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MovingtheGoalposts
Women’s football is on the rise, and players like Kateřina Svitková are pushing forward both on and off the pitch.
The sport is thriving globally, marked by growing participation, professionalism, and career opportunities for women.
Players like Kateřina Svitková, a four-time Czech Women’s Player of the Year, are at the forefront of pioneering progress in women's football.
“Nothing is handed to you in the women's game. You have to fight to be recognized. I want to help women's football grow, to show women can be involved in all aspects of the game. I want to create a path and show what's possible.”
Agoalforprogress.
Sponsorship to women’s football has been one of the major catalysts for its recent growth. Hyundai has supported the FIFA Women’s World Cup™ since 1999.
Hyundai’s ‘Goal of the Century’ initiative promotes inclusion in football through campaigns like ‘How Far We’ve Come,’ a tribute to the remarkable history of women’s football.
Offthepitch.
Two-time Czech Women's League top scorer, as well as Czechia’s first female UEFA European Championship studio analyst Svitková, is not only excelling on the field but also shares Hyundai’s vision for empowering future generations.
Boosting participation in women’s football is essential and extends beyond just the players. Women currently represent:
5% of coaches
9% of referees
12% of member association executive committee members
Discover how Kateřina Svitková is pushing boundaries for the future of women’s football.
BeyondtheBuoys
Equality in sports is gaining momentum, and athletes like Laura Enever are leading the charge.
Despite the success of athletes like Laura, surfing has traditionally been a male-dominated sport with higher earnings afforded to male athletes.
"I was often told that I wasn’t strong enough or big enough to surf big waves, and that I would just get hurt. Thank goodness I didn’t listen, because surfing big waves is about understanding the ocean and positioning yourself correctly to catch the waves."
Thetideisturning.
In 2019, the World Surf League became the first major sports league to mandate equal pay, with other surfing governing bodies soon following suit.
In 2022, Surfing Australia partnered with Hyundai to launch ‘She’s Electric’, Australia’s first female grassroots surfing leaderboard, powering the potential of female competitors to reach the crest of the surfing world.
"I want to inspire girls to believe they can be anything they want. They don’t have to be stuck in a box."
Discover how Laura Enever is paving the way for the next generation of female surfers.
How Hyundai's Singapore innovation hub puts people first
in future mobility
in future mobility
Discover how Hyundai Motor Group Innovation Center Singapore puts people at the heart of its mobility vision.
