{"id":10173,"date":"2022-10-17T09:35:21","date_gmt":"2022-10-17T08:35:21","guid":{"rendered":"https:\/\/10.81.104.155\/int\/?post_type=article&#038;p=10173"},"modified":"2023-03-09T05:47:32","modified_gmt":"2023-03-09T05:47:32","slug":"driving-sustainability","status":"publish","type":"article","link":"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/","title":{"rendered":"Driving Sustainability"},"content":{"rendered":"\n  <style>\n    @media (min-width: 980px) {\n      .wp-block-hero__heading { font-size: 82px !important}\n      .wp-block-hero__sub-heading { font-size: 28px !important}\n    }\n  <\/style>\n\n<article class=\"wp-block-hero break-out\">\n\n      <div class=\"wp-block-hero__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-hero-01.jpg\" alt=\"\" class=\"wp-block-hero__background__image wp-block-hero__background__image--desktop lazy\">\n              \n          <\/div>\n  \n  <i class=\"wp-block-hero__overlay\" aria-hidden=\"true\"><\/i>\n\n      <div\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__video\"\n    data-vimeo-url=\"https:\/\/vimeo.com\/766010960\"\n    id=\"block_6a8aff7c9e6a0c431d798afb1f4d188b_video\"><\/div>\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-hero__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.2\"><\/i>\n  \n  \n  <div class=\"wp-block-hero__intro-wrap container\">\n    <h1 class=\"wp-block-hero__heading\">Driving Sustainability<\/h1>\n  \n      <\/div>\n\n\n  \n    <div class=\"wp-block-hero__content-by container\">      \n      <ul class=\"wp-block-hero__logos\">\n                  <li class=\"wp-block-hero__item\">\n\n                          <a href=\"https:\/\/www.bridgestone-asiapacific.com\/en\/bridgestone-e8-commitment\" target=\"_blank\" rel=\"sponsored noopener\">\n            \n                          <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/10\/Bridgestone-logo-full-white-300x37.png alt=\"\" class=\"wp-block-hero__icon lazy\">\n            \n                          <\/a>\n            \n          <\/li>\n                  <li class=\"wp-block-hero__item\">\n\n                          <a href=\"https:\/\/www.bridgestone-asiapacific.com\/en\/bridgestone-e8-commitment\" target=\"_blank\" rel=\"sponsored noopener\">\n            \n                          <img data-src=https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/10\/AF-2022-Bridgestone-E8-logo-white-300x300.png alt=\"\" class=\"wp-block-hero__icon lazy\">\n            \n                          <\/a>\n            \n          <\/li>\n              <\/ul>\n    <\/div>\n    \n  <\/article>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">With fossil resources predicted to run out this century, how can auto-parts manufacturers create value for individuals, society, and the planet?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><span style=\"display:flex;align-item:center;justify-content:center\"> <span style=\"width:920px\"><span style=\"float:left;font-size:108px;color:#ec1a25;line-height:98px;margin-right:9px\">C<\/span>limate change is pushing ecosystems and communities to their limits, with the <a href=\"https:\/\/www.ipcc.ch\/sr15\/\" target=\"_blank\" rel=\"sponsored\">latest climate science<\/a> indicating that if the rise in global temperature is limited to 1.5\u00b0C, devastating impacts on people and nature can be avoided. One of the key contributors to the earth\u2019s warming is CO<sub>2<\/sub> emissions from burning fossil resources, and with the overwhelming majority of today\u2019s transport dependent on such resources, some in the mobility sector have been putting the drive for sustainability into high gear.<br><br>When Bridgestone first started operations in Japan in 1931, it did so with the mission of serving society with superior quality in the tire and rubber business. Today, with the same unwavering commitment to society, Bridgestone has grown into a global company, evolving beyond tires into a sustainable solutions company with ambitious goals to achieve carbon neutrality by 2050.<br><br>The company\u2019s efforts to provide customer and social values, improve public health and maintain biodiversity, are accelerated by the \u201cBridgestone E8 Commitment\u201d. The eight vectors\u2014Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, Empowerment\u2014integrate purpose and process to realize a sustainable society around mobility.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><span style=\"display:flex;align-item:center;justify-content:center\">\n<span style=\"width:1000px\">\n<span style=\"display:inline-block;font-size:1.6em;line-height:1.4em;letter-spacing:0.03em\">Bridgestone <nobr>E8 Commitment<\/nobr><\/span><br>\n<span style=\"display:inline-block;font-size:1.2em;line-height:1.5em;letter-spacing:0.03em\">The company defines its Bridgestone E8 Commitment <nobr>as follows:<\/nobr><\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n\n\n\t<article class=\"wp-block-carousel wp-block-carousel--align-wide wp-block-carousel--orientation-portrait wp-block-carousel--disable-crop\">\n\t\t<div class=\"wp-block-carousel__slider\">\n\n\t\t\t<div class=\"wp-block-carousel__slider-buttons\" aria-hidden=\"true\">\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--prev prev-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go previous slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-button wp-block-carousel__slider-button--next next-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to go next slide<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__slider-fullscreen fullscreen-btn\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Click to open image fullscreen<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wp-block-carousel__container\" dir=\"ltr\">\n\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-84x100.