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INNOVATION NOW

Invesco QQQ allows investors to access the Nasdaq-100—some of today's most dynamic companies, all in one exchange-traded fund (ETF). Because the journey to Invesco QQQ can begin anywhere, we celebrate innovation wherever we find it. Please enjoy our stories of early-stage entrepreneurs who are inspiring us all to invest in greater possibilities together.

Innovation Now

HomeCourt Pt. 2

In this follow-up episode, Kristina Hooper reconnects with HomeCourt founders David Lee and Alex Wu to catch up on how the company has been navigating the pandemic, and how that experience has changed their business – and basketball – forever.

Innovation Now

HomeCourt

In this episode, Kristina Hooper talks with HomeCourt Founders David Lee and Alex Wu about how they fostered a global community during social distancing, one basketball drill at a time.

Innovation Now

PopCom

In this episode, Kristina Hooper chats with PopCom Founder Dawn Dickson about smart vending technology and the future of retail in the e-commerce age.

Innovation Now

Akara Robotics

In our kickoff episode, Kristina Hooper talks with Niamh Donnelly and Conor McGinn, two of Akara Robotics’ co-founders, about building robots for the frontlines of healthcare.

Investing in
Greater
Possibilities
Together

Invesco QQQ allows investors to access the Nasdaq 100—some of today's most dynamic companies, all in one exchange-traded fund (ETF). Because the journey to Invesco QQQ can begin anywhere, we celebrate innovation wherever we find it. Please enjoy our stories of early-stage entrepreneurs who are inspiring us all to invest in greater possibilities together.

Learn how to access tomorrow's innovations today with Invesco QQQ ETF

Episode 2 David

Homecourt Advantage: B-ball app keeps us connected

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Episode 1 Trey

Inspiring a Community Through Fashion

Social Marketing For Today's Young Entrepreneurs

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HOW TO BUILD A BRAND THROUGH SOCIAL MARKETING

1

Design a great product for a specific market.

40%

of new products that come to market fail

Those that survive must find their niche.

2

Create a brand voice.

84%

of millenials don't trust traditional advertising.

3000

is how many brand messages the average consumer receives in one day.

Yours needs to stand out among the rest.

3

Meet your audience where they are: Online.

Research shows Instagram is the most-used platform by influencers in the fashion industry today.

13-year-old Trey Brown uses Instagram to bring his athletic clothing line SPERGO to his fans.

4

Find out what's trending and join the party.

Posts with at least one hashtag mention have

12.6%

more engagement from consumers.

5

Post thoughtfully.

Consider the 80/20 rule when you post:

80%

of content should inform, inspire, and amuse.

20%

of content should be product-driven messages.

6

Influence the influencers.

70%

of adults trust recommendations from each other far more than statements from brands.

$7.65

is how much a company earns in media value for each $1 spent on influencer marketing.

7

You do you.

Research shows that people trust people, not companies.

Be true to yourself, your brand and your vision when building your brand on social media. Handle communication yourself, respond to comments and questions, and personally connect with fans.

Honesty, creativity, authenticity, and respect = success!

Sources: “Myths About new Product Failure Rates,” New Product Success (2013); How Brands Were Born: A Brief History of Modern Marketing” The Atlantic (2011); Social Climbing: Luxury Fashion Brands Must Embrace Social Media Influencers, Forbes (2009); “Influencers on Instagram: Antecedents and the consequences of opinion leadership” Journal of Business Research (2018); “Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing” Journal of Interactive Marketing (2012); “Best Practices in Social Media Use and Interactivity By Restaurant Chains” The Pennsylvania State University Department of Advertising/Public Relations (2018); “Under the Influence: The Powers of Social Media Influencers” Crobox.com (2018), “Millennials and the Digital Experience: Getting Your Digital Act Together,” Forbes (2017), “User-Generated Content's Impact on Brand Building,” Forrester (2014).

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Your Net Worth Is Your Network

Growing A Business Through Mentorship

Episode 2 Leigh-Kathryn

Leadership Lessons from the Hive

Why Social Responsibility is Good for Business

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THE VALUE OF A SOCIAL-GOOD BUSINESS

Businesses that focus on social good or social responsibility are more popular than ever. But social-good companies aren't just benefiting from creating more awareness, the changing times show that this trend also has direct benefits for the business. But what are those benefits?

1

Employees get more out of work.

Generations across the board crave the need to “make a difference” through work, boosting engagement in and demand for a social-good company. Proud employees create valuable word of mouth.

Employees reported higher self-esteem when “working for social-good firms over their less engaged counterparts.”

9 out of 10 people are willing to make less money if they get to do meaningful work.

