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Behind Design in Motion

Everything about Formula E racing is fast, to the point where even the slightest hesitation could compromise the race. It is this precision that inspired Nissan’s latest animation project ‘Design in Motion,’ featuring the all-new Nissan Ariya Electric Vehicle (EV).

Go behind the scenes to discover how the team combined the latest automotive and digital technologies with traditional image capture to create a one-off animation. With only a small window to capture each shot, preparation was critical to overcoming the pressure riding on this project.