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy.jpg 1260w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-84x100.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology.jpg 1260w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-84x100.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency.jpg 1260w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-84x100.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension.jpg 1260w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-84x100.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy.jpg 1260w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-84x100.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion.jpg 1260w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-84x100.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease.jpg 1260w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__figure\">\n\t\t\t\t\t\t<div class=\"wp-block-carousel__image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__image wp-block-carousel__image--desktop\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-84x100.jpg\"\n\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment.jpg 1260w\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\tstyle=\"object-position: \"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"container wp-block-carousel__ticker-container\">\n\t\t\t<div class=\"wp-block-carousel__counter\">\n\n\t\t\t\t<div class=\"wp-block-carousel__numbers\">\n\t\t\t\t\t<span class=\"wp-block-carousel__current\">1<\/span>\n\t\t\t\t\t<span class=\"wp-block-carousel__label\">of<\/span>\n\t\t\t\t\t<span class=\"wp-block-carousel__total\">8<\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"wp-block-carousel__arrows\" dir=\"ltr\" aria-hidden=\"true\">\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--prev prev-btn\"\n\t\t\t\t\taria-label=\"Click to go previous slide\"><svg class=\"svg-icon svg-icon--icon-carousel-left\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-left\" xlink:href=\"#icon-carousel-left\"><\/use> <\/svg><\/button>\n\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--next next-btn\"\n\t\t\t\t\taria-label=\"Click to go next slide\"><svg class=\"svg-icon svg-icon--icon-carousel-right\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-right\" xlink:href=\"#icon-carousel-right\"><\/use> <\/svg><\/button>\n\t\t\t\t\t\n\t\t\t\t\t<button\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"wp-block-carousel__fullscreen fullscreen-btn\"\n\t\t\t\t\taria-label=\"Click to open image fullscreen\"><svg class=\"svg-icon svg-icon--icon-fullscreen\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-fullscreen\" xlink:href=\"#icon-fullscreen\"><\/use> <\/svg><\/button>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<div class=\"wp-block-carousel__caption-slider\">\n\t\t\t<div class=\"wp-block-carousel__container\" dir=\"ltr\">\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<a rel=\"sponsored\" rel=\"sponsored\" href=\"https:\/\/www.bridgestone-asiapacific.com\/en\/bridgestone-e8-commitment\/energy\" target=\"_blank\">Learn more<\/a> about Bridgestone E8 Commitment: Energy\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<a rel=\"sponsored\" rel=\"sponsored\" href=\"https:\/\/www.bridgestone-asiapacific.com\/en\/bridgestone-e8-commitment\/ecology\" target=\"_blank\">Learn more<\/a> about Bridgestone E8 Commitment: Ecology\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<a rel=\"sponsored\" rel=\"sponsored\" href=\"https:\/\/www.bridgestone-asiapacific.com\/en\/bridgestone-e8-commitment\/efficiency\" target=\"_blank\">Learn more<\/a> about Bridgestone E8 Commitment: Efficiency\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<a rel=\"sponsored\" rel=\"sponsored\" href=\"https:\/\/www.bridgestone-asiapacific.com\/en\/bridgestone-e8-commitment\/extension\" target=\"_blank\">Learn more<\/a> about Bridgestone E8 Commitment: Extension\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<a rel=\"sponsored\" rel=\"sponsored\" href=\"https:\/\/www.bridgestone-asiapacific.com\/en\/bridgestone-e8-commitment\/economy\" target=\"_blank\">Learn more<\/a> about Bridgestone E8 Commitment: Economy\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<a rel=\"sponsored\" rel=\"sponsored\" href=\"https:\/\/www.bridgestone-asiapacific.com\/en\/bridgestone-e8-commitment\/emotion\" target=\"_blank\">Learn more<\/a> about Bridgestone E8 Commitment: Emotion\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<a rel=\"sponsored\" rel=\"sponsored\" href=\"https:\/\/www.bridgestone-asiapacific.com\/en\/bridgestone-e8-commitment\/ease\" target=\"_blank\">Learn more<\/a> about Bridgestone E8 Commitment: Ease\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t<figcaption class=\"wp-block-carousel__caption\" aria-hidden=\"false\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<a rel=\"sponsored\" rel=\"sponsored\" href=\"https:\/\/www.bridgestone-asiapacific.com\/en\/bridgestone-e8-commitment\/empowerment\" target=\"_blank\">Learn more<\/a> about Bridgestone E8 Commitment: Empowerment\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"wp-block-carousel__modal\" aria-hidden=\"true\">\n\n\t\t\t<button