-01-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-01-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-01-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-01-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-01-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-01-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-01-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-01-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-01-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-01-260x173.jpg 260w\" width=\"1920\" height=\"1280\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Historic routes between the ancient capitals of Nara and Kyoto are collectively named Saba Kaido, named after the mackerel that was once transported along the roads in Fukui Prefecture.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image wp-block-image--full is-style-parallax\"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-02-100x67.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-02.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-02-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-02-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-02-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-02-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-02-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-02-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-02-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-02-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-02-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec1-Fukai-img-02-260x173.jpg 260w\" width=\"1920\" height=\"1280\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Saba Kaido is dotted with shrines and temples, including Myotsuji Temple which houses several National Treasures such as a three-tiered pagoda. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/figcaption><\/figure>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p style=\"font-size:2em\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#133831\" class=\"has-inline-color\">Legacy of Cultural Exchange<\/mark><br><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"684\" class=\"wp-image-14028\" style=\"width: 260px;padding-top:15px\" src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Ishikawa-Niigata-v2.png\" alt=\"\" srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Ishikawa-Niigata-v2.png 864w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Ishikawa-Niigata-v2-300x238.png 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Ishikawa-Niigata-v2-768x608.png 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Ishikawa-Niigata-v2-826x654.png 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Ishikawa-Niigata-v2-600x475.png 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Ishikawa-Niigata-v2-100x79.png 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Ishikawa-Niigata-v2-520x412.png 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-Ishikawa-Niigata-v2-260x206.png 260w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hokuriku\u2019s famed culinary culture was formed in part due to the influence of the so-called kitamaebune ships. Translating to \u2018northern-bound boats\u2019, these trade vessels traveled across the Sea of Japan from the mid-1600s to the early 1900s. They went back and forth between Hokkaido and Osaka, stopping at many harbors along the way. They not only spread domestic culture between the regions through the exchange of goods, food, and crafts, but also intangible cultural heritage such as folk songs.<br><br>One of the many travel hubs along the kitamaebune route was Ishikawa Prefecture\u2019s <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#338d82\" class=\"has-inline-color\">Kaga Hashitate<\/mark><\/strong>, where ship owners, shipwrights, and many others related to the kitamaebune routes lived. This made Kaga Hashitate one of the most prosperous areas in the region\u2014maybe even in Japan\u2014at the time, and that legacy is still visible when walking through the town\u2019s meandering streets.<br><br>The Hashitate District boasts several well-preserved wooden mansions formerly owned by ship owners and other wealthy individuals, and are easily spotted by their distinctive red-tiled roofs. A visit to the <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#338d82\" class=\"has-inline-color\">Kitamaebune Ship Museum<\/mark><\/strong> in the area is a must to learn more about this rich history. The museum itself is housed inside a large mansion where you can see the luxurious lacquered wood accents up close. Hashitate Fishing Port is still active today, and brings in some of Japan\u2019s most delectable catches: snow crab and sweet shrimp.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--full is-style-parallax\"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-Ishikawa-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-Ishikawa.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-Ishikawa-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-Ishikawa-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-Ishikawa-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-Ishikawa-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-Ishikawa-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-Ishikawa-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-Ishikawa-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-Ishikawa-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-Ishikawa-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-Ishikawa-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Traditional houses in Kaga Hashitate (left) and the Kitamaebune Ship Museum in Ishikawa Prefecture (right).