Desire for a job that can make a difference, by generation:

  • Very important
  • Essential
“Having a job where I can make an impact on causes or issues that are important to me.”
College Students Millenials GenXers Boomers 0% 10% 20% 30% 40% 50% 60% 70% 80% 41% 31% 40% 19% 37% 12% 37% 15%
College Students Millenials GenXers Boomers 0% 10% 20% 30% 40% 50% 60% 70% 80% 41% 31% 40% 19% 37% 12% 37% 15%
2

Consumers feel better about engaging with your product.

  • 85%
  • 81%
  • 66%
  • 85% of consumers are willing to switch brands to one associated with a cause.
  • 81% of millenials expect companies to make a public commitment to good corporate citizenship.
  • 66% of global consumers say they're willing to pay more for sustainable brands.
3

Market value goes up.

6%

Corporate responsibility can increase a company's market value up to 6% over a 15-year period.

40-80%

Market value may grow 40-80% higher than competitors when companies have relationships with environmental and social NGOs.

20%

Corporate responsibility can increase sales revenue by 20%.

60%

Being socially responsible strengthens the love between consumer and brand for up to 60% of consumers.

Sources: “Corporate Social Performance As a Competitive Advantage in Attracting a Quality Workforce” International Association for Business and Society (2000); “Talent Report: What Workers Want in 2012” Rutgers University (2012); “The Sustainability Imperative” Nielsen Newswire (2015); “Millennials Expect More Than Good Products, Services To Win Their Loyalty” Forbes (2014); “2015 Cone Communications Millennial CSR Study” Cone (2015); “How Corporate Responsibility Can Deliver ROI” Inc. (2015).

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Deborah

Innovating the Working Landscape for Parents in New Jersey

A space for growing today's entrepreneurs

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A Space For Growing Today's Entrepreneurs

Why Coworking Works

1

It makes you happy

89%

of coworkers say they're happier since joining a coworking space

2

Commuting in numbers

26.1

The averge commute time in America

81%

of coworkers arrive at their coworking space in less than 20 minutes

It makes getting to work more creative. Coworkers arrive at work by:

51% Driving
22% Biking
19% Walking
8% Public transportation
3

It makes childcare flexible

Traditional childcare costs range from $670-$2,251 monthly
Coworking childcare costs range from $160-$1,350 monthly

…and reduces stress because…

  • Your child is with you
  • Less drop off/pick up time
  • Flexible to your schedule

“Working at a co-working space has really helped develop me, both as a person, as a mother and as an entrepreneur.”

Deborah Engel, owner of coworking space Work and Play in South Orange, New Jersey
4

It's better than telecommuting or working from home

  • Studies show that being isolated can lead to feelings of depression
  • Face-to-face conversation increases productivity
  • 83% of people report that they feel less lonely since joining a coworking space

“I used to work out of my house as a new parent. It was great as I could easily be available for my young daughter. But once she went to school, I started to feel isolated even though I was remotely working with people around the country and the globe.”

Kathy Berardi, independent film producer and PR consultant, Los Angeles
5

Life is better!

  • 82%
  • 84%
  • 82% of people say coworking expands their professional networks.
  • 84% say working in a coworking space improves their work engagement and motivation.
6

You meet cool people

Demographics of members of coworking spaces, 2015-16
  • 16%
  • 3%
  • 5%
  • 5%
  • 3%
  • 5%
  • 4%
  • 4%
  • 7%
  • 5%
  • 15%
  • 27%
  • Art

    3%

  • Higher Management

    5%

  • Education

    5%

  • Business Development

    3%

  • Writing

    5%

  • Research

    4%

  • Project Management

    4%

  • Design

    7%

  • PR, Marketing, Sales, & Advertising

    5%

  • Consulting

    15%

  • IT

    27%

“Coworking had a positive impact on my network. Specifically, speaking about the blockchain industry, I created a large chunk of my current network at WeWork…Huge impact. We sat together, ate together, became friends.”

Kirill Bensonoff, Entrepreneur and Blockchain Innovator, Boston

Sources: Small Business Labs, “The Importance of the Social Side of Coworking” (2017); U.S. Census, “Average One-Way Commuting Time by Metropolitan Areas” (2017); Global Coworking Conference, “Coworking in the U.S.” (2016); Care.com “Cost of Child Care Survey: 2017 Report” (2017); Bigandtiny.com “Membership Options” (2019); Hiveaustin.com “Co-Working Desk Rental” (2019); Nidocoworking.org “Flexible options to support your lifestyle” (2018); Workandplaynj.com, “Workspace Plans” (2018); Journal of Applied Psychology, “The Good, the Bad, and the Unknown About Telecommuting: Meta-Analysis of Psychological Mediators and Individual Consequences” (2007); Perspectives on Psychological Science, “Loneliness and Social Isolation as Risk Factors for Mortality: A Meta-Analytic Review” (2015); MIT Technology Review, “Social Studies” (2010).

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