type=\"button\" class=\"wp-block-carousel__close-overlay\">\n\t\t\t\t<span class=\"screen-reader-text\">click to close modal<\/span>\n\t\t\t<\/button>\n\n\t\t\t<div class=\"wp-block-carousel__modal-arrows\" dir=\"ltr\">\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--prev modal-prev-btn\"\n\t\t\t\taria-label=\"Click to go previous slide\"><svg class=\"svg-icon svg-icon--icon-carousel-left\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-left\" xlink:href=\"#icon-carousel-left\"><\/use> <\/svg><\/button>\n\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__button wp-block-carousel__button--next modal-next-btn\"\n\t\t\t\taria-label=\"Click to go next slide\"><svg class=\"svg-icon svg-icon--icon-carousel-right\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-carousel-right\" xlink:href=\"#icon-carousel-right\"><\/use> <\/svg><\/button>\n\t\t\t\t\n\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"wp-block-carousel__fullscreen modal-fullscreen-btn\"\n\t\t\t\taria-label=\"Click to open image fullscreen\"><svg class=\"svg-icon svg-icon--icon-fullscreen-close\" aria-hidden=\"true\" role=\"img\"> <use href=\"#icon-fullscreen-close\" xlink:href=\"#icon-fullscreen-close\"><\/use> <\/svg><\/button>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wp-block-carousel__modal-slider\">\n\t\t\t\t<div class=\"wp-block-carousel__modal-container\" dir=\"ltr\">\n\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-84x100.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-01-energy.jpg 1260w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-84x100.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-02-ecology.jpg 1260w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-84x100.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-03-efficiency.jpg 1260w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-84x100.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-04-extension.jpg 1260w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-84x100.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-05-economy.jpg 1260w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-84x100.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-06-emotion.jpg 1260w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-84x100.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-07-ease.jpg 1260w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-carousel__modal-figure\">\n\t\t\t\t\t\t\t<div class=\"wp-block-carousel__modal-image-wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"wp-block-carousel__modal-image wp-block-carousel__modal-image--desktop\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-84x100.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-860x1024.jpg 860w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-252x300.jpg 252w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-768x914.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-1247x1485.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-826x983.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-504x600.jpg 504w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-84x100.jpg 84w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-520x619.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment-260x310.jpg 260w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-bridgestone-carousel-08-empowerment.jpg 1260w\"\n\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\t\twidth=\"1260\"\n\t\t\t\t\t\t\t\t\theight=\"1500\"\n\t\t\t\t\t\t\t\t\tstyle=\"object-position:50% 50%\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/article>\n\n\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#383434\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center\"><span style=\"display:flex;align-item:center;justify-content:center\"><span style=\"width:1240px\"><span style=\"display:inline-block;font-size:1.2em;line-height:1.5em;letter-spacing:0.03em\">Guided by the values of the Bridgestone E8 Commitment, the company is forging ahead with strategic initiatives, products, and solutions, as it diversifies beyond tires toward becoming a sustainable solutions company. In 2022, Bridgestone was selected for inclusion in the FTSE4Good Index Series in recognition of the company\u2019s environmental, social, and governance (ESG) performance for the fourth consecutive year.<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background\" style=\"background-color:#ec1a25;color:#ec1a25\"\/>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"transition-to-renewable-energy\" class=\"wp-block-cnn-heading__heading\">Transition to Renewable Energy<\/h2><div class=\"wp-block-cnn-heading__content\"><p>In response to the inevitable depletion of fossil fuels and the impending threat of a climate crisis, Bridgestone has committed to cut CO<sub>2<\/sub> emissions by 50% compared with 2011, and to achieve this goal by 2030. The company\u2019s Bridgestone E8 Commitment includes exploring renewable energy sources including biomass, hydrogen, and ammonia, as well as leveraging technology to reduce energy consumption and to increase energy efficiency.<br><br>Bridgestone has also made substantive commitment to harnessing the power of the sun with solar projects around the world. According to the company, solar panel installation projects at their manufacturing plants in China, Thailand, Vietnam, Taiwan, and Indonesia have a current collective output of 4MWp with plans to increase to over 30MWp in the future. In Bridgestone\u2019s Wuxi factory in China, solar energy contributes to about 5% of the factory power required, reducing considerable carbon emissions annually.