<br><span style=\"font-size:0.8rem\">Kitamaebune Ship Museum image credit: Kaga City Tourism Exchange Organization.<\/span><\/figcaption><\/figure>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Further north in Niigata Prefecture\u2019s capital of Niigata City, Furumachi also showcases a wealth of Hokuriku\u2019s kitamaebune culture. Much like Hashitate, the district flourished during the golden age of the kitamaebune trade routes, and the townscape remains much like it was 200 years ago, with traditional residences and historic buildings lining the streets.<br><br>During its heyday, <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#338d82\" class=\"has-inline-color\">Nabejaya Street<\/mark><\/strong>, located within Furumachi, attracted sailors and merchants from all over Japan to its geisha quarter. Today, visitors can experience captivating performances by geigi (as geisha are known in this region) at venues in the area. Nabejaya Street is also an ideal destination to sample some of Niigata\u2019s finest seasonal fare, which can be found at one of the many fine kappo establishments\u2014restaurants that serve omakase-style meals.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image wp-block-image--full is-style-parallax\"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-01-100x67.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-01.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-01-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-01-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-01-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-01-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-01-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-01-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-01-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-01-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-01-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-01-260x173.jpg 260w\" width=\"1920\" height=\"1280\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Nabejaya Street in Niigata Prefecture is known for its kappo restaurants. &nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image wp-block-image--full is-style-parallax\"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-02-100x67.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-02.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-02-300x200.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-02-1024x683.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-02-768x512.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-02-1536x1024.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-02-1247x831.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-02-826x551.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-02-600x400.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-02-100x67.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-02-520x347.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-sec2-niigata-img-02-260x173.jpg 260w\" width=\"1920\" height=\"1280\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Visitors to Niigata can enjoy performances by geigi, as geisha are known in this region.<\/figcaption><\/figure>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><span style=\"display:flex;align-item:center;justify-content:center\"><span style=\"width:900px\"><span style=\"display:inline-block;font-size:1.1em;line-height:1.5em;letter-spacing:0.03em;color:#133831\">From ancient paths to seafaring trading routes, Hokuriku has long been both a desirable sightseeing destination and an important cultural exchange center in Japan. Today, the region has even more magnificent places to explore and gourmet experiences to enjoy, making a visit to Hokuriku a must for those expanding their horizons beyond Tokyo.<\/span><\/span><\/span><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#fffcf7\">\n<p class=\"has-small-font-size\"><span style=\"display:flex;align-item:center;justify-content:center\"><span style=\"width:900px;background-color:#FFFCF7\"><span style=\"display:flex;align-item:center;justify-content:center\"><span style=\"padding: 0px 15px 0px 15px;width:300px\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"152\" class=\"wp-image-13570\" style=\"width: 150px;\" src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-get-there-Icon.png\" alt=\"\" srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-get-there-Icon.png 507w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-get-there-Icon-296x300.png 296w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-get-there-Icon-100x100.png 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-get-there-Icon-260x264.png 260w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/span><span><strong>How to Get There<\/strong><br><br>Getting from Tokyo to many of Hokuriku\u2019s wonderful destinations is easy, with options both by rail and air.<br><br>Depending on the prefecture, a domestic flight with <strong><a href=\"https:\/\/www.hokurikuandtokyo.org\/ana\/\" target=\"_blank\" rel=\"sponsored\">ANA<\/a><\/strong> or <strong><a href=\"https:\/\/www.hokurikuandtokyo.org\/jal\/\" target=\"_blank\" rel=\"sponsored\">JAL<\/a><\/strong> from Haneda International Airport to Hokuriku only takes about 1 hour. Both airlines regularly offer promotions for international tourists, and their focus on omotenashi\u2014the Japanese style of hospitality of anticipating the needs of customers and providing thoughtful service\u2014ensures travelers continue to experience the essence of the destination while exploring the country.