<br><br><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"81\" class=\"wp-image-10662\" style=\"width: 1000px;\" src=\"https:\/\/10.81.104.43\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v1.png\" alt=\"30 MWp can power approximately 4,919 homes in the US for one year\" srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v1.png 1299w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v1-300x24.png 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v1-1024x83.png 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v1-768x62.png 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v1-1247x101.png 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v1-826x67.png 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v1-600x48.png 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v1-100x8.png 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v1-520x42.png 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v1-260x21.png 260w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><br><em>Values in focus: Energy, Ecology<\/em><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-01-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-01.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-01-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-01-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-01-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-01-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-01-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-01-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-01-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-01-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-01-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-01-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Solar panels at Bridgestone factories will generate over 30MWp of energy<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-02-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-02.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-02-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-02-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-02-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-02-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-02-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-02-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-02-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-02-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-02-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec1-02-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Wood chip biomass and other fossil fuel substitutes provide cleaner energy<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"enliten-technology\" class=\"wp-block-cnn-heading__heading\">ENLITEN Technology<\/h2><div class=\"wp-block-cnn-heading__content\"><p>To address the finite nature of resources, Bridgestone has come up with a solution that reduces raw material usage in tire design and development and enhances performance without compromising safety with partners including Lightyear, Nissan, NIO, Volkswagen, and Mercedes Benz. Tires made with ENLITEN technology are designed to be more lightweight and offer Low Rolling Resistance (LRR), which means energy loss is reduced when rolling thus resulting in greater fuel efficiency. The ENLITEN technology aims to improve retreadability, wear rate, and resource productivity, and in turn reduce CO<sub>2<\/sub> emissions, lowers fuel consumption, and extends battery life for electric vehicles.<br><br><em>Values in focus: Energy, Ecology, Efficiency, Economy<\/em><\/p><\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec2-3-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec2-3.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec2-3-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec2-3-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec2-3-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec2-3-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec2-3-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec2-3-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec2-3-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec2-3-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec2-3-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec2-3-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Tires made with ENLITEN technology are designed to be more lightweight and offer greater fuel efficiency<\/figcaption><\/figure>\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#383434\">\n<div class=\"wp-block-cnn-heading\"><h2 id=\"retread-tirematics\" class=\"wp-block-cnn-heading__heading\">Retread &#038; Tirematics<\/h2><div class=\"wp-block-cnn-heading__content\"><p>To further reduce the dependency on raw materials including oil, energy, and rubber, worn tires can be retreaded rather than being replaced with new ones using Bridgestone\u2019s Bandag Retread technology. By managing the future scarcity of raw materials, the subsidiary of Bridgestone is able to reduce their environmental footprint and recycle up to 75% of the tire material. By doing so, <a href=\"https:\/\/www.bandag.com\/en-us\/bandag-difference\/sustainability\" target=\"_blank\" rel=\"sponsored\">Bandag estimates<\/a> that approximately 94 million gallons of oil* and 186 million pounds of tire waste were taken out from the waste stream in 2021.<\/p><\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-01-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-01.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-01-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-01-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-01-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-01-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-01-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-01-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-01-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-01-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-01-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-01-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Up to 75% of raw material is recycled when tires are retreaded<\/figcaption><\/figure>\n\n\n<p>Bridgestone is also involved with developing digital solutions such as Tirematics using the latest IoT and cloud technologies to enhance safety and optimize fuel consumption. Predictive monitoring through Tirematics sensors can ensure timely maintenance to achieve longer wear life of tires. By keeping tires in optimal condition, their retread potential is maximized and better fuel efficiency can be achieved, all of which spell good news for the environment.<\/p>\n\n\n<figure class=\"wp-block-image wp-block-image--default \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-02-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-02.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-02-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-02-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-02-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-02-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-02-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-02-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-02-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-02-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-02-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec3-02-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">IoT and cloud technologies ensure tires stay in their optimal condition<\/figcaption><\/figure>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"70\" class=\"wp-image-10661\" style=\"width: 860px;\" src=\"https:\/\/10.81.104.43\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v2.png\" alt=\"94 million gallons of oil can power approximately 31 million homes for a day\" srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v2.png 1299w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v2-300x24.png 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v2-1024x83.png 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v2-768x62.png 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v2-1247x101.png 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v2-826x67.png 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v2-600x48.png 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v2-100x8.png 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v2-520x42.png 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/Bridgestone-High-light-text-v2-260x21.png 260w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><br><em>Values in focus: Energy, Ecology, Efficiency, Extension, Economy, Ease<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"road-safety\" class=\"wp-block-cnn-heading__heading\">Road Safety<\/h2><div class=\"wp-block-cnn-heading__content\"><p>According to <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/road-traffic-injuries\" target=\"_blank\" rel=\"sponsored\">World Health Organization estimates<\/a>, approximately 1.3 million people lose their lives every year as a result of traffic accidents, and an additional 20 and 50 million suffer non-fatal injuries.<br><br>Bridgestone\u2019s commitment to society has seen the company advocate for road safety through education and numerous local projects, including partnering with local organizations in Vietnam to replace wooden bridges and provide safe access for locals. In Taiwan, the company is part of the BUBU Car Sharing program, a public-private partnership developed by the Ministry of Transportation and Communication. The free ride-sharing service in a remote township in Taiwan provides mobility to residents, including vulnerable elders and students. The company has also collaborated with government agencies and industry partners to implement road safety programs in schools in other markets including China, Korea, Singapore, and Malaysia.<br><br><em>Values in focus: Ease, Empowerment<\/em><\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-01-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-01.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-01-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-01-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-01-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-01-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-01-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-01-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-01-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-01-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-01-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-01-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">Enhancing road safety education with school programs for students<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-02-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-02.