<br><br>For those who prefer to stay on the ground, a bullet train can get you to Kanazawa (Ishikawa) or Toyama in approximately 2 to 2.5 hours. The Hokuriku Shinkansen line will be extended from Kanazawa to Tsuruga (Fukui) in spring 2024, making the journey from Tokyo to Fukui even easier without the need to change trains. Make the most of your trip by exploring several prefectures within the region using <strong><a href=\"https:\/\/www.hokurikuandtokyo.org\/jrwest\/\" target=\"_blank\" rel=\"sponsored\">West Japan Railway Co<\/a><\/strong>.\u2019s extensive network, which will get you to most areas efficiently and quickly. West Japan Railways also operates the Hanayome Noren sightseeing train in Ishikawa Prefecture between Kanazawa and Wakura Onsen on the Noto Peninsula, and during the ride, visitors can enjoy the coastal scenery paired with on-board meals. <\/span><\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n\t<article class=\"wp-block-video\">\n\t\t<figure class=\"container\">\n\t\t\t<div class=\"wp-block-video__wrapper\">\n\n\t\t\t\t<div\n\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\tclass=\"wp-block-video__player\"\n\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\tdata-plyr-embed-id=\"https:\/\/vimeo.com\/858853024\"\n\t\t\t\t><\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t<\/article>\n\n\n\n\n<article class=\"wp-block-related-content break-out\">\n  <div class=\"container\">\n\n          <h2 class=\"wp-block-related-content__heading\">Learn more about other journeys<\/h2>\n    \n          <div class=\"wp-block-related-content__grid wp-block-related-content__grid--large\">\n\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/edition\/2023\/enchanting-journeys\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_blank\"\n            rel=\"noopener noreferrer\"            >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Tokyo.jpeg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">Starting Point: Tokyo<\/h3>\n              \n            <\/a>\n          <\/article>\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/tohoku\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_blank\"\n            rel=\"noopener noreferrer\"            >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-AF1-Tohoku-hero-1024x576.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">Nature for all Occasions: Tohoku<\/h3>\n              \n            <\/a>\n          <\/article>\n        \n      <\/div>\n    \n  <\/div>\n<\/article>\n\n\n<article class=\"wp-block-related-content break-out\">\n  <div class=\"container\">\n\n    \n          <div class=\"wp-block-related-content__grid wp-block-related-content__grid--large\">\n\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/chugoku-shikoku\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_blank\"\n            rel=\"noopener noreferrer\"            >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/10\/2023-TCVB-AF3-hero-1024x476.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">Immersive Art Adventures: Chugoku &amp; Shikoku<\/h3>\n              \n            <\/a>\n          <\/article>\n                  <article class=\"wp-block-related-content__item\">\n            <a\n            href=\"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/kyushu\/\"\n            class=\"wp-block-related-content__link\"\n            target=\"_blank\"\n            rel=\"noopener noreferrer\"            >\n\n                              <div class=\"wp-block-related-content__media\">\n                  <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/11\/2023-TCVB-AF4-hero-1024x576.jpg alt=\"\" class=\"wp-block-related-content__image lazy\">\n                <\/div>\n              \n                              <h3 class=\"wp-block-related-content__title\">Wellness in the Wild: Kyushu<\/h3>\n              \n            <\/a>\n          <\/article>\n        \n      <\/div>\n    \n  <\/div>\n<\/article><\/div>\n\n\n\n<article class=\"wp-block-cta break-out\">\n\n\n      <div class=\"wp-block-cta__background wp-block-cta__background--has-both\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-cta.jpg\" alt=\"\" class=\"wp-block-cta__background__image wp-block-cta__background__image--desktop lazy\">\n                                      <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/09\/2023-TCVB-Hokuriku-cta-m-768x1024.jpg\" alt=\"\" class=\"wp-block-cta__background__image wp-block-cta__background__image--mobile lazy\">\n                  <\/div>\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-cta__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.36\"><\/i>\n  \n  <div class=\"container\">\n\n          <h3 class=\"wp-block-cta__heading\"><br><br>Embark on an Enchanting&nbsp;Journey<\/h3>\n    \n    \n    <div class=\"wp-block-cta__buttons\">\n              <a\n        href=\"https:\/\/www.hokurikuandtokyo.org\/\"\n        target=\"_blank\"\n        rel=\"sponsored noopener\"        class=\"button wp-block-cta__cta\">\n          Discover more of Hokuriku        <\/a>\n      \n      \n    <\/div>\n  <\/div>\n<\/article>","protected":false},"featured_media":14378,"template":"","class_list":["post-13896","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Taste of Culture - Tokyo Convention &amp; Visitors Bureau - CNN<\/title>\n<meta name=\"description\" content=\"Discover the unique culture and cuisine of Japan&#039;s northwestern Hokuriku region in the coastal prefectures of Toyama, Fukui, Ishikawa, and Niigata.