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-02-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-02-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-02-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-02-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-02-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-02-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-02-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-02-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-02-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec4-02-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">A free ride-sharing service helps vulnerable residents in Taiwan<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#383434\">\n<div class=\"wp-block-cnn-heading\"><h2 id=\"bridgestone-world-solar-challenge\" class=\"wp-block-cnn-heading__heading\">Bridgestone World Solar Challenge<\/h2><div class=\"wp-block-cnn-heading__content\"><p>In recognition that the youth represent the future, Bridgestone continues to support innovative solutions, including sponsorship of the world\u2019s premier solar car event, where young engineers race their hand-built solar powered vehicles 3,000 kilometers across the Australian outback.<br><br>Through this and other initiatives guided by the Bridgestone E8 Commitment values, Bridgestone looks to empower and co-create solutions with individuals, partners, and customers toward a sustainable future.<br><br><em>Values in focus: Energy, Ecology, Efficiency, Extension, Emotion, Empowerment<\/em><\/p><\/div><\/div>\n\n\n<figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-01-100x56.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-01.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-01-300x169.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-01-1024x576.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-01-768x432.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-01-1536x864.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-01-1247x701.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-01-826x465.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-01-600x338.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-01-100x56.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-01-520x293.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-01-260x146.jpg 260w\" width=\"1920\" height=\"1080\" alt=\"\" class=\"wp-block-image__image lazy\"><\/figure>\n\n<figure class=\"wp-block-image wp-block-image--large \"><img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-02-100x36.jpg\" data-srcset=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-02.jpg 1920w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-02-300x109.jpg 300w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-02-1024x373.jpg 1024w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-02-768x280.jpg 768w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-02-1536x560.jpg 1536w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-02-1247x455.jpg 1247w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-02-826x301.jpg 826w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-02-600x219.jpg 600w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-02-100x36.jpg 100w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-02-520x190.jpg 520w, https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-sec5-02-260x95.jpg 260w\" width=\"1920\" height=\"700\" alt=\"\" class=\"wp-block-image__image lazy\"><figcaption class=\"wp-block-image__caption\">The Bridgestone World Solar Challenge attracts teams from around the world<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-cnn-heading\"><h2 id=\"a-sustainable-workforce\" class=\"wp-block-cnn-heading__heading\">A Sustainable Workforce<\/h2><div class=\"wp-block-cnn-heading__content\"><p>The company continues to contribute to the community through education, launching the Bridgestone Academy in Indonesia in 2022, with the goal to grow from a manufacturing apprenticeship program into a three-year associate degree program by 2025. Similarly to create a sustainable workforce, Bridgestone has also implemented community skills development programs in Australia and New Zealand to build a talent pipeline for the future.<\/p><\/div><\/div>\n\n\n\n<p class=\"has-text-align-left\"><span style=\"display:inline-block;color:#ec1a25;font-size:1.6em;line-height:1.4em;letter-spacing:0.02em\">\u201cIn such turbulent times, we believe it is our role and responsibility \u2013 as a leading company in the tire and rubber industry that has continued to support social transformation and the movement of people and objects from the ground up \u2013 to support the realization of a sustainable society.\u201d<\/span><br><span style=\"display:inline-block;font-size:0.75em;line-height:1.2em\"><br><br>&#8211; Shuichi Ishibashi, Global CEO and Representative Executive Officer, Bridgestone<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n\t<article class=\"wp-block-video\">\n\t\t<figure class=\"container\">\n\t\t\t<div class=\"wp-block-video__wrapper\">\n\n\t\t\t\t<div\n\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\tclass=\"wp-block-video__player\"\n\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\tdata-plyr-embed-id=\"https:\/\/vimeo.com\/763317011\"\n\t\t\t\t><\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t<\/article>\n\n\n\n\n<article class=\"wp-block-cta break-out\">\n\n\n      <div class=\"wp-block-cta__background\">\n                        <img data-src=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-CTA.jpg\" alt=\"\" class=\"wp-block-cta__background__image wp-block-cta__background__image--desktop lazy\">\n                        <\/div>\n  \n      <i\n    aria-hidden=\"true\"\n    class=\"wp-block-cta__custom-overlay\"\n    style=\"background-color:#000000;opacity:0.25\"><\/i>\n  \n  <div class=\"container\">\n\n          <h3 class=\"wp-block-cta__heading\">Discover a sustainable future<\/h3>\n    \n    \n    <div class=\"wp-block-cta__buttons\">\n              <a\n        href=\"https:\/\/www.bridgestone-asiapacific.com\/en\/bridgestone-e8-commitment\"\n        target=\"_blank\"\n        rel=\"sponsored noopener\"        class=\"button wp-block-cta__cta\">\n          Learn more        <\/a>\n      \n      \n    <\/div>\n  <\/div>\n<\/article>","protected":false},"featured_media":10708,"template":"","class_list":["post-10173","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Driving Sustainability - Bridgestone - CNN<\/title>\n<meta name=\"description\" content=\"Creating a sustainable society around mobility\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving sustainability with Bridgestone\" \/>\n<meta property=\"og:description\" content=\"Learn how Bridgestone is serving society as it evolves into a sustainable solutions company\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/\" \/>\n<meta property=\"og:site_name\" content=\"CNN\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-09T05:47:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-hero-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Driving sustainability with Bridgestone\" \/>\n<meta name=\"twitter:description\" content=\"Learn how Bridgestone is serving society as it evolves into a sustainable solutions company\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/\",\"url\":\"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/\",\"name\":\"Driving Sustainability - Bridgestone - CNN\",\"isPartOf\":{\"@id\":\"https:\/\/10.81.104.155\/int\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-hero-01.jpg\",\"datePublished\":\"2022-10-17T08:35:21+00:00\",\"dateModified\":\"2023-03-09T05:47:32+00:00\",\"description\":\"Creating a sustainable society around mobility\",\"breadcrumb\":{\"@id\":\"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/#primaryimage\",\"url\":\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-hero-01.jpg\",\"contentUrl\":\"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-hero-01.jpg\",\"width\":2048,\"height\":1152},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/10.81.104.155\/int\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Driving Sustainability\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/10.81.104.155\/int\/#website\",\"url\":\"https:\/\/10.81.104.155\/int\/\",\"name\":\"CNN\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/10.81.104.155\/int\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Driving Sustainability - Bridgestone - CNN","description":"Creating a sustainable society around mobility","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/","og_locale":"en_US","og_type":"article","og_title":"Driving sustainability with Bridgestone","og_description":"Learn how Bridgestone is serving society as it evolves into a sustainable solutions company","og_url":"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/","og_site_name":"CNN","article_modified_time":"2023-03-09T05:47:32+00:00","og_image":[{"width":2048,"height":1152,"url":"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-hero-01.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Driving sustainability with Bridgestone","twitter_description":"Learn how Bridgestone is serving society as it evolves into a sustainable solutions company","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/","url":"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/","name":"Driving Sustainability - Bridgestone - CNN","isPartOf":{"@id":"https:\/\/10.81.104.155\/int\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/#primaryimage"},"image":{"@id":"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/#primaryimage"},"thumbnailUrl":"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-hero-01.jpg","datePublished":"2022-10-17T08:35:21+00:00","dateModified":"2023-03-09T05:47:32+00:00","description":"Creating a sustainable society around mobility","breadcrumb":{"@id":"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/#primaryimage","url":"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-hero-01.jpg","contentUrl":"https:\/\/sponsorcontent.cnn.com\/int\/wp-content\/uploads\/2022\/11\/AF-2022-Bridgestone-hero-01.jpg","width":2048,"height":1152},{"@type":"BreadcrumbList","@id":"https:\/\/sponsorcontent.cnn.com\/int\/bridgestone\/driving-sustainability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/10.81.104.155\/int\/"},{"@type":"ListItem","position":2,"name":"Driving Sustainability"}]},{"@type":"WebSite","@id":"https:\/\/10.81.104.155\/int\/#website","url":"https:\/\/10.81.104.155\/int\/","name":"CNN","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/10.81.104.155\/int\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/article\/10173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/media\/10708"}],"wp:attachment":[{"href":"https:\/\/sponsorcontent.cnn.com\/int\/wp-json\/wp\/v2\/media?parent=10173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}