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Tokyo, continue your enchanting journey of dining and cultural experiences in Hokuriku.\" \/>\n<meta property=\"og:description\" content=\"Uncover the rich heritage of a coastal region through its diverse culinary traditions and experiences which offer glimpses into the area&#039;s history as a significant cultural exchange center.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/\" \/>\n<meta property=\"og:site_name\" content=\"CNN\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-27T08:41:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"From Tokyo, continue your enchanting journey of dining and cultural experiences in Hokuriku\" \/>\n<meta name=\"twitter:description\" content=\"Uncover the rich heritage of a coastal region through its diverse culinary traditions and experiences which offer glimpses into the area&#039;s history as a significant cultural exchange center.\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/\",\"url\":\"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/\",\"name\":\"A Taste of Culture - Tokyo Convention &amp; Visitors Bureau - CNN\",\"isPartOf\":{\"@id\":\"https:\/\/10.81.104.155\/int\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-feature.jpg\",\"datePublished\":\"2023-08-24T03:56:23+00:00\",\"dateModified\":\"2023-11-27T08:41:55+00:00\",\"description\":\"Discover the unique culture and cuisine of Japan's northwestern Hokuriku region in the coastal prefectures of Toyama, Fukui, Ishikawa, and Niigata.\",\"breadcrumb\":{\"@id\":\"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/#primaryimage\",\"url\":\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-feature.jpg\",\"contentUrl\":\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-feature.jpg\",\"width\":2048,\"height\":1152},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/10.81.104.155\/int\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Taste of Culture\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/10.81.104.155\/int\/#website\",\"url\":\"https:\/\/10.81.104.155\/int\/\",\"name\":\"CNN\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/10.81.104.155\/int\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Taste of Culture - Tokyo Convention &amp; Visitors Bureau - CNN","description":"Discover the unique culture and cuisine of Japan's northwestern Hokuriku region in the coastal prefectures of Toyama, Fukui, Ishikawa, and Niigata.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/","og_locale":"en_US","og_type":"article","og_title":"From Tokyo, continue your enchanting journey of dining and cultural experiences in Hokuriku.","og_description":"Uncover the rich heritage of a coastal region through its diverse culinary traditions and experiences which offer glimpses into the area's history as a significant cultural exchange center.","og_url":"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/","og_site_name":"CNN","article_modified_time":"2023-11-27T08:41:55+00:00","og_image":[{"width":2048,"height":1152,"url":"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-feature.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"From Tokyo, continue your enchanting journey of dining and cultural experiences in Hokuriku","twitter_description":"Uncover the rich heritage of a coastal region through its diverse culinary traditions and experiences which offer glimpses into the area's history as a significant cultural exchange center.","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/","url":"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/","name":"A Taste of Culture - Tokyo Convention &amp; Visitors Bureau - CNN","isPartOf":{"@id":"https:\/\/10.81.104.155\/int\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/#primaryimage"},"image":{"@id":"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/#primaryimage"},"thumbnailUrl":"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-feature.jpg","datePublished":"2023-08-24T03:56:23+00:00","dateModified":"2023-11-27T08:41:55+00:00","description":"Discover the unique culture and cuisine of Japan's northwestern Hokuriku region in the coastal prefectures of Toyama, Fukui, Ishikawa, and Niigata.","breadcrumb":{"@id":"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/#primaryimage","url":"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-feature.jpg","contentUrl":"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2023\/08\/2023-TCVB-Hokuriku-feature.jpg","width":2048,"height":1152},{"@type":"BreadcrumbList","@id":"https:\/\/sponsorcontent.cnn.com\/int\/enchanting-journeys\/hokuriku\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/10.81.104.155\/int\/"},{"@type":"ListItem","position":2,"name":"A Taste of Culture"}]},{"@type":"WebSite","@id":"https:\/\/10.81.104.155\/int\/#website","url":"https:\/\/10.81.104.155\/int\/","name":"CNN","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/10.81.104.155\/int\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/article\/13896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/media\/14378"}],"wp:attachment":[{"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/media?parent=13896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}